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AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST
DIGESTIVE WELLNESS
personalhealthnews.ca
Understandingthesystemthatfuelsyourlife
T
he awesome gum to bum
journey. Every moment
of every day it works for
you. It feeds your major
organs, brain and body.
It helps fight infection and illness.It
plays host to trillions of microorgan-
isms. And, although it is often neg-
lected and under-appreciated, your
digestive tract is inarguably the most
importantsysteminyourbody.
Thatmiraculouscollectionofhollow
tubes and organs that connect gum to
bum,providesuswithwhatweneedto
survive and thrive.While the function
of the digestive tract can be reduced to
the intake of food and elimination of
waste,thereisawholelotofawesome-
nessthathappensinbetween.
Neglected and
underappreciated
With all that it does, you’d think we
would do everything we could to pro-
tect this remarkable system. Sadly,
this is not the case. Most of us take
our digestive health for granted and
it shows. About 20 million Canadians
suffer from digestive ailments every
year, and thousands die unnecessar-
ily. Misconceptions, self-reproach,
stigma,embarrassment,fear and lack
of understanding result in manyCan-
adians becoming ill because they ig-
noreorhidetroublesomesymptoms.
The rising cost
Digestive diseases represents more of
the total direct health-economic bu-
rden than almost any other disease
category, including respiratory dis-
ease and diabetes. We lose about 18
million work days every year to those
living with digestive illness.And,it is
estimated that digestive diseases rep-
resents $18 billion in healthcare costs
andlostproductivity.
Countless digestive diseases af-
fect people of all ages,races and socio-
economic positions.Their prevalence
is on the rise and we are challenged
to provide care to those who need it.
Add to this situation the fact that the
number of gastroenterologists,which
isalreadygrosslyinsufficient,isdrop-
ping,andwe have a recipe for a health
disaster. We already see evidence of
this lack of preparedness having a
potentiallydevastatingimpact.
Digestive diseases reduces
quality of life
While some digestive diseases rob
people of their lives,most steal some-
thing that is just as valuable – the
quality of life lived. Millions of Can-
adians suffer from irritable bowel
syndrome (IBS) and gastroesophageal
reflux disease (GERD) year after year.
CATHERINE MULVALE
EXECUTIVE DIRECTOR, CANADIAN
DIGESTIVE HEALTH FOUNDATION
editorial@mediaplanet.com
The painful and embarrassing symp-
toms of these ailments make work
and personal fulfillment difficult. On
average, 67 Canadians are diagnosed
with colon cancer every day and 26
die. This is tragic when this disease
is essentially preventable with prop-
er screening. Canada has one of the
highest rates of inflammatory bowel
disease(IBD)intheworld. Thisdebili-
tating and expensive disease gener-
ally strikes young people in the most
productive years of their lives. About
110,000Canadiansarediagnosedwith
celiacdiseasebutwesuspectthereare
at least double that number who re-
main undiagnosed.The list of digest-
iveafflictionsgoeson,andon.
Prevention and treatment
The good news is that 42 percent of
digestive diseases are preventable
and nearly all diseases of the gastro-
PHOTO:PETETHOMPSONPHOTOGRAPHY
LIFE AFTER DIAGNOSIS
How Robert Hill’s IBD diagnosis and ostomy sugery took him
from the brink of death to the top of the Seven Summits.
Featuring
CERTIFIED
GLUTEN-FREE
Making the
informed choice
NHL ALUMNI
THEO FLEURY
Overcoming obstacles
of Crohn’s
THE
MICROBIOME
Understanding your
body’s ecosystem
intestinal tract are treatable. There
are safe tests and effective therapies
to diagnose digestive diseases ear-
ly on.We have over-the-counter and
prescription medications to cure or
haltdiseaseprogression. Wecanpro-
actively protect our digestive – and
overall – health by making good food
and lifestyle choices, maintaining a
healthy weight, taking proven pro-
biotics, and adhering to treatment
recommendations.
Your digestive tract has the
power to keep you strong, healthy
and resilient. It is worthy of your
attention and respect. Learn more
about protecting and enhancing it
today so that you can live better and
healthier tomorrow.
CHALLENGES
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Mediaplanet’s business is to create new
customers for our advertisers by providing
readers with high-quality editorial content that
motivates them to act.
C
anada has among
the highest reported
prevalence (num-
ber of people) and
incidence (num-
ber of new cases per
year) of IBD in the world. Crohn’s
disease, one of the two main forms
of IBD, causes inflammation in the
gastrointestinal tract, particular-
ly the lower part of the small bowel
and the colon,disrupting the body’s
ability to digest food, absorb nutri-
ents, and eliminate waste. While
there currently is no cure,there are
a variety of treatment options avail-
able, and so it is especially import-
ant that Canadians with Crohn’s
disease understand the wealth of
choices available to them.
“The main issue to understand is
that IBD expresses itself differently
in different individuals,” says Aida
DIGESTIVE WELLNESS
FIRST EDITION, MARCH 2015
Publisher: Carlo Ammendolia
Business Developer: Richard Liorti
Managing Director: Martin Kocandrle
Production Manager: Sonja Draskovic
Lead Designer: Matt Senra
Designer: Mishelle Menzies
Contributors:
D.F McCourt, Robert Hill,
Joe Rosengarten, Catherine Mulvale,
Remo Panaccione
Send all inquiries to
editorial@mediaplanet.com
Distributed within:
The National Post, March 2015
This section was created by Mediaplanet
and did not involve the National Post or its
Editorial Departments.
Photo credit: All images are from Getty
Images unless otherwise accredited.
Fernandes, Chief Science
and Education Officer for
Crohn’s and Colitis Can-
ada.As a result,it’s import-
ant to match the available
treatment options to the lifestyle
and needs of the patient.A particu-
lar treatment may be well indi-
cated by medical factors, but if it
doesn’t fit into the individual’s life
and routine,it is unlikely to be suc-
cessful. This is why it’s so import-
ant that Canadians with Crohn’s
be educated about the full range
of treatment options and thus be-
come empowered to play an active
role in shaping their regimen.
The power of science in
treating Crohn’s disease
Biologics,medicationsthathavebeen
engineered to target specific activ-
ity in the immune system without
disturbing other vital functions, are
one of the biggest scientific advance-
ments in treating chronic illnesses
like Crohn’s disease in the past dec-
ade. “Biologicshavereallyrevolution-
ized treatment options for patients,”
says Fernandes.“Some people are re-
sponding extremely well to biologics
and seeing great improvements in
theirqualityoflife.”
Other important advancements
in managing Crohn’s disease in-
clude a non-invasive test to mon-
itor intestinal inflammation lev-
els, and the use of a trans-abdom-
inal ultrasound, which can be
performed quickly and involves no
exposure to x-rays.
The
importance of
early diagnosis
and proper
intervention
It is especially critical that
those suffering from Crohn’s disease
receive early diagnosis and proper
intervention.New Canadian research
from the Robarts Research Institute
has shown that patients who receive
aggressive treatment earlier in the
progressionofthediseaseseeareduc-
tion in hospitalization and surgery
rates compared to those treated with
thecurrentstandardofcare.
Unfortunately, the wide range
of symptoms presented in Crohn’s
can delay diagnosis and make it
difficult to assess when treatment
regimens are working. “The symp-
toms that usually bring a patient
in to see a gastroenterologist in-
clude digestive issues like diarrhea
and abdominal pain,” says gastro-
enterologist Dr.Brian Bressler.“But
people also present with less ob-
vious symptoms such as fatigue,
weight loss,and fever.”
WithCrohn’sdiseaseitisvitalthat
treatment focus is not just on the ef-
fects,but on the root cause.“It’s not
just about alleviating the symp-
toms,” says Dr. Bressler. “It’s about
controlling the underlying inflam-
mation.” Providing relief from un-
comfortable symptoms is obvious-
ly beneficial to the patient but,if the
inflammationpersists,thecondition
can worsen invisibly, resulting in a
need for surgery.
D.F. MCCOURT
editorial@mediaplanet.com
Robert Hill
FOUNDER OF INTESTINAL
DISEASE EDUCATION AND
AWARENESS SOCIETY (IDEAS)
ClimbingmountainsforostomyandCrohn’sdisease
R
obertHillwasdiagnosedwithan
aggressive form of Crohn’s dis-
easeasayoungman,resultingin
the removal of his large intestine and
permanent use of an ostomy bag. In-
steadoffeelingsorryforhimselfheset
out on a mission to rebuild himself —
mentallyand physically— and inspire
awarenessbyclimbingtheSevenSum-
mitsoftheworld.
Mediaplanet: What
where the circumstances
of your surgery?
Robert Hill: I was given the option
of ostomy or death.I choose life with
an ostomy.And,man —what a life!
MP: How did you prepare for
what came next?
RH: I was lucky,before surgery I had
theopportunitytospeakwithmyaunt
and a couple others who had ostomy
surgery,wetalkedabouttheproduct—
howtochangeitandhowitgavethem
thechancetolivetheirlives.
MP: What helped you flip the
stigma switch and be able to
talk about your situation?
RH: Knowledge was a key — under-
standing the illness; knowing the
physical “why” of my ostomy surgery
became my corner stone. In reality,
living with IBD and an ostomy is not
just physical — it is mental,emotion-
al,and spiritual aswell.I needed to ad-
dress all these components. My new
understanding lead to me presenting
to my classmates a business propos-
al to climb the Seven Summits to raise
awareness of IBD and ostomy surgery.
Itwas the first time I opened up about
myillnessandonlyfoundaweandsup-
port—whyhadIwaitedsolong?
MP: What inspired the
idea to climb the world’s
tallest mountains?
RH: It started off wanting to inspire
people the same way I had been in-
spiredbyTerryFoxandRickHansen.My
climbingwasgettingtothepointwhere
Iwasspendingmoretimeinthemoun-
tains, so why not take my passion for
climbing and love of the outdoors and
turnthatintosomethingpositive.
MP: How did No Guts Know
Glory resemble living with
Crohn’s Disease and an
Ostomy?
RH: The No Guts,part is easy — I lost
mine to Crohn’s disease.KnowGloryis
more about how strong we are as hu-
man beings.From the brink of death,
to the summit of the tallest moun-
tains around the world — it is about
thejourneyandhoweachstepmakes
us stronger.
MP: Do you have any advice
for those facing Crohn’s
disease or ostomy surgery?
