Belgium e-commerce: Xmas 2012 and Sale January 2013

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Belgium e-commerce: Xmas 2012 and Sale January 2013

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Belgium e-commerce: Xmas 2012 and Sale January 2013

  1. 1. Xmas 2012 & Sales 2013 January 14, 2013
  2. 2. Content Introduction Turnover Winter sales Top products 2
  3. 3. Introduction » Research objectives Study of turnover in e-commerce during the holiday season and sales of january 2013 in Belgium. » Method • Online quantitative survey • Respondents from the BeCommerce database • 411 valide email addresses • Target group: Belgian e-commerce organizations • Together they represent about 80% of the Belgian e-commerce market 3
  4. 4. Content Introduction Turnover Winter sales Top products 4
  5. 5. What percentage of your total annual turnover did you effectively achieve during the festive season of 2012? Turnover Expectations Sales during the festive season Budget 2012 Realized 2012 14.8% 15.5% € 1.46 billion € 1.52 billion € 216 million € 235 million Note: E-shops realized the expected increase in sales (even over-performed expectations) Note: Excellent sales performances was realized by the eshops in this december period: from the surveys BeCommerce concludes belgian e-shops realized 4 weeks long +17% in sales , accounting for +1week extra turnover 5
  6. 6. What percentage of your festive sales revenue did you effectively realize during Cyber Monday, St-Nicholas and the Christmas period 2012? Turnover Periods Sales during the festive season Budget 2012 Realized 2012 Cyber Monday (26 nov) 14.2% 15.2% St. Nicholas period (29 nov – 6 dec) 31% 30% Christmas period (7 – 31 dec) 54.8% 54.8% ** CyberMonday stronger then ever: the impact from Black Friday explains this increase due to a longer period for realizing the festive sales . 6
  7. 7. Content Introduction Turnover Winter sales Top products 7
  8. 8. What percentage of your total annual turnover did you effectively achieve during the upcoming sales period? Winter sales Expectations Sales during the winter sales period Jan 2012 17% Jan 2013 expected 16.5% Until 8 Jan: realized: 6.5% Note: Even if e-shops expect a % decrease, sales in value end higher up. 8
  9. 9. Content Introduction Turnover Winter sales Top products 9
  10. 10. Which products did you effectively sell the most during the festive sales periode? Top products Top Products 55,55% Fashion & Accessories Multimedia & Electronics 27,77% Toys 22,22% Hardware & Software 22,22% Books, Magazines, CD's, DVD's, BR's ... 16,66% Decoration 16,66% Food & Drinks 11,11% Kitchen accessories 11,11% Office supplies 5,55% Garden supplies 5,55% Tickets 0% Tourism 0% Financial services 0% Health & Beauty 0% 10
  11. 11. Contact Patricia Ceysens President of the Board of Directors Carine Moitier Director BeCommerce patricia.ceysens@becommerce.be twitter.com/ceysens www.becommerce.be Carine.moitier@becommerce.be twitter.com/cmoitier www.becommerce.be

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