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P.W. Herman
Cell: (888) 444-1234
E-mail: pw@mail.com
EDUCATION American State University, Atlanta, GA.
Bernays School of J...
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  1. 1. P.W. Herman Cell: (888) 444-1234 E-mail: pw@mail.com EDUCATION American State University, Atlanta, GA. Bernays School of Journalism and Mass Communication Bachelor of Arts in Journalism, Spring 2012 Concentration: Public Relations Related Studies: Film Studies Digital Communication program in London and Dublin, Summer 2010 PUBLIC RELATIONS EXPERIENCE Public Relations Specialist, May 2012 – Current. Valley Healthcare, Marietta, GA. Directed all marketing functions, including advertising and yearly budget planning. Wrote content for web sites, patient e-mail updates, and advertising copy. Designed graphics for fliers and signage. Planned and executed special events and monthly seminars. Developed and implemented patient referral program, and supervised database activities. Public Relations Intern, May 2011 – August 2011. Progress Company, Atlanta, GA. Assisted in planning and executing special events including American Heart Walk, and UCP fundraiser. Wrote copy for company-wide publications, news releases, fact sheets, media advisories and communication plans. Produced quarterly media clips report. Designed fliers for events. STUDENT PRO BONO WORK American Diabetes Association November Test Month Campaign, November 2011. Developed public relations campaign to promote statewide eye and foot screening program. Executed special event, wrote communications plan and pitch letters, designed flier. Georgia Asthma Coalition, April 2011. Developed public relations campaign to promote recently formed non-profit organization. Conducted research, wrote communications plan. Greater Atlanta Chamber’s Georgia Sports Awards, December 2010. Developed public relations campaign to promote event. Conducted research, wrote communications plan. OTHER WORK EXPERIENCE Server, August 2009 – May 2010. Los Pollos Hermanos Restaurant, Acworth, GA. Managed catering staff of 12 servers for large events, 100+ in attendance. Served customers, cleaned, stocked and managed receipts. Nanny, May 2009 – August 2009. Private family, Athens, GA. Supervised two children, ages 5 and 10. Provided after school transportation, tutoring, and meal preparation. AWARDS AND MEMBERSHIPS 2010, 2012 Recipient of Regents’ Scholarship 2011-2012 Member of Phi Kappa Phi Honor Society Fall 2012 Treasurer, Public Relations Student Society of America Spring 2012 College of Humanities Dean’s Honor List SKILLS Final Cut Pro InDesign Radian 6, SEO, and social media platforms for PR.

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