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Generation
Analysis
S p r i n g / S u m m e r 2 0 1 5
Shakila Martin
Alex Ragains
1% of the population owns 40% of
the planet’s wealth.
34,000 children die everyday from
poverty and diseases.
50% of the p...
Catwalk
Analysis
Key Color.
Inspiration of these colors are drawn from “cosmetic hues.” Light greys, dusty
blues, with bursts of sunset ton...
SuperFringe.MacroPatch.Textile & Trim.
S u m m e r / S p r i n g 2 0 1 5
Prints & Patterns.
S u m m e r / S p r i n g 2 0 1 5
Huge overall influence from the 1970s through silhouettes and embelli...
Key Looks.
Must Haves.BohemianMaxiDress.Tunic.
Romantic, bohemian dresses are cut from diaphanous material with lacey insets,
while t...
Trend Alert.
LightasaFeather.SheerBliss.
Generation Analysi
E x p e r i e n c e
E l e g a n c e
G e n e r a t i o n X
Youth in its
natural form.
Showing that
time is always a
good th...
G e n e r a t i o n X
P r i n t s & P a t t e r n s .
13-3920 TCX13-4111 TCX
11-0617 TCX 17-0627 TCX
T e x t i l e & T r i...
Retail Stores
E x p e r i e n c e E l e g a n c e
G e n e r a t i o n X
ANTHROPOLOGIE
M o d e r n
R e n a i s s a n c e
G e n e r a t i o n Y
Reliving
history in a
modern form.
Gentleman like
grunge with a
tw...
G e n e r a t i o n Y
12-5508 TCX 11-2511 TCX
19- 2024 TCX 19-4007 TCX
P r i n t s & p a t t e r n s .
M u s t H a v e s ....
R e t a i l S t o r e s
M o d e r n R e n a i s s a n c e
Generation Y
S i m p l y R i c h
G e n e r a t i o n Z
With currently 11.8 million
millennials living in US households
with annual inco...
G e n e r a t i o n Z
16-1257, 12-4608 TCX15-2718, 15-6437 TCX
17-4027 TCX 19-0303, 11-0601 TCX
M u s t H a v e s .
Simply...
R e t a i l S t o r e s
S i m p l y R i c h
G e n e r a t i o n Z
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Catwalk analysis s s15

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Catwalk analysis s s15

  1. 1. Generation Analysis S p r i n g / S u m m e r 2 0 1 5 Shakila Martin Alex Ragains
  2. 2. 1% of the population owns 40% of the planet’s wealth. 34,000 children die everyday from poverty and diseases. 50% of the population lives on less than $2 a day. We know It’s wrong, but does it matter?
  3. 3. Catwalk Analysis
  4. 4. Key Color. Inspiration of these colors are drawn from “cosmetic hues.” Light greys, dusty blues, with bursts of sunset tones.
  5. 5. SuperFringe.MacroPatch.Textile & Trim. S u m m e r / S p r i n g 2 0 1 5
  6. 6. Prints & Patterns. S u m m e r / S p r i n g 2 0 1 5 Huge overall influence from the 1970s through silhouettes and embellishments/ embroideries.
  7. 7. Key Looks.
  8. 8. Must Haves.BohemianMaxiDress.Tunic. Romantic, bohemian dresses are cut from diaphanous material with lacey insets, while the tunics are bold silhouettes with buttons.
  9. 9. Trend Alert. LightasaFeather.SheerBliss.
  10. 10. Generation Analysi
  11. 11. E x p e r i e n c e E l e g a n c e G e n e r a t i o n X Youth in its natural form. Showing that time is always a good thing. Looking into past trends and incorporating new age.
  12. 12. G e n e r a t i o n X P r i n t s & P a t t e r n s . 13-3920 TCX13-4111 TCX 11-0617 TCX 17-0627 TCX T e x t i l e & T r i m s . Experience Elegance. M u s t h a v e s . K e y L o o k .
  13. 13. Retail Stores E x p e r i e n c e E l e g a n c e G e n e r a t i o n X ANTHROPOLOGIE
  14. 14. M o d e r n R e n a i s s a n c e G e n e r a t i o n Y Reliving history in a modern form. Gentleman like grunge with a twist of class and sophistication .
  15. 15. G e n e r a t i o n Y 12-5508 TCX 11-2511 TCX 19- 2024 TCX 19-4007 TCX P r i n t s & p a t t e r n s . M u s t H a v e s . Modern Renaissance.
  16. 16. R e t a i l S t o r e s M o d e r n R e n a i s s a n c e Generation Y
  17. 17. S i m p l y R i c h G e n e r a t i o n Z With currently 11.8 million millennials living in US households with annual incomes exceeding $100,000, teens and young adults are redefining the luxury consumption landscape.
  18. 18. G e n e r a t i o n Z 16-1257, 12-4608 TCX15-2718, 15-6437 TCX 17-4027 TCX 19-0303, 11-0601 TCX M u s t H a v e s . Simply Rich.
  19. 19. R e t a i l S t o r e s S i m p l y R i c h G e n e r a t i o n Z

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