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Defining Your Social Learning Strategy


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Defining Your Social Learning Strategy
One of the most efficient—and effective—ways to amplify and extend the value of your learning programs is to empower people to interact and share knowledge of their own, in addition to participating in formal learning programs. In fact, a social learning strategy is essential to bringing the power of learning to the forefront of your organization, and ultimately, maximizing the business impact of your overall enterprise learning initiatives.

Join Mike Merriman, Director of Strategic Services at Mzinga, for this session as he explains how you can quickly begin to put social learning to use—on its own, as well as blended with established formal programs—for not only your employees, but your customers, prospects and partners as well. This interactive sessions will include use cases that you can adopt for your own purposes, best practices, and real-world examples.

Mike Merriman
Follow me @mmerriman

Published in: Business, Technology
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Defining Your Social Learning Strategy

  1. 1. Defining Your Social Learning StrategyMike Merriman, Mzinga<br /> | February 2011<br />Society for Applied Learning TechnologyNew Learning Technologies Conference<br />
  2. 2. Today’s Agenda.<br />2<br />
  3. 3. “<br />“<br />Today's workplace is diverse, distributed and full of context shifts. Companies with existing investments in learning will look to squeeze even more value from this expenditure.<br />More techniques and technologies will emerge that incorporate social software, and the lines between learning, talent management and human capital management systems will continue to blur.<br />”<br />”<br />Source: Gartner Group<br />
  4. 4. Learning Today: And the Need for a New Approach<br />*Deloitte/ISCEBS survey, March 2008<br />
  5. 5. Traditional Learning Approach<br />Learners<br />LMS<br />Expert<br />Performance<br />Reporting<br />Designer<br />User Experience<br />Delivery<br />Development<br /><ul><li>Managed
  6. 6. Structured
  7. 7. Top-down approach
  8. 8. Passive recipient
  9. 9. Limited voice
  10. 10. Episodic
  11. 11. SMEs drive content
  12. 12. Unique skill sets required
  13. 13. Continual upkeep</li></li></ul><li>New Model for a New Way of Thinking<br />Collaborative Content Sources<br />Social Applications<br />Authoring Tools<br />LMS<br />Performance<br />Reporting<br />User Experience<br />Delivery<br />Development<br /><ul><li>Focus on context & content
  14. 14. Bite-sized & digestible
  15. 15. Content as conversation
  16. 16. Everyone’s an expert
  17. 17. Everyone contributes
  18. 18. New content daily
  19. 19. Continual vs. event based
  20. 20. Mirrors how people really learn
  21. 21. Learn from each other</li></ul>More content; lower cost<br />Contextual; more compelling<br />Collaborative; continual<br />
  22. 22. New Frameworks Are Emerging<br />
  23. 23. New Frameworks Are Emerging<br />
  24. 24. Continuous Learning Model Provides Greater Retention…<br />
  25. 25. A Broader Range of Learning Benefits… <br />Social Learning Solutions<br />Learning & Development<br /><ul><li>Capture & share best practices
  26. 26. Fostered better knowledge retention
  27. 27. Increase business agility</li></ul>Communication & Collaboration<br /><ul><li>Establish alignment
  28. 28. Enable team building
  29. 29. Reduce rework</li></ul>Your Brand<br />On-boarding<br /><ul><li>Provide network for peer to peer support
  30. 30. Reduce time to productivity</li></ul>Performance & Career Development<br /><ul><li>Enable mentoring and expand access to SMEs throughout organization
  31. 31. Identify and promote rising stars</li></ul>Innovation<br /><ul><li>Invite all to participate in business advancements
  32. 32. Capture collective intelligence</li></ul>Recruiting & Retention<br /><ul><li> Expand access to key talent
  33. 33. Establish an extended workforce
  34. 34. Improve morale by giving employees a voice</li></li></ul><li>That Enhance Extended Areas of Business<br />Customer Experience<br />Customer Education<br />Alumni Partners <br />Workplace<br />RecruitsNew Hires Employees<br />
  35. 35. And Deliver More Measurable Results<br />In workplaces with combined formal and social learning, employees…<br />Enhanced efficiencies<br />Improved Productivity<br />Increased Competency<br />Can gain direct access to information they typically spend 12hours per week gathering<br />Perform tasks 41% faster than with formal learning alone <br />Complete tasks 30% more accurately than with formal learning alone<br />US Department of Labor<br />
  36. 36. But How Do You Get Started?<br />
  37. 37. Putting It Into Practice<br />
  38. 38. Are You the Pipe or the Plumber?<br />
  39. 39. Sample Social Learning Initiatives & Programs<br />
  40. 40. The Cultural Impacts<br />
  41. 41. Managing the Process & Risks<br />Word Filters<br /><ul><li>Profanity
  42. 42. Watch Words
  43. 43. HTML Purification</li></ul>User-generated content<br />Content Seeding<br />Populate your site with content to keep participation active<br />Pre-moderation<br />Submitted content reviewed prior to posting; safe content posted to live site<br />Pre-ModerationQueue<br />Community<br />Contributors<br />(Programming, content seeding, etc)<br />Member tools<br />Also enable members to report violations<br />Response Moderation & Proactive Scanning<br />Filtered content posted without advance review; moderators monitor live site for violations<br />
  44. 44. Discussion Opportunities Phases Risks Rewards<br /> l August 2009<br />
  45. 45. Thank You!<br /> l August 2009<br />