RH:Again,knowledge is key!And,on
those darks days,find that one thing
that you can hold on to. For me that
wasclimbing.Itjusthastobeenough
to get you through.Know that there
are others out here that have walked
the path you are on,and that you are
not alone. Although your illness or
ostomy is a part of you — never let it
definewhoyou are. 
LIVE LIFE
TO THE FULLEST!
Dedicated to all people with an ostomy and their families,
helping them to live life to the fullest, through support,
education, collaboration and advocacy.
VISIT
OSTOMYCANADA.CA
Crohn’s is a lifelong condition, so
the time you spend educating and
empowering yourself in the ear-
ly days of your diagnosis will pay
off for the rest of your life.With the
help of your healthcare professional,
you can shape and choose the right
treatment regimen for your individ-
ual lifestyle and needs, creating a
path to successful long-term man-
agement of the disease.With Crohn’s
disease,it is up to you to take charge
of your own quality of life.
editorial@mediaplanet.com
DATE
location
Ostomy Care • ConvaTec.ca
Improving the
lives of children
with Crohn’s.
PAGE8
EDITOR’S
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■■ TAKEDACANADA.COM
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SHAW CENTRE
Inflammatory bowel disease
(IBD) is a group of conditions
in which sections of the
gastrointestinal tract become
inflamed and ulcerated. This is
caused by an abnormal response
of the body’s immune system.
Crohn’s disease (CD) and
ulcerative colitis (UC), the two
main forms of IBD, are lifelong
diseases that often start in early
adulthood, but can also begin in
childhood, in otherwise healthy,
active individuals.
IBD
UC
CD
Approximately
129,000
CANADIANS
live with CD
Canada has the
HIGHEST CD
PREVALENCE
in the world
The economic
cost of IBD in
Canada in 2012 was
$2.8 BILLION
SOURCE:GASTROINTESTINALSOCIETY
The many treatment paths
for Crohn’s disease
A PERSONAL
CHOICE
“Biologics have
reallyrevolutionized
treatment options for
patients,some people
are responding
extremelywell to
biologics and seeing
great improvements
in their quality
of life.”
OCTOBER 26
BURLINGTON
ROYAL BOTANICAL GARDENS
TO READ MORE FROM ROBERT HILL,
GO TO PERSONALHEALTHNEWS.CA
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The certification that is making life easier for
Canadians affected by celiac disease
C
eliac disease is a serious
condition that can im-
pact all aspects of life.The
trademarks of the Gluten-
Free Certification Program (GFCP) are
making life a little bit easier,and act
as an important marker of trust for
peoplewith celiac disease.Theybring
a level of credibility to the manufac-
turing process which a self-declared
gluten-free claim cannot offer.
Affecting an estimated one in 133
North Americans,celiac disease is an
autoimmune disease which causes
the small intestine’s absorptive sur-
face to be damaged by gluten, a pro-
tein found in wheat, barley and rye.
As such,the body is unable to absorb
nutrients that are essential for good
health, including protein, fat, carbo-
hydrates,vitaminsandminerals.
There is currently no cure for celiac
disease; however, following a gluten-
free diet is an important way to man-
agethecondition.
Symptoms and social impacts
Some of the gastrointestinal symp-
toms of celiac disease include ab-
dominal pain,diarrhea with or with-
out weight loss, constipation, and
irritable bowel syndrome.
“There are also some non-gastro-
intestinal symptoms, such as iron
deficiency, an itchy rash – called
dermatitis herpetiformis,mouth ul-
cers,abnormal liver enzymes,and,in
adults, osteoporosis,” says Dr. Deck-
er Butzner,Professor of Pediatrics at
the University of Calgary.“There are
some well recognized neurological
symptoms too,including headaches,
ataxia – a balance issue,and periph-
eral neuropathy – which causes an
uncomfortable tingling sensation.”
Gluten is virtually everywhere so
it can be a difficult disease to manage.
“It’s difficult because peoplewith celi-
ac disease always have to think about
food andwhether it’s safe or not,” says
registered dietician and author of Glu-
ten Free Diet: A Comprehensive Re-
source Guide, Shelley Case. “Besides
the obvious sources of gluten,gluten-
containingingredientsareusedinalot
ofotherfoods.Astudyfoundthat,even
in people who have been on a gluten-
free diet for more than five years, 50
percent of the sample group were still
havingproblemsoftenorveryoften.”
Celiac disease can also have sig-
nificant social implications for
those affected. Any sort of event,
party or outing involving meals or
food can be filled with stress, be-
cause controlling gluten-free op-
tions becomes extremely difficult.
Fear or avoidance of these situations
can add a whole other layer of diffi-
culty associated with the disease.
Gluten-free
certification program
The GFCP is helping consumers make
informeddecisionsaboutthefoodsthat
theybuy.IfconsumersseetheblueCan-
adian Celiac Association (CCA) or the
green National Foundation for Celiac
Awareness (NFCA) certification trade-
mark on a food label,theycan feel con-
fidentknowingthatitissafeforthema-
jority of those who are medically diag-
nosedandrequireagluten-freediet.
“The certification trademarks were
introduced because people were buy-
ing products that had gluten-free
claims on the label,but were still get-
ting ill after eating them,” explains
Paul Valder,President of the GFCP.“Al-
so,beforethesetrademarks,foodshop-
pingwas extremelylaborious as those
affected by gluten had to look at the
minute details of every food label to
ensure therewere no potential hidden
sourcesofgluten.”
Aswell as empowering consumers
to make the right decisions about
the foods that they buy, the GFCP
guidelines are also having other
positive effects. “The program has
helped to provide more choice of
gluten-free products,” says Valder.
“We’re also seeing some indication
that it’s driving down the price of
gluten-free products.”
Improving the
production processes of
gluten-free products
ThefactthattheGFCPcertificationsare
granted by an independent third party
gives increased reliability and credibil-
ity,says Frank Massong,Vice President
of Government and Regulatory Affairs
at the GFCP.“The GFCP is the only pro-
gramthatisendorsedbytheNFCAinthe
USA,and the CCA in Canada,” Massong
says. “The GFCP requires that all steps
inproductionareassessed,fromreceiv-
ing, handling and storing ingredients,
aswellastrainingemployeesandmon-
itoring the processing, packaging and
distributionofgluten-freeproducts.”
Jennifer North, Vice president of
the NFCA, believes that the partner-
ships between GFCP,CCA,and NFCAis
SAVE $1.25
TO THE CONSUMER: Limit one original coupon per product. May not be combined to any other coupon or promotional offer. It is strictly prohibited to sell;
exchange or reproduce this original coupon in any way. This coupon has no cash value. Only original coupon will be accepted.
TO THE RETAILER: Weston Bakeries Limited will reimburse the full value of this coupon plus the established handling fee provided you accept it from your
customer on purchase of the item specified. Other applications may constitute fraud. Application for reimbursement received after 3 months from the expiry
date, as indicated below, will not be accepted. Failure to send in, on request, evidence that sufficient stock was purchased in the previous 45 days to cover the
coupons presented will void coupons. Coupons submitted become the property of Weston Bakeries Limited. Reimbursement will be made to authorized retailers
only who redeemed coupons. A reduction in any applicable taxes payable is included in the coupon face value. Offer valid in Canada only.
For redemption, mail to: REDEMCO INC., C.P. 128, Longueuil, Quebec, J4K 4X8.
THIS COUPON EXPIRES: June 30, 2015
™ Used under license by Weston Bakeries Limited. © 2015.
TM
Look for us in the
fresh bakery section!
off the purchase of any All But Gluten™ bakery productoff the purchase of any All But Gluten™ bakery product
extremely important. “By partnering
withthemandendorsingthestandard
createdinCanada,wewereabletopro-
vide the level of safetythat consumers
want,” North explains.“There are lots
of checks and balances built through-
outtheprogramtoensurethattheun-
biased, third party assessment navi-
gates through the entire certification
process,whichisbasedoninternation-
alfoodsafetystandards.”
Consumer trust
“While the general regulations have
improved,many people are still look-
ing for that additional trust that the
certification gives,” says Sue New-
ell, Operations Manager at the CCA.
“When consumers see that certifica-
tion mark, they know that the food
manufacturer has gone to that extra
step of working through their glu-
ten-free processes.”
GLUTEN-FREE RECIPE
Ingredients:
6 slices gluten free white bread
2 cups boneless, skinless, cooked &
shredded chicken breasts
¾ cup bbq sauce (divided)
¼ cup red onions (sliced)
1 cup pepper jack cheese (shredded)
2 tbsp fresh green onions (diced)
Directions:
1.	 Remove the crusts from the bread.
*Tip: You can toast up the crusts &
blend them in the food processor
to use as gluten-free breadcrumbs
for dishes like Chicken Parmesan or
Buffalo Chicken Burgers.
2.	 Roll the bread flat with rolling pin.
3.	 Brush ¼ cup of BBQ sauce on the bread.
4.	 Combine the remaining ½ cup of BBQ
sauce with the shredded chicken and
place on top of the bread.
5.	 Place the red onions and pepper jack
cheese on top.
6.	 Place on the grill over medium heat.
7.	 Grill for 8-10 minutes or until cheese is
melted and bubbling.
JOE ROSENGARTEN
editorial@mediaplanet.com
BBQ
CHICKEN
FLATBREAD
NEWS
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I
t’s been a little over a hundred
years since Nobel Prize winner
Élie Metchnikoff,the grandfather
of probiotics, first theorized that
the consumption of active mi-
crobial cultures could have sub-
stantial health benefits.Metchni-
koffhadobservedthatpeopleinrural
populations with diets heavy in bac-
teria-rich fermented milk products
were unusually healthy and long
lived. So confident was Metchnikoff
in this theory that,for the rest of his
life,fermented milk made up a large
part of his diet.
Inthecentury
since,the sci-
ence of pro-
b i o t i c s
has pro-
g r e s s e d
dramatic-
ally, though
the most prom-
ising research has
largely happened in the last two dec-
ades.“Sciencemovesalongatpacewith
technology,”explainsDr.RichardFedor-
ak,President of the Canadian Digestive
Health Foundation (CDHF). “So, while
werecognizedahundredyearsagothat
gutbacteriawereimportant,wehadno
wayofmeasuringthem.”
The microbiome
Now that the technology to better
examine human gut flora exists,the
findings are astounding.The average
person has trillions of beneficial mi-
crobes,from hundreds or even thou-
sands of different species, living in
their digestive tract.In fact,you have
morethantentimesasmanymicrob-
ial cells inyour gut thanyou have hu-
man cells in your entire body. And
these microbes provide vital auto-
immune function, being implicated
in the prevention and management
of conditions as varied as asthma,al-
lergies,certain cancers,IBS,and IBD.
