1. The New York Times Magazine
Communications Studio 1 | Evelyn DiSalvo Raymond Pai Caroline Song
2. Who What When Where
Highly educated
Middle to upper class
Young to middle age
Politically left leaning
3. Who What When Where
Highly educated
Middle to upper class
Young to middle age
Politically left leaning
Current events
Culture
Editorials
Food and recipes
4. Who What When Where
Highly educated
Middle to upper class
Young to middle age
Politically left leaning
Current events
Culture
Editorials
Food and recipes
Weekly print editions
Every Sunday
5. Who What When Where
Highly educated
Middle to upper class
Young to middle age
Politically left leaning
Current events
Culture
Editorials
Food and recipes
Weekly print editions
Every Sunday
Inserted in the Sunday
Newspaper
Delivered across US
29. Trustworthy Serious Consistent
History
Repetition of topics
Print and web harmony
Reliable writers
Important topics
Thoughtful tone
Classic typography
Minimal color
Repetitive graphics
Uniform print visuals
Uniform web visuals
Unique special issue