I often come across articles and people that use brand and branding interchangeably. Usually, it's in reference to a logo, a specific product, or even a name. But there is a difference between the both, and each requires distinct approaches to its development. I won't go deep here but I put together a little something to explain the difference between brand and branding.

7. THIS
ISN'T
APAID
PROMOTION
FOR
COCA-COLA.
(BRANDING)
BUT
SINCE
IT'S
APOPULAR
PRODUCT
IREALLY
ENJOY,
IT'S
THE
FIRST
EXAMPLE
THAT
CAME
TO
MIND.
(BRAND)