“We’ve only recently begun to recog-
nize that our gut microbiome is an
organ,no different from the heart or
liver,” says Dr. Fedorak. “It plays an
essential role in overall health.”
The CDHF refers to these gut mi-
crobes as protective superheroes and,
in healthy adults, these superheroes
have the diversity and balance re-
quired to keep us safe against harm-
ful pathogens.“The gut is representa-
tive of 70 to 80 percent of our immune
system,” explains alternative medi-
cine expert Bryce Wylde.But in times
of stress or illness,particularly when
travelling, it is easy for this microbi-
ome to become unbalanced, which
can result in diarrhea, lowered auto-
immune function, and negative im-
pacts throughout the entire body.Re-
storingthesuperheroesinthesecases
can be as easy as taking a supplement
or introducing probiotic foods likeyo-
gurt into the diet, but choosing the
rightproductisessential.
Not all yogurts are
created equal
“In 2003, if you asked someone on
the street,or even a dean of medicine
at any major university,what a pro-
bioticwas,theywould have looked at
you like you had two heads,” says Dr.
Gregor Reid of the Canadian Centre
for Human Microbiome and Probiot-
ic Research. “Then,in 2004,Danone
launched Activia in Canada and put
the word ‘probiotic’ into the vocabu-
lary of Canadian households.Shortly
thereafter all the other major brands
followed with competing probiotic
yogurts of their own.”
It may seem strange that yogurt
has been providing probiotic health
benefits for thousands of years and
yet none of the yogurt products at
the grocery store in 2003 contained
any probiotics at all. The reason is
that commercial yogurt was being
heat treated to prolong shelf life and,
before the probiotic revolution of the
early 2000s, the fact that this also
killed off all the active cultures was
seen as a plus. And so, modern pro-
bioticyogurts have carefullyreintro-
duce the beneficial microbes that an-
cient populations had been enjoying
for millennia. Showing that some-
times you have to take a step back-
wards to go forwards.
It’s incredible that something as
simpleaseatingfunctionalfoodslike
probiotic yogurt can have such a pro-
found effect on wellness but, a hun-
dred years after Metchnikoff,the sci-
ence is finally catching up and show-
ing that indeed, a healthy gut is the
keyto healthybodyand a happylife.
Probiotic Yogurt: Thousands of years
old, and still a gutsy topic of research
D.F. MCCOURT
editorial@mediaplanet.com
See if it works for you too!
Sign up for the Challenge at activia.ca
Activia may help reduce the frequency of minor digestive issues like: bloating, gas, discomfort and
rumbling when consumed twice* per day for 4 weeks as part of a balanced diet and healthy lifestyle.
* 2 x 100 g
“We’ve only
recently begun
to recognize
that our gut
microbiome is
an organ, no
different from
the heart
or liver.”
You have more than
ten times as many
microbial cells in your
gut than you have human
cells in your entire body.
Constantly evolves
from birth, to our
environment, and what
we ingest.
The microbiome aids in
food digestion to fuel
your body
The microbiome
influences your
mood and
energy levels
Helps you adapt to your
surroundings to protect
against harmful
organisms
10X
THE
HUMAN
MICRO-
BIOME
There are more than
5,000 species living
in the gut
FEED YOUR
MICROBIOME:
Fibres: fruit and
root vegetables;
Grains: barley, rye,
and whole grains;
Fermented foods:
yogurt and honey.
WHAT IS THE
MICROBIOME?
A hidden organ
comprised of
100 trillion+
living organisms
(bacteria)
SOURCE: CANADIAN DIGESTIVE HEALTH FOUNDATION
!When your
microbiome becomes un-
balanced it
can cause
inflammation
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1.P. Ducrotté, World J Gastroenterol Aug 14, 2012; 18(30): 4012-4018
P
ubliceducationonprobiotics
has come a long way in the
last ten years in Canada,but
there remains a substantial
knowledge gap.Most people
still don’t realize that simply saying
“probiotics are good for you” is akin to
saying“medicineisgoodforyou.”
“There is a big difference between
different probiotic strains and their ef-
fects,”saysclinicalpharmacistDragana
Skokovic-Sunjic of Hamilton Family
Health Team. “We are familiar with
Lactobacillus acidophilus,for example,
but not many understand that L.acid-
ophilus is actually an entire family of
distinct strains.” There are hundreds
of different strains of probiotics across
dozens of different species, each with
theirown indicationsandlevels ofeffi-
cacyforvariousconditions.
So how is a consumer to
choose?
With probiotics being available over
the counter in Canada, and regulated
in a substantially different way from
traditional drugs, a little knowledge
can be a dangerous thing.While pro-
biotics in general are extremely safe,
taking the wrong probiotic for your
conditioncouldbeuseless.
While taking probiotics proper-
ly, ensuring that the helpful micro-
organisms can do their best work in
your body,is just as important as tak-
ing the right probiotics in the first
place.“Youshouldalwaysdoyourbest
to combine probiotics with prebiot-
icsintowhatisknownasasynbiotic,”
explains alternative medicine expert
Bryce Wylde.Prebiotics,like partially
hydrolyzed guar gum, are essential-
ly food for the probiotic organisms,
which will help them to thrive and
developanactivecolonyinyourbody.
Unfortunately,it can be difficult for
the consumer to know which prod-
ucts have strong scientific evidence
behind them and which do not. And,
since the majority of specific probiotic
strains are patented,the fact that clin-
icaltrialshaveshowntheeffectiveness
ofonestrainintreatinginfectiousdiar-
rhea,IBS,orIBDdoesnotautomatically
meanthatanyprobioticwilldo.Instead,
consumersmusteducatethemselvesto
knowwhich products have been scien-
tificallyproventohelptreatanillnessor
risk unknowinglypurchasing ineffect-
ive probiotics — your health care pro-
viderisyourbiggestassetinthisregard.
Ensuring a healthy
microbiome from day one
Just as different probiotics serve
different purposes and treat dif-
ferent conditions in adults, there
is a similar diversity in strains
and products for pediatric use.And
some of the most exciting research
on probiotic use focuses on young
children, who are still building
their own unique microbiome.
A major study at Sick Kids Hospi-
talinToronto,forexample,hasshown
dramatic results in using probiotics
to treat colic in babies. Colic affects
roughly a quarter of all infants and
manifestsasinconsolablecryingwith
no apparent cause lasting for more
than three hours a day, for days and
weeks on end.Though it has been rec-
ognized bydoctors (and feared bypar-
ents) for centuries,there has been lit-
tle success in developing treatments
for colic,until recent research began
to implicate the microbiome as a fac-
tor.In the Sick Kids study,newborns
treated with L.reuteri drops saw a 53
percent reduction in minutes spent
crying over a three week period,ver-
susadecreaseofjust16percentforthe
placebogroup.
The future of probiotics
Forbothadultsandchildren,onething
that research is making increasing-
ly clear is that the effects of the gut
microbiome extend far beyond the
gut itself. Doctors are looking into
using probiotics to treat conditions as
diverse as eczema, high cholesterol,
and gingivitis.A recent mouse-based
study out of McMaster University has
evenshownchangesinbrainfunction
basedondisruptioninthegutmicrobi-
ome,specifically implicating gut bac-
teriaindepressionandanxiety.
If Canadian hospitals and univer-
sities seem to come up a lot in this
discussion, it is no accident. Gail At-
tara,CEO of the Gastrointestinal So-
cietysaysthat,“Overthepastdecade,
Canada has been a world leader in
probiotic research and implementa-
tion.Researchers in Calgary are even
linking gut bacteria to obesity and
looking to revolutionize our under-
standing of how the gut microbi-
ome manages weight.” Gail also rec-
ommends to take “advantage of this
home-grownexpertisebyconsulting
with health professionals or trusted
Canadian websites like www.CDHF.
ca and www.BadGut.org to find the
right probiotic for such conditions as
infant colic,IBD,and IBS.”
Empower yourself to make in-
formed decisions about what pro-
biotics can do for you. Your body
will thank you.
“Canada has been
a world leader in
probiotic research…
Researchers in
Calgary are even
linking gut bacteria
to obesity…”
D.F. MCCOURT
editorial@mediaplanet.com
Bring this chart to your healthcare
professional to discuss how
probiotics can help address your
digestive issues.
Probiotics:
Do your research
DIARRHEA+
CONSTIPATION
IBS
COLIC
Activia®
DanActive®
Yoptimal®
& iÖGO Probio™
Align™
BioGaia®
Bio-K +®
Culturelle®
Florastor®
Tuzen®
VSL#3®
BRANDS
YOGURTS
SUPPLEMENTS
Adult Use
Pediatric Use
+Various types of Diarrhea - consult health care
professional for advice on probiotic for specific need
Source: Adopted from the Clinical Guide for Probiotic
Supplements Available in Canada, 2015 edition, Adapted at
www.AEProbio.ca - author Dragana Skokovic-Sunjic, BScPhm
RPH NCMP.
©2015 BHSoftinc All rights reserved - no reproduction allowed
To recommend the right probiotic to your
patients based on clinical evidence,
download the PROBIOTIC Mobile App for FREE
Probiotics have incredible health
benefits, but taking the wrong
ones can be ineffective
INSPIRATION
AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST PERSONALHEALTHNEWS.CA · 7
NHL Alumni Theo Fleury talks hockey,
perseverance and Crohn’s disease
T
here is no cure for
Crohn’s disease. This,
combined with general
poor public understand-
ing of the disease,can make receiv-
ing a Crohn’s diagnosis overwhelm-
ing. It is easy to look at the disease
and think first and foremost about
the things it will prevent you from
doing in your life.The truth is that,
though Crohn’s disease is a very ser-
ious condition, with proper man-
agement it need never hold anyone
back from anything.Just ask retired
NHL superstarTheo Fleury.
Overcoming obstacles
to success
Fleury was diagnosed with Crohn’s
disease in 1995, at age 27, after six
seasons with the Calgary Flames.
Rather than letting the disease
end his NHL career, Fleury went
on to become the captain of the
Flames and to win a gold med-
al playing for Team Canada at the
2002 Winter Olympics in Salt Lake
City.“I never really thought of it as
a disease,” Fleury says. “I just had
this attitude where, like anything
else in my life, it was just another
obstacle I had to overcome.”
