Walt Disney, by either accident or design, taught all of us how to create the ultimate model for content marketing. Mickey Mouse was the foundation, from Walt's early experiences he developed the original models for branded content, using media to market and the ultimate consumer marketing experience: Disneyland. - At the very start you enter an experience, are engaged in a story world. The customer service staff, ready to help you are cast members. You are immersed in a full blown consumer experience and at the height of emotion, spit out the other end at a store that is selling you merchandise connected with that experience. - How do you do that for your brand? It is easier than you think!
Experience our extremely popular slideshare on how to create effective marketing stories: http://www.slideshare.net/CarlHartman/20-story-essentialsummary
See our slideshare on how to write an effective value proposition here - http://www.slideshare.net/CarlHartman/5-keys-to-an-amazing-value-proposition