SWF Photography is a family-run photography business owned by Lauren Carrillo. The business offers family, maternity, newborn, and professional headshot photography sessions. SWF Photography aims to help clients share their stories through pro-bono infertility sessions and contests on social media where clients can win free photo sessions by sharing posts and engaging with the SWF Facebook page. The document outlines SWF Photography's target demographics, social media strategy including Facebook campaigns, contests, and influencer partnerships to generate leads and sales.

1. STARTS WITH A FLASH
PHOTOGRAPHY
CARLOS CARRILLO JR.
224-578-1912

2. ABOUT SWF PHOTO: HTTPS://WWW.FACEBOOK.COM/STARTSWFLASH/
PHOTOGRAPHER: LAUREN CARRILLO (CONTACT INFO: 847-372-9883)

3. About the business
Owner: Lauren Carrillo
Family
Faith
Helping others

4. PRIVATE SESSIONS AVAILABLE PER REQUEST
SERVICES:
FAMILY PICTURES, MATERNITY, NEWBORN, GRADUATION, CHILD BIRTH SESSIONS, PROFESSIONAL HEADSHOTS

5. PROJECT
PRO-BONO WORK
FREE: INFERTILITY SESSIONS FOR WOMAN

6. SWF PHOTO IS HERE TO HELP YOU SHARE YOUR STORY.

7. TARGET MARKETS/ DEMOGRAPHICS
PRIMARY GOAL: HELP OTHERS SHARE THEIR STORIES (LEAD GENERATION/ SALES)
SECONDARY GOAL: GETTING REFERRAL WITH BRAND AWARENESS AND SOCIAL CREDIBILITY
★ Families with men, woman and
children 1-45 years old
★ Expecting woman 18-45
★ Business professionals 21-45
FaceBook
Instagram
YouTube

8. Call to action
We will create post to share
and like.
Tag SWF FB page
Share your story
Top two posts win a free
session with SWF
Photography.

9. SOCIAL MEDIA CHANNELS
FACEBOOK, INSTAGRAM, YOUTUBE
★Likes, followers, shares turn into Leads
★Qualifying those leads turn into Sales.

10. ENGAGEMENT FROM CUSTOMERS ONLY TYPICALLY
COMPETITORS
SOCIAL ENGAGEMENT
FB, IG (1203 FOLLOWERS)
RUFFALO PHOTOGRAPHYKENOSHA, WI
HTTP://RUFFOLOPHOTOGRAPHY.COM/

11. ENGAGEMENT FROM CUSTOMERS ONLY TYPICALLY
COMPETITORS
SOCIAL ENGAGEMENT
FB, IG (208 FOLLOWERS)
NATHAN & STEPHANIE PHOTOGRAPHY
KENOSHA, WI

12. FACEBOOK - SUCCESSFUL CAMPAIGNS
THESE ARE SOME EXAMPLES OF SOME SUCCESSFUL POSTS #SHAREYOURSTORY

13. INSTAGRAM - SUCCESSFUL CAMPAIGNS
HTTPS://WWW.INSTAGRAM.COM/P/BS6JYZ4B9YA/?TAKEN-BY=NATHANANDSTEPHANIE

14. YOUTUBE - SUCCESSFUL CAMPAIGNS
VIDEOS SHARING PEOPLES STORIES #CUTESTBABY2018

15. CROSS PROMOTION
WE WILL USE MULTIPLE PLATFORMS TO SIMPLIFY OUR MESSAGE, CULTURE, AND PASSIONS

16. BEST INFLUENCERS FOR OUR CAMPAIGNS
WE WILL TARGET THESE THREE INFLUENCERS TO HELP WITH OUR CAMPAIGNS

17. EDITORIAL
CALENDAR
GOAL
Week 1: Cutest baby contest - Winner gets free baby session (Post 2x per day on IG, and FB
Week 2: Love stories - Winner gets a free couple session
Week 3: What’s your passion- Winner gets free session about your biggest passion
Week 4: Maternity Contest - Winner gets a free Maternity shoot
Build brand awareness and build a deeper portfolio

18. CREATING INTERACTIVE CONTENT AND VIDEOS
SOCIAL MEDIA POSTS AND CTA VIDEOS WHERE OUR AUDIENCE CAN EARN PROMO SESSIONS
WEEK LONG CONTESTS CONNECTING WITH OUR AUDIENCE
WINNERS EARN FREE SESSIONS
JULY FREE SESSION CONTESTS
CALL TO ACTION VIDEOS EVERY SUNDAY WITH A NEW PROMO
https://www.facebook.com/StartsWFlash/videos/
222799788509742/

19. AMPLIFICATION STRATEGIES
FACEBOOK BUDGET & AD COPY INFLUENZ BUDGET
$100 PER MONTH TO START
BUILDING OUR
INFLUENZ & SCRUNCH