Outside of the world of hockey,
Theo’s accomplishments are just as
remarkable. His philanthropic work
includes helping to raise funds for
Crohn’s and Colitis Canada in Cal-
gary.“The reason I got involved with
the Foundation in Calgary,” Theo
says, “is that they have a research
lab at the University of Calgary and
every single dollar we raised went
directly to research. That’s a rarity
when it comes to raising funds.They
do as cutting edge of research here in
Calgaryas anywhere in theworld.”
He has also recently followed up
a bestselling autobiography ‘Play-
ing with Fire’ with a new book en-
titled ‘Conversations with a Rattle-
snake.’ Known as an unstoppable
ball of lightning on the ice, he has
proven to be just as indomitable
with skates off.
Finding the right
treatment for you
Crohn’s disease is a complex gastro-
intestinal disorder that manifests
Increasing rates of IBD
IfwelookatUConitsown,over125,000
Canadians live with this condition.
This number is on the rise with 4,500
newcasesdiagnosedeachyear.
A leader in Canadian, and indeed
international, IBD research is Dr.
Remo Panaccione, Professor in the
Department of Medicine at the Uni-
versity of Calgary and Director of
the IBD Clinic. “While the onset of
UC is generally between 15-45 years,
it affects people of all ages. There is
such a large unmet medical need to
help Canadians with this disease
which is why it makes sense that
Canada is the leader in world-class
research for IBD.”
The University of Calgary IBD
Clinic and Clinical Trials Unit
is ranked among the top five in
the world. In the last three years
A
s Canadians we are de-
fined by many things:
cultures, languages
and our national sport
to name a few. If we
wanted to go so far as to name a
“national disease,” inflammatory
bowel disease (IBD) would be a
strong contender.
It’s not something that should
make us swell with pride as with an
Olympic gold, but Canada unfortu-
nately is a world leader in IBD,with
one of the highest prevalence rates
in the world. IBD results in the in-
testines becoming inflamed and
ulcerated, and is caused by an ab-
normal immune system response.
Crohn’s disease (CD) and ulcerative
colitis (UC) are two separate forms
of IBD.The exact cause is unknown
and there is no known cure.
With over 125,000 Canadians living with ulcerative colitis,
leading expert,Dr.Remo Panaccione,addresses research in Canada
and the evolution of treatments in this field.
Tacklingtheburden
ofulcerativecolitis
editorial@mediaplanet.com
they have tested three new agents
which have been approved or are
on the cusp of being approved for
the treatment of IBD. The goal is
to continue to develop therapies
that will improve patients’ qual-
ity of life, and allow patients ex-
panded choices.
Improving access to
personalized treatment
“We have come a long way in the
past 10 or 15 years in our under-
standing of UC and having addi-
tional treatments available has
made a large positive impact on the
lives of patients and their families,”
said Dr.Panaccione.“One of the ma-
jor objectives of research now is to
find treatments that are precise in
their action, not only for the dis-
ease, but also for the patient.We’re
heading in the direction we want to
be which is having the right ther-
apy available for the right patient,
given at the right time and in the
right manner. IBD is a difficult
disease to treat, but we are slowly
getting there with more effective
and more targeted treatment. The
physician community is looking
forward to novel agents being avail-
able in the near future that will fur-
ther help treat patients suffering
from IBD.”
Dr. Panaccione is encouraged by
the significant progress that has
been made in IBD in recent years
and while there is more work to
do, he is very optimistic that good
progress will be made.
D.F. MCCOURT
editorial@mediaplanet.com
IBD
FACTS
DR. REMO PANACCIONE
Highlights the strides in ulcerative colitis
research being made in Canada, providing
patients with more options than ever before.
“We have come a
long way in the past
10 or 15 years in our
understanding of UC
and having additional
treatments available
has made a large
positive impact on the
lives of patients and
their families.”
Theo Fleury
NHL ALUMNI, AUTHOR OF “PLAYING
WITH FIRE” AND “CONVERSATIONS
WITH A RATTLESNAKE”
in many ways, including severe ab-
dominal pains, diarrhea, as well as
affecting organs outside the gut,ul-
cers, rashes, and depression. It has
its challenges, Fleury acknowledg-
es,but it’s all about finding the right
treatment regimen for you to man-
age the disease.
While most Crohn’s disease suf-
ferers require lifelong medical ther-
apy,Theo is part of the 20 percent of
patients who have a very mild ver-
sion of the disease that can be man-
aged conservatively.
It’s well known that there is a cor-
relation between stress and Crohn’s
disease flare-ups.That’s why,Theo’s
two biggest pieces of advice for
those newly diagnosed with Crohn’s
disease are to keep stress levels
down and to not get frustrated if
progress is slow.
“You have to be patient,” Fleury
says, “because there is a trial and
error process until you find what
works for you and your body.”
“You have to be
patient…there is
a trial and error
process until
you find what
works for you
and your body.”
SOURCE: CROHN’S AND COLITIS CANADA
Canada has among
the HIGHEST
REPORTED RATES
of IBD in the world
IBD is a
LIFE-LONG,
chronic disease
THE TWO MAIN
DISEASES OF IBD
CROHN’S
DISEASE
ULCERATIVE
COLITIS
CD
UC
abdominal pain
and cramps,
diarrhea, rectal
bleeding, diminished
appetite and weight
loss, fever, anemia
and fatigue
During a flare-up,
44% OF
SUFFERERS
describe their
pain as agonizing
and debilitating or
steady pain that
lasts for hours
39%
WHO HAD
SURGERY
required an ostomy
(meaning they must
excrete waste into a
bag through a hole
in their stomach)
have had an
accident in public
because they could
not get to the
bathroom in time
44%
SYMPTOMS
INCLUDE
INSIGHT
AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST8 · PERSONALHEALTHNEWS.CA
A growing problem
Since 1995,the number of new cases
of Crohn’s disease in Canadian chil-
dren has almost doubled. Approxi-
mately 20 to 30 percent of patients
with Crohn’s disease display symp-
toms before the age of 20. In fact,
Canada has one of the highest rates
of pediatric Crohn’s in the world.
As well as experiencing the typ-
ical gastrointestinal symptoms of
Crohn’s, children and teens affect-
ed often experience growth fail-
ure, malnutrition, and pubertal de-
lay.For a child who just wants to go
to school, play with their buddies,
and be “normal” Crohn’s can create
some real problems.
“Crohn’s disease can have a pro-
found effect on a child’s life,” says Dr.
BobIssenman,ProfessorofPediatrics
at McMaster University and Chief of
Pediatric Gastroenterology and Nu-
trition at McMaster Children’s Hos-
pital. “During the diagnostic phase,
there are many doctors appoint-
mentsandproceduresthatcanresult
in missed school and missed social
and extra curricular activities.”
Pediatric Crohn’s patients can also
miss large chunks of school after the
diagnostic phase,when they have to
attend doctors’ appointments, have
further tests,or make visits to a clinic
forinfusiontreatment.
Robbie’s Rainbow
After numerous visits to the doctor,
andaseriouscollapseathome,Robbie
Murray was diagnosed with Crohn’s
disease.“That was when I crumbled,”
his mother,Kate,says.“Finally,some-
body was realizing how sick my son
was–butwestillhadalongwaytogo.”
Robbie was tried on a few treat-
ments, but nothing was working.
After a while he was given a bio-
logic therapy. It worked, and after
a few treatments he began to show
signs of remission. “It was miracu-
lous,” says Kate. “The boy that we
once knew came back to us, it was
like he was waking up.”
WhenRobbieandKateencountered
a child whose family couldn’t afford
the adequate treatment, they knew
they had to do something. They sat
down as a family and had a conversa-
tionthatledtothecreationofRobbie’s
Rainbow,a charitythat gives children
access to expensive drug treatments
not covered by private or provincial
health plans and provides families
withfactualandreliableinformation.
Over the last five years, Robbie’s
Rainbow has raised over $300,000,
which has helped over 127 children re-
ceive critical treatments and care.The
charity has also teamed up with the
CanadianDigestiveHealthFoundation
to create resource guides to provide
parentsandteacherswithalloftherel-
evant information about Crohn’s.“The
‘Blackboards and Bathrooms’ guide
educates teachers and provides them
withsometipsonhowtocreateaposi-
tive environment for children with
Crohn’sdisease,”Katesays.
Another helpful resource is ‘You,Me
and IBD’,an educational magazine for
children,teensandparentsthatshares
inspirational stories, educational in-
formationandcelebratesinspirational
youthwithinthecommunity.
Treatments offer hope for
pediatric Crohn’s
There are some effective treatments
currently available to treat Crohn’s
disease, and a child or teen affected
can achieve a good state of health as
theytransitionintoadultlife.
Treatments can be nutritional or
medical and may include an anti-
inflammatory pill; steroids, which
are effective for short-term con-
trol of a flare-up and are used to in-
duce remission but not to maintain
remission as they can often inhib-
it growth; immunosuppressants;
or biologics, which are usually pre-
scribed after all other drugs have
been tried and have not been suc-
cessful,or the disease is very severe.
“The biologic treatments are just so
effective,theyhelpkidsgetbacktoa
normal quality life,” says Dr.Issen-
man.“It has an enormous impact on
everydomainofachild’slifewhenthe
diseaseisfullytreated.”
Biologic treatments also reduce the
needforhospitalizationandsurgeryin
childrenaffectedbyCrohn’sdisease.
Don’t let Crohn’s disease
hold you back
Clinton Shard was 12 when he was
diagnosed with Crohn’s disease. For
a youngster who was into all kinds of
sports and outdoor activities, the ill-
ness had a devastating effect.His low-
est point came over Christmas and
New Year’s in 2007,when he was hos-
pitalizedfortwomonths.
In March 2009, Clinton was pre-
scribed a biologic medication and
things started to look up: he was
feeling fit and healthy again. He
enrolled in his school’s Outdoor
Leadership program, and when he
heard that fellow Crohn’s patient
Rob Hill was planning to climb
Mt. Kilimanjaro to raise funds and
awareness for the disease, Clinton
knew he had to be involved.
“It was an arduous seven day trek
up the mountain, but my strug-
gle with Crohn’s disease definite-
ly prepared me mentally,” Clinton,
now 22,says.“Reaching the summit
was such an emotional experience.
It was at that point that I realized
I wasn’t just doing this for other
people, it was also to show myself
how far I’d come.”
