Crowd funding for businesses in kenya, Uganda and Tanzania. Investors can also invest in businesses they like

1. PesaCrowd
Investments Ltd
COMPANY PROFILE

2. About PesaCrowd
PesaCrowd is an online crowdfunding
platform that connects investors and
entrepreneurs throughout East Africa
(www.pesacrowd.com)
Lets early stage and more established
businesses raise funding from friends,
family, customers, angels and other
interested investors
Investors
Entrepreneurs
o Register
o Discover great
businesses
o Invest
• Register/Login
• Start your
campaign
• Get funded
Allows a wider base of investors to
invest directly in companies (new
asset class ).
Funding structured to suit business
needs
2

3. Our Value Proposition
3
Lower capital
raising fees
Considerably
lower
fundraising
fees compared
to traditional
sources
Quick reach
and easy
process
Shorter time
taken to raise
required funds
Wider
investor
reach
Web based
platform that
gives access to
wider global
audience
Success
based fees
Pay a fee on
successfully
raising the
target funding
required from
the investors.
No need for
Collateral
Businesses get
funding
through deal
structure that
meets business
needs

4. Product Features
• Quick and easy step by step online application process for
entreprenuers;
• Anyone can invest in any business they like;
• Investors create their own portfolio by choosing the businesses
they are most interested in;
• Linked to payment providers for ease of payment by investors;
• Safe and Secure;
• Investors represented by PesaCrowd during fundraising process;
• Campaigns mainly powered by networking and social media
communication;
4

5. Late Stage
• Mature company
Growth Stage
• Expansion capital
• Profitable for at least 3
years
Early Stage
• Proven business model
• Less than 3 years old
• Post Revenue
• EBITDA positive
• Expansion capital
Criteria for Target Businesses (Investments)
5
Stage of Business Status of the business
ü Established Cash flow positive
business
ü Looking for Kes 5million to Kes
30million of funding
ü Have a clear value proposition
with long term strategic vision
ü Ambitious yet attainable goals
ü Sustainably managed (ESG)
ü Have systems & processes in
place to support business
effectiveness & efficiency
ü All sectors

6. Entrepreneur’s Investment process
Creates an account
Prepare the required
documents (business
plan & financial
forecasts)
Create and submit an
online campaign
application (Pitch,
Business Plan &
Financial Forecasts
PesaCrowd’s Review
& Approvals
Pitch goes live on the
PesaCrowd Platform
Active Marketing &
Promotion of pitch by
both fundraiser and
PesaCrowd
Achieve the Funding
Target
Completion & legal
paper work
Portfolio Monitoring
& Reporting to
Invetsors
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7. Investor’s Investment process
Register/login
online
Access is granted to
business funding pitches
Select Business and decide amount to
invest
Make payment
Investor is notified if selected business reaches
target funding
Confirmed as an investor, get regular updates on
progress of the funded business
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8. Management Team
Caroline
Chepkwony
Director
• Experienced in investments, Finance and Operations with over
12 years work experience across Venture Capital, Business
Advisory and Auditing.
• With a passion for SMEs, keen to contribute towards the
realization of the entrepreneurs' vision to grow their businesses.
• Passionate about creating strong institutions through
responsible leadership, and adherence to corporate governance.
• Certified Public Accountant (k), holds an MBA from Said
Business School University of Oxford, an MA (International
Studies) and B.com Finance both from the University of Nairobi
Nick Hargreaves
Chief Technology
Officer
• Award-winning developer with passion in development of web,
mobile applications and data driven tools.
• Skilled Android developer and backend developer with a focus on
PHP, JAVA, Python and MEAN Stack languages.
• Studied Chemical Engineering in Moi University.
Peris Boit,
Business Development
• A seasoned investor in real estate and agribusiness.
• Started and sold two businesses,
• Peris holds an MBA in Strategic leadership from University of
Nairobi and a Bsc in Biochemistry from Jomo Kenyatta
University (JKUAT)
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9. Talk to us!
ü Does your business need funding of between
Kes 5million – Kes 30million?
OR
ü Would you like to support Small and growing
businesses?
: @pesacrowd: caroline.chepkwony@pesacrowd.com
: 0729 904 360
: www.pesacrowd.com
: @pesacrowd
: @karochep
: @pesacrowd