Carla Taruc Porticos has over 16 years of experience in market and UX research. She has expertise conducting a wide variety of qualitative and quantitative research projects across multiple industries in Asia and the Philippines. Her background includes roles as a Research Director and experience using various research methodologies and tools. She has an educational background that includes an MBA, certificates in data science, UX research and design, and marketing strategy.

2. Research Lead | Managing Director
Influx User Research Philippines, Inc
Carla Taruc Porticos
Adept in various research
methodologies
Uses a variety of traditional
and digital research
methodologies
Regional and local
market expertise
Market research experience in Asia
Pacific and the Philippines;
Conducted market research studies
for global, regional, and local clients
16 years market & UX
research experience
Former Research Director, InsightAsia
Research group; UX & Usability testing
experience; Uses a variety of UX & research
methodologies and tools
Wide variety of projects
conducted
Project experience includes UAI, brand
imagery & positioning, NPD including need
states studies, concept development, pack
test, and communication evaluation of dairy
products, consumer beverages, health care,
skin care, personal care, household care,
F&B, UX, usability testing, technology, and
media among others using a range of
qualitative techniques, including
ethnography & immersion
Education & Training
• MBA, Ateneo-Regis Program (Ongoing);
• IBM Data Science Professional
Certificate;
• Certificate in UX Research & Design,
University of MichiganX;
• Marketing Strategy Certificate, Cornell
University;
• Market Research Certificate, University of
Georgia;
• BA & MA Communication Arts, University
of the Philippines Los Banos;

3. Influx User Research Philippines, Inc
A UX|CX Research Company

4. Educational Background

5. Doing Beyond Executing Surveys
Helping clients find the best version of TV ads

6. Or finding the clearest execution for this Nestle nutrition facts labeling

7. Helping UX designers to design the interface
So they are easy for you to navigate!

8. You can find more about me in my Linked profile…

9. Or my Instagram account @thisgirlontheroad
Where you’ll get to know more about my love for cars, big bikes, biking, golf, and paragliding