2. A R M A N D O I S
B O T H M E X I C A N
A N D J A P A N E S E
BRAND ORIGINATED IN MEXICO
CITY AND NOW COLLABORATES
WITH STATES LIKE OAXACA,
MICHOACAN, CHIAPAS ETC.
A R M A N D O T A K E D A
W O M E N S W E A R A / W 2 0 2 4
ARMANDO TAKEDA IS THE
CREATOR OF HIS OWN
BRAND BASED IN MEXICO.
T A K E D A ' S B R A N D I S H E A V I L Y
I N S P I R E D B Y H I S M E X I C A N A N D
J A P A N E S E C U L T U R E , H E N C E .
C U L T U R A L R E F E R E N C E S I N H I S
C O L L E C T I O N S .
MEXICO CITY
(DISTRITO
FEDERAL)
3. B R A N D R E S E A R C H
ARMANDO TAKEDA'S BRAND IS DEDICATED TO
COLLABORATING WITH NATIVE ARTISANS FROM MEXICO IN
WHICH THE BRAND FUSES ITS MORE MODERN APPROACH
WITH TECHNIQUES OF THOSE ARTISANS FROM SMALLER
VILLAGES. (OLDER GENERATION TYPICALLY)
TAKEDA IS COMMITTED TO THE COLLABORATION WITH
NATIVE ARTISANS SO MUCH THAT HIS TEAM TAKES IT UPON
THEMSELVES TO TEACH THE ARTISANS NEW TECHNIQUES,
THE USE OF NEW MATERIAL ETC.
STATES THEY WORK WITH INCLUDE:
+ MICHOACAN (PURAPECHE)
+ JALISCO (HUICHOL BEADING)
+ OAXACA (TEJIDO)
+ CHIAPAS (BRAIDS)
4. B R A N D R E S E A R C H
TAKEDA'S COLLABORATION WITH THE NATIVE ARTISANS
DOES NOT END AT MAKING GARMENTS. HIS TEAM TEACHES
THE ARTISANS THINGS SUCH AS...
+ HOW TO PROPERLY PRICE THEIR WORK (FAIR TRADE)
DEPENDING ON MATERIAL, LABOR, ETC.
+ HOW TO TAKE CARE OF THEIR GARMENTS/WORK
+ THE USE OF NEW MATERIALS, TECHNIQUES, FINISHES
ETC.
TAKEDA'S BRAND EXECUTES PROPER CREDIT
TOWARDS ARTISTS OR ANYONE INVOLVED. THEY
HAVE HANG TAGS THAT COME WITH
INFORMATION ABOUT THE CREATORS,
MATERIAL, ARTISINAL GIFT AND SMALL
PHOTOGRAPHS OF. THE ARTISANS ARE
INCLUDED AS WELL.
5. B R A N D R E S E A R C H
BEST SELLING PIECES
$250
$700
$1,200
$700
$250
6. C O M P E T I T O R A N A L Y S I S
A L E J A N D R A R A W
+ A T E M P O R A L
C O L L E C T I O N S
+ W O R K W I T H L O C A L
A R T I S A N S
+ S U S T A I N A B I L I T Y D R I V E N
A L L M E X I C A N B A S E D B R A N D S
C A R L A F E R N A N D E Z
+ L U X U R Y H I G H E N D B R A N D
+ E T H I C A L A N D
S U S T A I N A B L E
+ W O R K W I T H I N D I G E N O U S
P E O P L E
S O M E O N E S O M E W H E R E
+ W O R K W I T H C O M M U N I T I E S
A N D E N C O U R A G E
E C O L O G I C A L B A L A N C E
+ C O L L A B O R A T E W I T H 1 8 0
C R A F T W O R K E R S F R O M
M E X I C A N C O M M U N I T I E S
F A B R I C A S O C I A L
+ T R A N S P A R E N T A B O U T
O P E R A T I O N S
+ C O L L A B O R A T E W I T H
A R T I S A N S
+ Z E R O W A S T E
7. THIS IS MARIA FELIX, SHE VALUES GOOD WORKING CONDITIONS
AND PROPER SUSTAINABILITY MEASURES. AS SOMEONE FROM
MEXICO SHE VALUES THE HARD WORK OF NATIVE ARTISANS
ALONGSIDE PROUDLY WEARING MEXICAN MADE GARMENTS.
