STC Carolina Summit 2018 Recap: Nate Wolf
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Nate Wolf recaps STC Summit 2018
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STC Carolina Summit 2018 Recap: Nate Wolf
- 1. Taking ControlHow TechComms are Driving Brand Language Rhyne Armstrong and Nate Wolf - Cisco
- 2. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover We Covered • What we are talking about and why control matters • What we are doing • How we are doing it
- 3. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover Content Collaboration Sales Engineerin g Marketing Tech Comm Customer Success
- 4. What kinds of content do we influence? Technical Documents Product User Interfaces White Papers Knowledge Bases Spec Sheets
- 5. Yes! Especially the UI
- 6. UI/Visual Design Adoption of visual/branding guidelines • Corporate Logo • Color Palette • Typography / Font • Iconography • UI Components • Header / Footer • Login/About
- 7. Aligning the Cisco Security Experience
- 9. Templates – Online Help
- 11. Product UI – Confirmation Messages Layout Example
- 12. Product UI – Page Level Notifications Layout Examples
- 13. Keep it simple
- 14. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover Things to remember • We’re on the same team • Less overlapping efforts • Our customers win!
- 15. Minimalist Writing for Maximum Communication - Bruce Poropat
- 16. In Summary • How to spot common wordy pitfalls that waste reader time. • Ways to distill sentences into just what the reader needs to know. • Writing for technology, not creative writing. • The benefits of minimalist prose in technologies like responsive web design. • How do machines talk to people?
Editor's Notes
- The ideal scenario if all of these groups can collaborate to work on standards for content.
- Technical Documents and Online Knowledge Bases (Tech Comm) White Papers and Data Sheets (Sales, Marketing) In-product Help, Menus, and UI usage (Engineering) We want every piece of content a customer, partner, and even our internal teams interact with have a consistent brand language. This builds trust with our customers and lets them know what they can expect when encountering our brand.
- We are aligning to the Cisco Brand. We are taking the elements of Logo, typography, color, Icon style etc… to unify the the products in the SBG suite of products.... Adoption of the “Spirit” of the brand as we have some unique and complex products. Create a system of design that will align to the brand, create guides to unify the portfolio Build an instantiation of the framework that can be leveraged by Dev and used to rapidly show design work
- First few products that will be adopting the new brand we are working directly with or consulting with are; ISE FireWall CDO AMP 4E
- Simple Simple writing is powerful and effective. More people can understand us when we write simply, even when what we are talking about is complex.
- We all use the same brand laguage