1. Content Marketing:
Travel Business Website
Matthew Brown
DIGITAL MARKETING CONSULTANT

2. International visitor
spending rose by 81.9%
in 2022 - 40.4% below
2019
Domestic visitor
spending increased by
20.4% in 2022 - 14.1%
below 2019
World Travel & Tourism Council
Global opportunity
Credit: Canva stock

3. “Content marketing is a strategic
marketing approach focused on creating
and distributing valuable, relevant, and
consistent content to attract and retain a
clearly defined audience — and, ultimately,
to drive profitable customer action.”
Content Marketing Institute

4. Thomas Cook (1808-1892)
Pioneer of package tours
Pioneer of guidebooks to
promote Cook’s tours -
“content marketing”
in 2023...
Blogs
Photography
Video
Podcasts
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Fig. 1

5. Blog
Much Better Adventures TripAdvisor
Fig. 2 Fig. 3

6. Photography
Intrepid Travel Beautiful Destinations
Fig. 4 Fig. 6
Fig. 5 Fig. 7

7. Video
My Switzerland Mark Wiens
Fig. 8
Fig. 9 Fig. 12
Fig. 10
Fig. 11

8. Podcasts
Travel with Rick Steves Out Travel The System (Expedia)
Fig. 12 Fig. 14
Fig. 13 Fig. 15

9. Itineraries
VisitTheUSA.com Traivl.com
Fig. 16 Fig. 17

10. Benefits
Attract and Engage Target Audience
Establish Industry Leadership
Drive More Business and Revenue
Promote Online Presence
Leverage Multiple Channels
Utilize SEO Tactics
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11. Thank you!
Credit: Canva stock

12. Illustrations
Fig 1
Fig 2
Fig 3
Fig 4
Fig 6
Fig 8
https://en.wikipedia.org/wiki/Cook%27s_Travellers_Handbooks
https://www.muchbetteradventures.com/
https://www.tripadvisor.com/Articles
https://www.intrepidtravel.com/au
https://beautifuldestinations.com/
https://www.myswitzerland.com/en-au/
Fig 5 https://www.instagram.com/intrepidtravel/?hl=en
Fig 7 https://www.instagram.com/beautifuldestinations/?hl=en

13. Fig 9
Fig 10
Fig 12
Fig 14
Fig 16
Fig 17
https://youtu.be/5JK7vjVaIvo?si=rSacttdBUZY9Tgm1
https://www.youtube.com/@MarkWiens
https://www.ricksteves.com/watch-read-listen/audio/radio
https://www.expedia.com/stories/out-travel-the-system/
https://www.visittheusa.com.au/trip/idaho-road-trip-beaten-path-
yellowstone
https://www.traivl.com/
Fig 11 https://www.youtube.com/@MarkWiens
Fig 13 https://podcasts.apple.com/au/podcast/travel-with-rick-
steves/id79063354
Fig 15 https://podcasts.apple.com/us/podcast/out-travel-the-
system/id1477909314