After the Kilimanjaro expedition,
ClintontrekkedwithRobHilltoEver-
est base camp,and he continues to do
whatever he can to raise awareness
and funds for Crohn’s disease.“Most
importantly, though, people need
to know that there’s life after being
diagnosedwith Crohn’s disease.”
“The biologic
treatments
are just so
effective,
they help
kids get back
to a normal
quality life.”
JOE ROSENGARTEN
editorial@mediaplanet.com
ADDRESSING
THE TOUGHEST
CHALLENGES IN
GASTROENTEROLOGY
TAKES ALL OF US.
It takes commitment and a collaborative approach
to pursue possibilities.
That’s why AbbVie partners with peers, academics,
clinical experts and others to take on the most
complex health challenges.
Uniting the best of pharma with the boldness of
biotech, together we’re going beyond conventional
thinking to innovate end-to-end approaches that make
a real difference.
Starting with science, we arrive at solutions that help
millions of patients around the world live better.
Learn more at abbvie.ca
PEOPLE. PASSION.
POSSIBILITIES.
Biologicmedicationshavebecomeagame-changer
forCanadianyouthaffectedbyCrohn’sdisease
ROBBIE’S RAINBOW
A charity dedicated to improving the lives of
children living with IBD.
PHOTO: ROBBIE’S RAINBOW

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NP_DigestiveHealth_FINAL

  • 1. AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST DIGESTIVE WELLNESS personalhealthnews.ca Understandingthesystemthatfuelsyourlife T he awesome gum to bum journey. Every moment of every day it works for you. It feeds your major organs, brain and body. It helps fight infection and illness.It plays host to trillions of microorgan- isms. And, although it is often neg- lected and under-appreciated, your digestive tract is inarguably the most importantsysteminyourbody. Thatmiraculouscollectionofhollow tubes and organs that connect gum to bum,providesuswithwhatweneedto survive and thrive.While the function of the digestive tract can be reduced to the intake of food and elimination of waste,thereisawholelotofawesome- nessthathappensinbetween. Neglected and underappreciated With all that it does, you’d think we would do everything we could to pro- tect this remarkable system. Sadly, this is not the case. Most of us take our digestive health for granted and it shows. About 20 million Canadians suffer from digestive ailments every year, and thousands die unnecessar- ily. Misconceptions, self-reproach, stigma,embarrassment,fear and lack of understanding result in manyCan- adians becoming ill because they ig- noreorhidetroublesomesymptoms. The rising cost Digestive diseases represents more of the total direct health-economic bu- rden than almost any other disease category, including respiratory dis- ease and diabetes. We lose about 18 million work days every year to those living with digestive illness.And,it is estimated that digestive diseases rep- resents $18 billion in healthcare costs andlostproductivity. Countless digestive diseases af- fect people of all ages,races and socio- economic positions.Their prevalence is on the rise and we are challenged to provide care to those who need it. Add to this situation the fact that the number of gastroenterologists,which isalreadygrosslyinsufficient,isdrop- ping,andwe have a recipe for a health disaster. We already see evidence of this lack of preparedness having a potentiallydevastatingimpact. Digestive diseases reduces quality of life While some digestive diseases rob people of their lives,most steal some- thing that is just as valuable – the quality of life lived. Millions of Can- adians suffer from irritable bowel syndrome (IBS) and gastroesophageal reflux disease (GERD) year after year. CATHERINE MULVALE EXECUTIVE DIRECTOR, CANADIAN DIGESTIVE HEALTH FOUNDATION editorial@mediaplanet.com The painful and embarrassing symp- toms of these ailments make work and personal fulfillment difficult. On average, 67 Canadians are diagnosed with colon cancer every day and 26 die. This is tragic when this disease is essentially preventable with prop- er screening. Canada has one of the highest rates of inflammatory bowel disease(IBD)intheworld. Thisdebili- tating and expensive disease gener- ally strikes young people in the most productive years of their lives. About 110,000Canadiansarediagnosedwith celiacdiseasebutwesuspectthereare at least double that number who re- main undiagnosed.The list of digest- iveafflictionsgoeson,andon. Prevention and treatment The good news is that 42 percent of digestive diseases are preventable and nearly all diseases of the gastro- PHOTO:PETETHOMPSONPHOTOGRAPHY LIFE AFTER DIAGNOSIS How Robert Hill’s IBD diagnosis and ostomy sugery took him from the brink of death to the top of the Seven Summits. Featuring CERTIFIED GLUTEN-FREE Making the informed choice NHL ALUMNI THEO FLEURY Overcoming obstacles of Crohn’s THE MICROBIOME Understanding your body’s ecosystem intestinal tract are treatable. There are safe tests and effective therapies to diagnose digestive diseases ear- ly on.We have over-the-counter and prescription medications to cure or haltdiseaseprogression. Wecanpro- actively protect our digestive – and overall – health by making good food and lifestyle choices, maintaining a healthy weight, taking proven pro- biotics, and adhering to treatment recommendations. Your digestive tract has the power to keep you strong, healthy and resilient. It is worthy of your attention and respect. Learn more about protecting and enhancing it today so that you can live better and healthier tomorrow.
  • 2. CHALLENGES AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST2 · PERSONALHEALTHNEWS.CA Mediaplanet’s business is to create new customers for our advertisers by providing readers with high-quality editorial content that motivates them to act. C anada has among the highest reported prevalence (num- ber of people) and incidence (num- ber of new cases per year) of IBD in the world. Crohn’s disease, one of the two main forms of IBD, causes inflammation in the gastrointestinal tract, particular- ly the lower part of the small bowel and the colon,disrupting the body’s ability to digest food, absorb nutri- ents, and eliminate waste. While there currently is no cure,there are a variety of treatment options avail- able, and so it is especially import- ant that Canadians with Crohn’s disease understand the wealth of choices available to them. “The main issue to understand is that IBD expresses itself differently in different individuals,” says Aida DIGESTIVE WELLNESS FIRST EDITION, MARCH 2015 Publisher: Carlo Ammendolia Business Developer: Richard Liorti Managing Director: Martin Kocandrle Production Manager: Sonja Draskovic Lead Designer: Matt Senra Designer: Mishelle Menzies Contributors: D.F McCourt, Robert Hill, Joe Rosengarten, Catherine Mulvale, Remo Panaccione Send all inquiries to editorial@mediaplanet.com Distributed within: The National Post, March 2015 This section was created by Mediaplanet and did not involve the National Post or its Editorial Departments. Photo credit: All images are from Getty Images unless otherwise accredited. Fernandes, Chief Science and Education Officer for Crohn’s and Colitis Can- ada.As a result,it’s import- ant to match the available treatment options to the lifestyle and needs of the patient.A particu- lar treatment may be well indi- cated by medical factors, but if it doesn’t fit into the individual’s life and routine,it is unlikely to be suc- cessful. This is why it’s so import- ant that Canadians with Crohn’s be educated about the full range of treatment options and thus be- come empowered to play an active role in shaping their regimen. The power of science in treating Crohn’s disease Biologics,medicationsthathavebeen engineered to target specific activ- ity in the immune system without disturbing other vital functions, are one of the biggest scientific advance- ments in treating chronic illnesses like Crohn’s disease in the past dec- ade. “Biologicshavereallyrevolution- ized treatment options for patients,” says Fernandes.“Some people are re- sponding extremely well to biologics and seeing great improvements in theirqualityoflife.” Other important advancements in managing Crohn’s disease in- clude a non-invasive test to mon- itor intestinal inflammation lev- els, and the use of a trans-abdom- inal ultrasound, which can be performed quickly and involves no exposure to x-rays. The importance of early diagnosis and proper intervention It is especially critical that those suffering from Crohn’s disease receive early diagnosis and proper intervention.New Canadian research from the Robarts Research Institute has shown that patients who receive aggressive treatment earlier in the progressionofthediseaseseeareduc- tion in hospitalization and surgery rates compared to those treated with thecurrentstandardofcare. Unfortunately, the wide range of symptoms presented in Crohn’s can delay diagnosis and make it difficult to assess when treatment regimens are working. “The symp- toms that usually bring a patient in to see a gastroenterologist in- clude digestive issues like diarrhea and abdominal pain,” says gastro- enterologist Dr.Brian Bressler.“But people also present with less ob- vious symptoms such as fatigue, weight loss,and fever.” WithCrohn’sdiseaseitisvitalthat treatment focus is not just on the ef- fects,but on the root cause.“It’s not just about alleviating the symp- toms,” says Dr. Bressler. “It’s about controlling the underlying inflam- mation.” Providing relief from un- comfortable symptoms is obvious- ly beneficial to the patient but,if the inflammationpersists,thecondition can worsen invisibly, resulting in a need for surgery. D.F. MCCOURT editorial@mediaplanet.com Robert Hill FOUNDER OF INTESTINAL DISEASE EDUCATION AND AWARENESS SOCIETY (IDEAS) ClimbingmountainsforostomyandCrohn’sdisease R obertHillwasdiagnosedwithan aggressive form of Crohn’s dis- easeasayoungman,resultingin the removal of his large intestine and permanent use of an ostomy bag. In- steadoffeelingsorryforhimselfheset out on a mission to rebuild himself — mentallyand physically— and inspire awarenessbyclimbingtheSevenSum- mitsoftheworld. Mediaplanet: What where the circumstances of your surgery? Robert Hill: I was given the option of ostomy or death.I choose life with an ostomy.And,man —what a life! MP: How did you prepare for what came next? RH: I was lucky,before surgery I had theopportunitytospeakwithmyaunt and a couple others who had ostomy surgery,wetalkedabouttheproduct— howtochangeitandhowitgavethem thechancetolivetheirlives. MP: What helped you flip the stigma switch and be able to talk about your situation? RH: Knowledge was a key — under- standing the illness; knowing the physical “why” of my ostomy surgery became my corner stone. In reality, living with IBD and an ostomy is not just physical — it is mental,emotion- al,and spiritual aswell.I needed to ad- dress all these components. My new understanding lead to me presenting to my classmates a business propos- al to climb the Seven Summits to raise awareness of IBD and ostomy surgery. Itwas the first time I opened up about myillnessandonlyfoundaweandsup- port—whyhadIwaitedsolong? MP: What inspired the idea to climb the world’s tallest mountains? RH: It started off wanting to inspire people the same way I had been in- spiredbyTerryFoxandRickHansen.My climbingwasgettingtothepointwhere Iwasspendingmoretimeinthemoun- tains, so why not take my passion for climbing and love of the outdoors and turnthatintosomethingpositive. MP: How did No Guts Know Glory resemble living with Crohn’s Disease and an Ostomy? RH: The No Guts,part is easy — I lost mine to Crohn’s disease.KnowGloryis more about how strong we are as hu- man beings.From the brink of death, to the summit of the tallest moun- tains around the world — it is about thejourneyandhoweachstepmakes us stronger. MP: Do you have any advice for those facing Crohn’s disease or ostomy surgery? RH:Again,knowledge is key!And,on those darks days,find that one thing that you can hold on to. For me that wasclimbing.Itjusthastobeenough to get you through.Know that there are others out here that have walked the path you are on,and that you are not alone. Although your illness or ostomy is a part of you — never let it definewhoyou are.  