BeCommerce X-mas Study 2015

1. Xmas 2015
November 26, 2015

2. Content
Introduction
Turnover
Winter sales
Top products
2

3. 3
» Research objectives
Study of turnover in e-commerce during the holiday season
» Method
• Online quantitative survey
• Respondents from the BeCommerce database
• 778 valid e-mail addresses
• Target group: Belgian e-commerce organizations
• Together they represent about 82% of the Belgian e-commerce
market
Introduction

4. Content
Introduction
Turnover
Winter sales
Top products
4

5. Turnover
Expectations
5
What percentage of your total annual online turnover do
you expect to achieve during the upcoming festive
season?
Expected sales during the festive
season
12,68%
€ 6.9 billion
Budget 2015
€ 874 million

6. Turnover
Periods
6
What percentage of your festive online sales revenue do
you expect to realize during Black Friday/Cyber Monday, St-
Nicholas, the Christmas period and Boxing day 2015?
Sales during the festive season
7.8%
Budget 2015
Black Friday & Cyber Monday (27 -30
nov )
4.3%
St. Nicholas period (1 – 5 dec)
53.8%
Christmas period (10 – 24 dec)
Boxing Day (26 dec)
3.9%

7. Content
Introduction
Turnover
Winter sales
Top reasons for e-shoppers
7

8. 8
What are the most important reasons for e-shoppers to
buy online during the Festive Season? Top products
21.05%
26.31%
36.84%
52.63%
57.89%
63.15%
68.42%
Wider range
Prevents shopping
stress
Saving money
It does not take much
time
It's always opened
To avoid the crowds
It's easy
Top reasons

9. Patricia Ceysens
President of the Board of Directors
patricia.ceysens@becommerce.be
twitter.com/ceysens
www.becommerce.be
Contact
Carine Moitier
Director BeCommerce
Carine.moitier@becommerce.be
twitter.com/cmoitier
www.becommerce.be