This is how Sarum PR works with clients to agree their voice and what they should be saying - The Communications Waterfall. Only then can we decide which tools to use to communicate it properly! Simples

1. Integrated PR and Marketing Communications
The Waterfall Approach
Market/Industry
e.g. Life Sciences, Public Sector,
Financial Services
Key Themes
(Industry)
As defined by analysts, regulators,
publishers, conference organisers,
trade bodies etc
e.g. Big Data, Compliance drivers or deadlines,
Open Source, Agility, Outsourcing
Create YOUR
voice/response
Your voice to the key themes - a
consistent voice expressed across
all comms channels
Identify Subject Matter Experts
Communication
Communicate to your audiences to
start and be part of conversations
and raise profile and awareness
Press | Analysts | Investors | Influencers Customers
Partners | Prospects | Staff | Competitors
Identify and
Create content
assets
Tactical PR and
Marketing Channels
Media Releases | Articles | Shows
Speaker Subs | Customer Stories | Surveys
Research | White Papers | Blog | Twitter/
Facebook/LinkedIn | Website | YouTube
Webinars | Awards
Content Asset
The Content Hub
Identifying and Gaining Real Value
from Content Assets
Tweets
Blog Posts
LinkedIn
Podcast(s)
Q&A
Blog Post
Press
Release
Email
Campaign
Banner Ads
Video
CONSULTANCY SERVICES