LIVE LIFE TO THE FULLEST! Dedicated to all people with an ostomy and their families, helping them to live life to the fullest, through support, education, collaboration and advocacy. VISIT OSTOMYCANADA.CA Crohn’s is a lifelong condition, so the time you spend educating and empowering yourself in the ear- ly days of your diagnosis will pay off for the rest of your life.With the help of your healthcare professional, you can shape and choose the right treatment regimen for your individ- ual lifestyle and needs, creating a path to successful long-term man- agement of the disease.With Crohn’s disease,it is up to you to take charge of your own quality of life. editorial@mediaplanet.com DATE location Ostomy Care • ConvaTec.ca Improving the lives of children with Crohn’s. PAGE8 EDITOR’S PICK ■■ VSL3.CA ■■ OSTOMYCANADA.CA ■■ CONVATEC.CA ■■ ACTIVIA.CA ■■ TUZEN.CA ■■ CROHNSANDCOLITIS.CA ■■ ABBVIE.CA ■■ TAKEDACANADA.COM FOR MORE ON DIGESTIVE HEALTH FROM OUR PARTNERS VISIT US ONLINE FOR EXCLUSIVE CONTENT AT: PERSONALHEALTHNEWS.CA MEDIAPLANETCA Special thanks to APRIL 18-19 OTTAWA SHAW CENTRE Inflammatory bowel disease (IBD) is a group of conditions in which sections of the gastrointestinal tract become inflamed and ulcerated. This is caused by an abnormal response of the body’s immune system. Crohn’s disease (CD) and ulcerative colitis (UC), the two main forms of IBD, are lifelong diseases that often start in early adulthood, but can also begin in childhood, in otherwise healthy, active individuals. IBD UC CD Approximately 129,000 CANADIANS live with CD Canada has the HIGHEST CD PREVALENCE in the world The economic cost of IBD in Canada in 2012 was $2.8 BILLION SOURCE:GASTROINTESTINALSOCIETY The many treatment paths for Crohn’s disease A PERSONAL CHOICE “Biologics have reallyrevolutionized treatment options for patients,some people are responding extremelywell to biologics and seeing great improvements in their quality of life.” OCTOBER 26 BURLINGTON ROYAL BOTANICAL GARDENS TO READ MORE FROM ROBERT HILL, GO TO PERSONALHEALTHNEWS.CA
  • 3. INSIGHT AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST PERSONALHEALTHNEWS.CA · 3 The certification that is making life easier for Canadians affected by celiac disease C eliac disease is a serious condition that can im- pact all aspects of life.The trademarks of the Gluten- Free Certification Program (GFCP) are making life a little bit easier,and act as an important marker of trust for peoplewith celiac disease.Theybring a level of credibility to the manufac- turing process which a self-declared gluten-free claim cannot offer. Affecting an estimated one in 133 North Americans,celiac disease is an autoimmune disease which causes the small intestine’s absorptive sur- face to be damaged by gluten, a pro- tein found in wheat, barley and rye. As such,the body is unable to absorb nutrients that are essential for good health, including protein, fat, carbo- hydrates,vitaminsandminerals. There is currently no cure for celiac disease; however, following a gluten- free diet is an important way to man- agethecondition. Symptoms and social impacts Some of the gastrointestinal symp- toms of celiac disease include ab- dominal pain,diarrhea with or with- out weight loss, constipation, and irritable bowel syndrome. “There are also some non-gastro- intestinal symptoms, such as iron deficiency, an itchy rash – called dermatitis herpetiformis,mouth ul- cers,abnormal liver enzymes,and,in adults, osteoporosis,” says Dr. Deck- er Butzner,Professor of Pediatrics at the University of Calgary.“There are some well recognized neurological symptoms too,including headaches, ataxia – a balance issue,and periph- eral neuropathy – which causes an uncomfortable tingling sensation.” Gluten is virtually everywhere so it can be a difficult disease to manage. “It’s difficult because peoplewith celi- ac disease always have to think about food andwhether it’s safe or not,” says registered dietician and author of Glu- ten Free Diet: A Comprehensive Re- source Guide, Shelley Case. “Besides the obvious sources of gluten,gluten- containingingredientsareusedinalot ofotherfoods.Astudyfoundthat,even in people who have been on a gluten- free diet for more than five years, 50 percent of the sample group were still havingproblemsoftenorveryoften.” Celiac disease can also have sig- nificant social implications for those affected. Any sort of event, party or outing involving meals or food can be filled with stress, be- cause controlling gluten-free op- tions becomes extremely difficult. Fear or avoidance of these situations can add a whole other layer of diffi- culty associated with the disease. Gluten-free certification program The GFCP is helping consumers make informeddecisionsaboutthefoodsthat theybuy.IfconsumersseetheblueCan- adian Celiac Association (CCA) or the green National Foundation for Celiac Awareness (NFCA) certification trade- mark on a food label,theycan feel con- fidentknowingthatitissafeforthema- jority of those who are medically diag- nosedandrequireagluten-freediet. “The certification trademarks were introduced because people were buy- ing products that had gluten-free claims on the label,but were still get- ting ill after eating them,” explains Paul Valder,President of the GFCP.“Al- so,beforethesetrademarks,foodshop- pingwas extremelylaborious as those affected by gluten had to look at the minute details of every food label to ensure therewere no potential hidden sourcesofgluten.” Aswell as empowering consumers to make the right decisions about the foods that they buy, the GFCP guidelines are also having other positive effects. “The program has helped to provide more choice of gluten-free products,” says Valder. “We’re also seeing some indication that it’s driving down the price of gluten-free products.” Improving the production processes of gluten-free products ThefactthattheGFCPcertificationsare granted by an independent third party gives increased reliability and credibil- ity,says Frank Massong,Vice President of Government and Regulatory Affairs at the GFCP.“The GFCP is the only pro- gramthatisendorsedbytheNFCAinthe USA,and the CCA in Canada,” Massong says. “The GFCP requires that all steps inproductionareassessed,fromreceiv- ing, handling and storing ingredients, aswellastrainingemployeesandmon- itoring the processing, packaging and distributionofgluten-freeproducts.” Jennifer North, Vice president of the NFCA, believes that the partner- ships between GFCP,CCA,and NFCAis SAVE $1.25 TO THE CONSUMER: Limit one original coupon per product. May not be combined to any other coupon or promotional offer. It is strictly prohibited to sell; exchange or reproduce this original coupon in any way. This coupon has no cash value. Only original coupon will be accepted. TO THE RETAILER: Weston Bakeries Limited will reimburse the full value of this coupon plus the established handling fee provided you accept it from your customer on purchase of the item specified. Other applications may constitute fraud. Application for reimbursement received after 3 months from the expiry date, as indicated below, will not be accepted. Failure to send in, on request, evidence that sufficient stock was purchased in the previous 45 days to cover the coupons presented will void coupons. Coupons submitted become the property of Weston Bakeries Limited. Reimbursement will be made to authorized retailers only who redeemed coupons. A reduction in any applicable taxes payable is included in the coupon face value. Offer valid in Canada only. For redemption, mail to: REDEMCO INC., C.P. 128, Longueuil, Quebec, J4K 4X8. THIS COUPON EXPIRES: June 30, 2015 ™ Used under license by Weston Bakeries Limited. © 2015. TM Look for us in the fresh bakery section! off the purchase of any All But Gluten™ bakery productoff the purchase of any All But Gluten™ bakery product extremely important. “By partnering withthemandendorsingthestandard createdinCanada,wewereabletopro- vide the level of safetythat consumers want,” North explains.“There are lots of checks and balances built through- outtheprogramtoensurethattheun- biased, third party assessment navi- gates through the entire certification process,whichisbasedoninternation- alfoodsafetystandards.” Consumer trust “While the general regulations have improved,many people are still look- ing for that additional trust that the certification gives,” says Sue New- ell, Operations Manager at the CCA. “When consumers see that certifica- tion mark, they know that the food manufacturer has gone to that extra step of working through their glu- ten-free processes.” GLUTEN-FREE RECIPE Ingredients: 6 slices gluten free white bread 2 cups boneless, skinless, cooked & shredded chicken breasts ¾ cup bbq sauce (divided) ¼ cup red onions (sliced) 1 cup pepper jack cheese (shredded) 2 tbsp fresh green onions (diced) Directions: 1. Remove the crusts from the bread. *Tip: You can toast up the crusts & blend them in the food processor to use as gluten-free breadcrumbs for dishes like Chicken Parmesan or Buffalo Chicken Burgers. 2. Roll the bread flat with rolling pin. 3. Brush ¼ cup of BBQ sauce on the bread. 4. Combine the remaining ½ cup of BBQ sauce with the shredded chicken and place on top of the bread. 5. Place the red onions and pepper jack cheese on top. 6. Place on the grill over medium heat. 7. Grill for 8-10 minutes or until cheese is melted and bubbling. JOE ROSENGARTEN editorial@mediaplanet.com BBQ CHICKEN FLATBREAD
