Download our free infographic to see a quick review of the differences between a Referral Program and a Reseller Program.

1. REFERRAL
RESELLER
Referral partners aren’t trying to
sell your product directly in the
market and can include your
existing clients.
Resellers are like an extension of
your sales team, but separate from
your business. Usually resellers sell
a variety of products for a variety
of companies.
Referral partners rely on
understanding the value prop,
ideal user, and features of your
products. Their main objective is
to make sure that their referral is
a good fit for your business - no
technical product training
required.
Referral partners use their
network to make a trusted and
highly valued introduction.
YOU have full ownership of this
potential clients experience: brand
messaging, selling, and post
customer engagement.
Resellers use their network to
resell your products.
THEY own the relationship and
experience with the clients they
sell to, you just provide the product
and brand assets to support the
sale.
Resellers receive in-depth product
training, certifications, and product
pricing. Anytime you launch a new
product or update an existing
product they require in-depth
training (so they can better sell).
V E R S U S
COMPARING THE TWO DIFFERENT CHANNELS
PINSKY & ASSOCIATES
DOCUMENTATION