AGES: 25- EARLY 30'S
HOBBIES:
SOCIAL MEDIA, ACTIVISM, FASHION, CYCLING
CAREER POSSIBILITIES:
+ SOCIAL MEDIA INFLUENCER
+ GALLERY ARTIST
+ MODEL
+ ACTIVIST
TARGET MARKET
8. + ARMANDO TAKEDA FOCUSES ON HAVING HIS GARMENTS BE ETHICAL. MADE
WITH SUSTAINABLE FABRIC OF THE HIGHEST QUALITY
(HENCE CLOTHING IS MADE WHEN AN ORDER IS PLACED. THERE ARE 50 OF
EACH GARMENT AVAILABLE WHICH ALLOWS EXCLUSIVITY AND LESS DAMAGING
OVER PRODUCTION.)
+ A LOT OF THE APLIQUES/EMBELLISHMENTS ARE HANDMADE BY THE NATIVE
ARTISANS OFF MEXICO. (THER IS NO EXTERNAL MANUFACTURING WHICH GETS
RID OF UNETHICAL WORKING CONDITIONS, PAY, POOR QUALITY WORK ETC)
+ NATURAL FABRICS ARE USED ON SOME OF THE GARMENTS. FOR EXAMPLE
THERE IS A LEATHER JACKET MADE OUT OF MEXICAN CACTUS.
SUSTAINABILITY INVOLVEMENT
13. P R I N T C H A L L E N G E
LOOK #2
PLEATHER SKIRT
WITH A RUFFLED
BOTTOM, LINEN
CROPPED SUIT
JACKET,
RAYON SCARF
LOOK #3
SOLID LINEN SUIT
BODICE & PANTS,
WAIST SCARF MADE
OF RAYON, SATIN
DRESS SHIRT
LOOK #1
LINEN SUIT JACKET,
LINEN BRA, LINEN
LAYERED SKIRT
FABRIC
OUTLINE
MY INSPIRATION IS DERIVED FROM THE
DAHLIA. THE DAHLIA IS MEXICO'S
NATIONAL FLOWER.
REPEATING PATTERN
OF DAHLIA WITH
NEGATIVE SPACE.
MUSTARD DIAMOND
PATTERN
3
2
1
14. LOOK #2
SATIN TAFETTA
DRESS, FAUX
SUEDE DRESS
COVER UP
LOOK #3
SATIN TAFETTA
DRESS, LYCRA
LEGGINGS
LOOK #1
FAUX SUEDE PUFF
JACKET, RAYON
SCARF, SATIN
TAFETTA SKIRT &
BRALETTE
FABRIC
OUTLINE
S C A L E C H A L L E N G E
REPEATING HEART
CHARM PATTERN
EXPLODED PATTERN
3
2
1
MY INSPIRATION IS DERIVED FROM ALTAR
DECOR AND MILAGRO ARTISAN WORK.
15. E M B E L L I S H M E N T
C H A L L E N G E
LOOK #2
RAYON OFF THE
SHOULDER TOP,
LINEN PANTS
LOOK #3
LINEN MOCK NECK
SHIRT, SATIN
DRESS SHIRT,
LYCRA SKIRT
LOOK #1
RAYON TOP AND
SKIRT, WITH
RAYON SCARF
FABRIC
OUTLINE
3
2
1
MY INSPIRATION IS DERIVED FROM MEXICAN
EMBROIDERY AND IT'S USE OF COLORS AND
VARIOUS IMAGERY.
16.
17. FAUX SUEDE
72% POLYESTER
8% SPANDEX
F A B R I C S W A T C H E S
C O L O R S T O R Y
P
a
ntone Black
6
C
P
antone 2627
C
Alma Uva
P
a
ntone 7556
C
P
a
ntone 7568
C
Sol Tierno Bendicion
P
antone 273
C
P
antone 7520
C
Tierra Marfil
STRETCH PLEATHER
42% POLYESTER
58% SYNTHETIC LEATHER
SOLID CRINKLE RAYON
100% RAYON
LINEN SOLID
100% LINEN
SHINY SATIN
100% POLYESTER
TAFETTA SATIN
100% POLYESTER
LYCRA
80% NYLON
20% SPANDEX
