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Effective
Marketing
and Event
PlanningCreating a strategy
that engages your audience
SEPTEMBER 13, 2016
9:00 AM - 10:00 AM
PRESENTED BY
CATHERINE
MARK
SABRYNA
ALERS
Predecessor Pueblo
Community School
Coordinator
Successor Pueblo
Community School
Coordinator
GUEST SPEAKERS
BUILDING COMMUNITY
TOGETHER
THE GROWING POWER OF PARTNERSHIP
MEREDITH BODE
MANAGER OF EVENTS
CATALINA CARLOS
ASSOCIATE
DIRECTOR
ARLETT PEREZ
COORDINATOR, CLUBS
TO WILDCAT
CONTENT
I n t r o d u c t i o n
U n i t e d W a y P r e s e n t e r
A H o w t o E x c e r c i s e
U A / E A O P r e s e n t e r
C l u b s t o W i l d c a t P r e s e n t e r
C l o s i n g
CREATE SHARE
BUILDING COMMUNITY
TOGETHER TUCSON
COMMUNITY
SCHOOLS
Whatever it is, just
go do your thing!
Then go and share it
with
the community.
Maximise
your content to make a
difference!
CONNECT
Introduction
A community school is both a
place and a set of partnerships
between the school and other
community resources.
COALITION FOR COMMUNITY SCHOOLS
WHY
Who is our target audience?
How are we going to engage?
How many events will we have?
Which sites will run the marketing?
BUILD COMMUNITY TOGETHER
Target Audience
Market segmentation can be defined as the division of a market into its select groups,
based on a variety of factors such as needs, characteristics and behaviours, so that the
application of the marketing mix can be appropriate to the individual.
WHAT IS YOUR TARGET AUDIENCE
PARENTS/GUARDIANS
OUR TARGET AUDIENCES
TEACHERSSTUDENTS
Visuals increase readers
willingness to read content.
80%
Sell your service
Incentivizing your users to recommend the service to their friends is a great way to
grow your customer base. Often, the best type of incentivization is to give users
additional functionality if they make a referral.
TRY GIVING INCENTIVES
Blogs are one of the most
effective tools for increasing
organic search traffic, and are
highly influential with
stakeholders.
http://arizonaserve.org/blog/
W W W . F A C E B O O K . C O M /
A R I Z O N A S E R V E /
T U C S O N
C O M M U N I T Y
S C H O O L S   W E B S I T E
BUILDING COMMUNITY TOGETHER
EXPERIENTIAL
EXAMPLES OF NON-TRADITIONAL MARKETING
AMBIENTDIGITAL
Resource
Nights
College and
Career Fair
Resource
Fair
Day of
Service
Tabling
Example of Events
BUILDING COMMUNITY TOGETHER
Let's make
this work.
We look forward to seeing how you create
the most effective marketing campaign to come alive at your
schools.

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Community Schools Presentaion