BIS Tech Talk

1. GEOSPATIAL ANALYTICS
By: Jenna Jacobs

2. WHAT IS GEOSPATIAL ANALYTICS?
• Gathers, displays, & manipulates geographic information system data, such
as imagery, GPS, satellite photographs, historical info, etc
• Uses: geographic coordinates (latitudes and longitudes), street addresses,
postal codes, and other identifiers
• Creates geographical models
• Models include: maps, graphs, statistics and cartograms (data visualizations
that make complex relationships more understandable.)

3. WHY USE GEOSPATIAL ANALYTICS?
• Geographic models make complex relationships more
understandable
• Reveal: historical changes, shifts currently underway,
and what’s about to happen
• It adds more context with addition of timing & location
info
• Creates maps showing changes over time/where those
changes take place
• Recognize patterns such as: distance, proximity, and
affiliation

4. WHAT CAN COMPANIES DO WITH
ALL THIS INFO?
• Uncover insights and opportunities not visible before
• Treasure map for your business – opportunities, savings, partnerships
• Improves business’s efficiency & decision making
• Track when devices enter, leave, or stay in regions
• Pinpoint events/trends on a map - easier to understand critical info & take action

5. SOURCE:
• https://www.cio.com/article/3176116/big-data/how-geospatial-analytics-can-give-
your-enterprise-business-a-competitive-edge.html