  • 4. NEWS AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST4 · PERSONALHEALTHNEWS.CA I t’s been a little over a hundred years since Nobel Prize winner Élie Metchnikoff,the grandfather of probiotics, first theorized that the consumption of active mi- crobial cultures could have sub- stantial health benefits.Metchni- koffhadobservedthatpeopleinrural populations with diets heavy in bac- teria-rich fermented milk products were unusually healthy and long lived. So confident was Metchnikoff in this theory that,for the rest of his life,fermented milk made up a large part of his diet. Inthecentury since,the sci- ence of pro- b i o t i c s has pro- g r e s s e d dramatic- ally, though the most prom- ising research has largely happened in the last two dec- ades.“Sciencemovesalongatpacewith technology,”explainsDr.RichardFedor- ak,President of the Canadian Digestive Health Foundation (CDHF). “So, while werecognizedahundredyearsagothat gutbacteriawereimportant,wehadno wayofmeasuringthem.” The microbiome Now that the technology to better examine human gut flora exists,the findings are astounding.The average person has trillions of beneficial mi- crobes,from hundreds or even thou- sands of different species, living in their digestive tract.In fact,you have morethantentimesasmanymicrob- ial cells inyour gut thanyou have hu- man cells in your entire body. And these microbes provide vital auto- immune function, being implicated in the prevention and management of conditions as varied as asthma,al- lergies,certain cancers,IBS,and IBD. “We’ve only recently begun to recog- nize that our gut microbiome is an organ,no different from the heart or liver,” says Dr. Fedorak. “It plays an essential role in overall health.” The CDHF refers to these gut mi- crobes as protective superheroes and, in healthy adults, these superheroes have the diversity and balance re- quired to keep us safe against harm- ful pathogens.“The gut is representa- tive of 70 to 80 percent of our immune system,” explains alternative medi- cine expert Bryce Wylde.But in times of stress or illness,particularly when travelling, it is easy for this microbi- ome to become unbalanced, which can result in diarrhea, lowered auto- immune function, and negative im- pacts throughout the entire body.Re- storingthesuperheroesinthesecases can be as easy as taking a supplement or introducing probiotic foods likeyo- gurt into the diet, but choosing the rightproductisessential. Not all yogurts are created equal “In 2003, if you asked someone on the street,or even a dean of medicine at any major university,what a pro- bioticwas,theywould have looked at you like you had two heads,” says Dr. Gregor Reid of the Canadian Centre for Human Microbiome and Probiot- ic Research. “Then,in 2004,Danone launched Activia in Canada and put the word ‘probiotic’ into the vocabu- lary of Canadian households.Shortly thereafter all the other major brands followed with competing probiotic yogurts of their own.” It may seem strange that yogurt has been providing probiotic health benefits for thousands of years and yet none of the yogurt products at the grocery store in 2003 contained any probiotics at all. The reason is that commercial yogurt was being heat treated to prolong shelf life and, before the probiotic revolution of the early 2000s, the fact that this also killed off all the active cultures was seen as a plus. And so, modern pro- bioticyogurts have carefullyreintro- duce the beneficial microbes that an- cient populations had been enjoying for millennia. Showing that some- times you have to take a step back- wards to go forwards. It’s incredible that something as simpleaseatingfunctionalfoodslike probiotic yogurt can have such a pro- found effect on wellness but, a hun- dred years after Metchnikoff,the sci- ence is finally catching up and show- ing that indeed, a healthy gut is the keyto healthybodyand a happylife. Probiotic Yogurt: Thousands of years old, and still a gutsy topic of research D.F. MCCOURT editorial@mediaplanet.com See if it works for you too! Sign up for the Challenge at activia.ca Activia may help reduce the frequency of minor digestive issues like: bloating, gas, discomfort and rumbling when consumed twice* per day for 4 weeks as part of a balanced diet and healthy lifestyle. * 2 x 100 g “We’ve only recently begun to recognize that our gut microbiome is an organ, no different from the heart or liver.” You have more than ten times as many microbial cells in your gut than you have human cells in your entire body. Constantly evolves from birth, to our environment, and what we ingest. The microbiome aids in food digestion to fuel your body The microbiome influences your mood and energy levels Helps you adapt to your surroundings to protect against harmful organisms 10X THE HUMAN MICRO- BIOME There are more than 5,000 species living in the gut FEED YOUR MICROBIOME: Fibres: fruit and root vegetables; Grains: barley, rye, and whole grains; Fermented foods: yogurt and honey. WHAT IS THE MICROBIOME? A hidden organ comprised of 100 trillion+ living organisms (bacteria) SOURCE: CANADIAN DIGESTIVE HEALTH FOUNDATION !When your microbiome becomes un- balanced it can cause inflammation
  • 5. NEWS AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST PERSONALHEALTHNEWS.CA · 5 1.P. Ducrotté, World J Gastroenterol Aug 14, 2012; 18(30): 4012-4018 P ubliceducationonprobiotics has come a long way in the last ten years in Canada,but there remains a substantial knowledge gap.Most people still don’t realize that simply saying “probiotics are good for you” is akin to saying“medicineisgoodforyou.” “There is a big difference between different probiotic strains and their ef- fects,”saysclinicalpharmacistDragana Skokovic-Sunjic of Hamilton Family Health Team. “We are familiar with Lactobacillus acidophilus,for example, but not many understand that L.acid- ophilus is actually an entire family of distinct strains.” There are hundreds of different strains of probiotics across dozens of different species, each with theirown indicationsandlevels ofeffi- cacyforvariousconditions. So how is a consumer to choose? With probiotics being available over the counter in Canada, and regulated in a substantially different way from traditional drugs, a little knowledge can be a dangerous thing.While pro- biotics in general are extremely safe, taking the wrong probiotic for your conditioncouldbeuseless. While taking probiotics proper- ly, ensuring that the helpful micro- organisms can do their best work in your body,is just as important as tak- ing the right probiotics in the first place.“Youshouldalwaysdoyourbest to combine probiotics with prebiot- icsintowhatisknownasasynbiotic,” explains alternative medicine expert Bryce Wylde.Prebiotics,like partially hydrolyzed guar gum, are essential- ly food for the probiotic organisms, which will help them to thrive and developanactivecolonyinyourbody. Unfortunately,it can be difficult for the consumer to know which prod- ucts have strong scientific evidence behind them and which do not. And, since the majority of specific probiotic strains are patented,the fact that clin- icaltrialshaveshowntheeffectiveness ofonestrainintreatinginfectiousdiar- rhea,IBS,orIBDdoesnotautomatically meanthatanyprobioticwilldo.Instead, consumersmusteducatethemselvesto knowwhich products have been scien- tificallyproventohelptreatanillnessor risk unknowinglypurchasing ineffect- ive probiotics — your health care pro- viderisyourbiggestassetinthisregard. Ensuring a healthy microbiome from day one Just as different probiotics serve different purposes and treat dif- ferent conditions in adults, there is a similar diversity in strains and products for pediatric use.And some of the most exciting research on probiotic use focuses on young children, who are still building their own unique microbiome. A major study at Sick Kids Hospi- talinToronto,forexample,hasshown dramatic results in using probiotics to treat colic in babies. Colic affects roughly a quarter of all infants and manifestsasinconsolablecryingwith no apparent cause lasting for more than three hours a day, for days and weeks on end.Though it has been rec- ognized bydoctors (and feared bypar- ents) for centuries,there has been lit- tle success in developing treatments for colic,until recent research began to implicate the microbiome as a fac- tor.In the Sick Kids study,newborns treated with L.reuteri drops saw a 53 percent reduction in minutes spent crying over a three week period,ver- susadecreaseofjust16percentforthe placebogroup. The future of probiotics Forbothadultsandchildren,onething that research is making increasing- ly clear is that the effects of the gut microbiome extend far beyond the gut itself. Doctors are looking into using probiotics to treat conditions as diverse as eczema, high cholesterol, and gingivitis.A recent mouse-based study out of McMaster University has evenshownchangesinbrainfunction basedondisruptioninthegutmicrobi- ome,specifically implicating gut bac- teriaindepressionandanxiety. If Canadian hospitals and univer- sities seem to come up a lot in this discussion, it is no accident. Gail At- tara,CEO of the Gastrointestinal So- cietysaysthat,“Overthepastdecade, Canada has been a world leader in probiotic research and implementa- tion.Researchers in Calgary are even linking gut bacteria to obesity and looking to revolutionize our under- standing of how the gut microbi- ome manages weight.” Gail also rec- ommends to take “advantage of this home-grownexpertisebyconsulting with health professionals or trusted Canadian websites like www.CDHF. ca and www.BadGut.org to find the right probiotic for such conditions as infant colic,IBD,and IBS.” Empower yourself to make in- formed decisions about what pro- biotics can do for you. Your body will thank you. “Canada has been a world leader in probiotic research… Researchers in Calgary are even linking gut bacteria to obesity…” D.F. MCCOURT editorial@mediaplanet.com Bring this chart to your healthcare professional to discuss how probiotics can help address your digestive issues. Probiotics: Do your research DIARRHEA+ CONSTIPATION IBS COLIC Activia® DanActive® Yoptimal® & iÖGO Probio™ Align™ BioGaia® Bio-K +® Culturelle® Florastor® Tuzen® VSL#3® BRANDS YOGURTS SUPPLEMENTS Adult Use Pediatric Use +Various types of Diarrhea - consult health care professional for advice on probiotic for specific need Source: Adopted from the Clinical Guide for Probiotic Supplements Available in Canada, 2015 edition, Adapted at www.AEProbio.ca - author Dragana Skokovic-Sunjic, BScPhm RPH NCMP. ©2015 BHSoftinc All rights reserved - no reproduction allowed To recommend the right probiotic to your patients based on clinical evidence, download the PROBIOTIC Mobile App for FREE Probiotics have incredible health benefits, but taking the wrong ones can be ineffective
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  • 7. INSPIRATION AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST PERSONALHEALTHNEWS.CA · 7 NHL Alumni Theo Fleury talks hockey, perseverance and Crohn’s disease T here is no cure for Crohn’s disease. This, combined with general poor public understand- ing of the disease,can make receiv- ing a Crohn’s diagnosis overwhelm- ing. It is easy to look at the disease and think first and foremost about the things it will prevent you from doing in your life.The truth is that, though Crohn’s disease is a very ser- ious condition, with proper man- agement it need never hold anyone back from anything.Just ask retired NHL superstarTheo Fleury. Overcoming obstacles to success Fleury was diagnosed with Crohn’s disease in 1995, at age 27, after six seasons with the Calgary Flames. Rather than letting the disease end his NHL career, Fleury went on to become the captain of the Flames and to win a gold med- al playing for Team Canada at the 2002 Winter Olympics in Salt Lake City.“I never really thought of it as a disease,” Fleury says. “I just had this attitude where, like anything else in my life, it was just another obstacle I had to overcome.” Outside of the world of hockey, Theo’s accomplishments are just as remarkable. His philanthropic work includes helping to raise funds for Crohn’s and Colitis Canada in Cal- gary.“The reason I got involved with the Foundation in Calgary,” Theo says, “is that they have a research lab at the University of Calgary and every single dollar we raised went directly to research. That’s a rarity when it comes to raising funds.They do as cutting edge of research here in Calgaryas anywhere in theworld.” He has also recently followed up a bestselling autobiography ‘Play- ing with Fire’ with a new book en- titled ‘Conversations with a Rattle- snake.’ Known as an unstoppable ball of lightning on the ice, he has proven to be just as indomitable with skates off. Finding the right treatment for you Crohn’s disease is a complex gastro- intestinal disorder that manifests Increasing rates of IBD IfwelookatUConitsown,over125,000 Canadians live with this condition. This number is on the rise with 4,500 newcasesdiagnosedeachyear. A leader in Canadian, and indeed international, IBD research is Dr. Remo Panaccione, Professor in the Department of Medicine at the Uni- versity of Calgary and Director of the IBD Clinic. “While the onset of UC is generally between 15-45 years, it affects people of all ages. There is such a large unmet medical need to help Canadians with this disease which is why it makes sense that Canada is the leader in world-class research for IBD.” The University of Calgary IBD Clinic and Clinical Trials Unit is ranked among the top five in the world. In the last three years A s Canadians we are de- fined by many things: cultures, languages and our national sport to name a few. If we wanted to go so far as to name a “national disease,” inflammatory bowel disease (IBD) would be a strong contender. It’s not something that should make us swell with pride as with an Olympic gold, but Canada unfortu- nately is a world leader in IBD,with one of the highest prevalence rates in the world. IBD results in the in- testines becoming inflamed and ulcerated, and is caused by an ab- normal immune system response. Crohn’s disease (CD) and ulcerative colitis (UC) are two separate forms of IBD.The exact cause is unknown and there is no known cure. With over 125,000 Canadians living with ulcerative colitis, leading expert,Dr.Remo Panaccione,addresses research in Canada and the evolution of treatments in this field. Tacklingtheburden ofulcerativecolitis editorial@mediaplanet.com they have tested three new agents which have been approved or are on the cusp of being approved for the treatment of IBD. The goal is to continue to develop therapies that will improve patients’ qual- ity of life, and allow patients ex- panded choices. Improving access to personalized treatment “We have come a long way in the past 10 or 15 years in our under- standing of UC and having addi- tional treatments available has made a large positive impact on the lives of patients and their families,” said Dr.Panaccione.“One of the ma- jor objectives of research now is to find treatments that are precise in their action, not only for the dis- ease, but also for the patient.We’re heading in the direction we want to be which is having the right ther- apy available for the right patient, given at the right time and in the right manner. IBD is a difficult disease to treat, but we are slowly getting there with more effective and more targeted treatment. The physician community is looking forward to novel agents being avail- able in the near future that will fur- ther help treat patients suffering from IBD.” Dr. Panaccione is encouraged by the significant progress that has been made in IBD in recent years and while there is more work to do, he is very optimistic that good progress will be made. D.F. MCCOURT editorial@mediaplanet.com IBD FACTS DR. REMO PANACCIONE Highlights the strides in ulcerative colitis research being made in Canada, providing patients with more options than ever before. “We have come a long way in the past 10 or 15 years in our understanding of UC and having additional treatments available has made a large positive impact on the lives of patients and their families.” Theo Fleury NHL ALUMNI, AUTHOR OF “PLAYING WITH FIRE” AND “CONVERSATIONS WITH A RATTLESNAKE” in many ways, including severe ab- dominal pains, diarrhea, as well as affecting organs outside the gut,ul- cers, rashes, and depression. It has its challenges, Fleury acknowledg- es,but it’s all about finding the right treatment regimen for you to man- age the disease. While most Crohn’s disease suf- ferers require lifelong medical ther- apy,Theo is part of the 20 percent of patients who have a very mild ver- sion of the disease that can be man- aged conservatively. It’s well known that there is a cor- relation between stress and Crohn’s disease flare-ups.That’s why,Theo’s two biggest pieces of advice for those newly diagnosed with Crohn’s disease are to keep stress levels down and to not get frustrated if progress is slow. “You have to be patient,” Fleury says, “because there is a trial and error process until you find what works for you and your body.” “You have to be patient…there is a trial and error process until you find what works for you and your body.” SOURCE: CROHN’S AND COLITIS CANADA Canada has among the HIGHEST REPORTED RATES of IBD in the world IBD is a LIFE-LONG, chronic disease THE TWO MAIN DISEASES OF IBD CROHN’S DISEASE ULCERATIVE COLITIS CD UC abdominal pain and cramps, diarrhea, rectal bleeding, diminished appetite and weight loss, fever, anemia and fatigue During a flare-up, 44% OF SUFFERERS describe their pain as agonizing and debilitating or steady pain that lasts for hours 39% WHO HAD SURGERY required an ostomy (meaning they must excrete waste into a bag through a hole in their stomach) have had an accident in public because they could not get to the bathroom in time 44% SYMPTOMS INCLUDE
  • 8. INSIGHT AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST8 · PERSONALHEALTHNEWS.CA A growing problem Since 1995,the number of new cases of Crohn’s disease in Canadian chil- dren has almost doubled. Approxi- mately 20 to 30 percent of patients with Crohn’s disease display symp- toms before the age of 20. In fact, Canada has one of the highest rates of pediatric Crohn’s in the world. As well as experiencing the typ- ical gastrointestinal symptoms of Crohn’s, children and teens affect- ed often experience growth fail- ure, malnutrition, and pubertal de- lay.For a child who just wants to go to school, play with their buddies, and be “normal” Crohn’s can create some real problems. “Crohn’s disease can have a pro- found effect on a child’s life,” says Dr. BobIssenman,ProfessorofPediatrics at McMaster University and Chief of Pediatric Gastroenterology and Nu- trition at McMaster Children’s Hos- pital. “During the diagnostic phase, there are many doctors appoint- mentsandproceduresthatcanresult in missed school and missed social and extra curricular activities.” Pediatric Crohn’s patients can also miss large chunks of school after the diagnostic phase,when they have to attend doctors’ appointments, have further tests,or make visits to a clinic forinfusiontreatment. Robbie’s Rainbow After numerous visits to the doctor, andaseriouscollapseathome,Robbie Murray was diagnosed with Crohn’s disease.“That was when I crumbled,” his mother,Kate,says.“Finally,some- body was realizing how sick my son was–butwestillhadalongwaytogo.” Robbie was tried on a few treat- ments, but nothing was working. After a while he was given a bio- logic therapy. It worked, and after a few treatments he began to show signs of remission. “It was miracu- lous,” says Kate. “The boy that we once knew came back to us, it was like he was waking up.” WhenRobbieandKateencountered a child whose family couldn’t afford the adequate treatment, they knew they had to do something. They sat down as a family and had a conversa- tionthatledtothecreationofRobbie’s Rainbow,a charitythat gives children access to expensive drug treatments not covered by private or provincial health plans and provides families withfactualandreliableinformation. Over the last five years, Robbie’s Rainbow has raised over $300,000, which has helped over 127 children re- ceive critical treatments and care.The charity has also teamed up with the CanadianDigestiveHealthFoundation to create resource guides to provide parentsandteacherswithalloftherel- evant information about Crohn’s.“The ‘Blackboards and Bathrooms’ guide educates teachers and provides them withsometipsonhowtocreateaposi- tive environment for children with Crohn’sdisease,”Katesays. Another helpful resource is ‘You,Me and IBD’,an educational magazine for children,teensandparentsthatshares inspirational stories, educational in- formationandcelebratesinspirational youthwithinthecommunity. Treatments offer hope for pediatric Crohn’s There are some effective treatments currently available to treat Crohn’s disease, and a child or teen affected can achieve a good state of health as theytransitionintoadultlife. Treatments can be nutritional or medical and may include an anti- inflammatory pill; steroids, which are effective for short-term con- trol of a flare-up and are used to in- duce remission but not to maintain remission as they can often inhib- it growth; immunosuppressants; or biologics, which are usually pre- scribed after all other drugs have been tried and have not been suc- cessful,or the disease is very severe. “The biologic treatments are just so effective,theyhelpkidsgetbacktoa normal quality life,” says Dr.Issen- man.“It has an enormous impact on everydomainofachild’slifewhenthe diseaseisfullytreated.” Biologic treatments also reduce the needforhospitalizationandsurgeryin childrenaffectedbyCrohn’sdisease. Don’t let Crohn’s disease hold you back Clinton Shard was 12 when he was diagnosed with Crohn’s disease. For a youngster who was into all kinds of sports and outdoor activities, the ill- ness had a devastating effect.His low- est point came over Christmas and New Year’s in 2007,when he was hos- pitalizedfortwomonths. In March 2009, Clinton was pre- scribed a biologic medication and things started to look up: he was feeling fit and healthy again. He enrolled in his school’s Outdoor Leadership program, and when he heard that fellow Crohn’s patient Rob Hill was planning to climb Mt. Kilimanjaro to raise funds and awareness for the disease, Clinton knew he had to be involved. “It was an arduous seven day trek up the mountain, but my strug- gle with Crohn’s disease definite- ly prepared me mentally,” Clinton, now 22,says.“Reaching the summit was such an emotional experience. It was at that point that I realized I wasn’t just doing this for other people, it was also to show myself how far I’d come.” After the Kilimanjaro expedition, ClintontrekkedwithRobHilltoEver- est base camp,and he continues to do whatever he can to raise awareness and funds for Crohn’s disease.“Most importantly, though, people need to know that there’s life after being diagnosedwith Crohn’s disease.” “The biologic treatments are just so effective, they help kids get back to a normal quality life.” JOE ROSENGARTEN editorial@mediaplanet.com ADDRESSING THE TOUGHEST CHALLENGES IN GASTROENTEROLOGY TAKES ALL OF US. It takes commitment and a collaborative approach to pursue possibilities. That’s why AbbVie partners with peers, academics, clinical experts and others to take on the most complex health challenges. Uniting the best of pharma with the boldness of biotech, together we’re going beyond conventional thinking to innovate end-to-end approaches that make a real difference. Starting with science, we arrive at solutions that help millions of patients around the world live better. Learn more at abbvie.ca PEOPLE. PASSION. POSSIBILITIES. Biologicmedicationshavebecomeagame-changer forCanadianyouthaffectedbyCrohn’sdisease ROBBIE’S RAINBOW A charity dedicated to improving the lives of children living with IBD. PHOTO: ROBBIE’S RAINBOW