Discover how leading insurers including New York Life are scaling data capture and automated digitization capabilities across their businesses to unlock key insights from customer data generated by complex paper forms. Learn how insurance organizations are leading the charge to improve data quality, reduce costs and expedite turnaround times while unlocking the power of big data.

1. Unlocking the Data from Paper Forms
Insurance Organizations Need Access to Good Data
Before They Can Benefit from BIG Data

2. Introductions By Host and Moderator – Ron Clark
Ron is editor and publisher of the award-winning Resource magazine,
the official publication of LOMA, the international association for life insurers
and related financial services companies. The magazine is distributed to over
14,000 insurance officials at LOMA member companies. Resource covers
management and operations of the industry, including technology,
service, financial, human resources and company strategy.
Presentation
• Paper Vs. Paperless: A False Dichotomy
• Data as a Service
• Product Demo
• How Captricity Works
• Customer Stories
Q&A
Agenda

3. Guest Speaker
Brian Cox
Head of Insurance Partnerships, Captricity
Brian Cox currently serves as Director of Industry Sales at Captricity
and is responsible for the success of Captricity's partners in the
insurance and financial services sectors. Prior to Captricity, Brian
spent seven years at IBM working with insurance and financial
services companies in the New York area representing IBM's
information management solutions. Brian’s career has led to an
intimate understanding of business-critical processes and the
technology solutions that many of the top insurance companies
leverage to increase operational efficiencies and enhance their
overall customer experience.

5. Paper v. Paperless is a False Dichotomy
• Paper is still often the
best tool for the job
• Critical workflows
require non-disruptive
onramps

6. We Serve Those That Serve Everyone
Government Healthcare Captricity.orgInsurance

7. Multi-Channel Capture Digital Transformation Actionable Data
Data-as-a-Service

8. Secure by Design

9. Why is Captricity Different? People + Machines.

10. Product Demo

11. What we are NOT…
o NOT an “OCR” engine
• Captricity’s 99.9% accuracy and self-serve tools
can be deployed anytime, anywhere
o NOT an outsourced operation
• Enables employees to focus on mission and increased profits,
not menial data entry
o NOT another big on-premise investment
• Cloud service: faster time-to-value and higher ROI
• Scalable, on-demand cloud platform provides flexibility to meet your needs

12. Customer Stories

13. Improved Underwriting – Risk Management
(2 top-10 U.S. life insurers)
Challenges
• Need for better mortality models
• Necessary data resides only in
document images
• Alternatives require expensive
consultants
• Advanced analytics teams lacked data
access
Solution
• Cloud-native platform auto-scales to
handle large volumes of legacy
documents
• Extracted data from multitude of
historical templates
• Cost savings of $1M+ within first 12-
mo.
• Enabled big-data analytics

14. Automation of Business Reply Card Processing
Challenges
• 100’s of BRC templates and versions
• Poor data quality (~90%)
• Slow turnaround times (days)
• Manual process was expensive
and difficult to scale
Solution
• Self-serve setup tools
• Improved accuracy to 99%+
• Improved turnaround time to hours
• 50%+ cost savings
• Directly integrated into legacy
backend DB

15. Application Forms Death CertificatesPayment Authorizations
Iterative Approach: One Workflow at a Time

16. Automating Medical Claim + Service Forms Processing
(Top 5 P&C insurer)
Challenges
• Volume outpacing throughput capacity
• Errors in manual process causing
rework
• Slow turnaround = poor customer
experience
• Analytics team lacked access to
critical customer data
Solution
• Cloud-native SaaS model scales with
business need
• Replace manual outsourced
operations
• Reduced turnaround time in half
• Unlocked actionable data for fraud
detection

17. Higher
Data Quality
99%+ accuracy for
handwritten and/or
typed forms
Better
Value
50% less
expensive than
existing solutions
Improved
Productivity
Reallocate resources
for higher-value
activities
Faster
Time-to-Value
Scalable SaaS model,
self-serve setup, improved
customer response times
Why Captricity?

18. Questions?
1.415.237.FORM | @captricity | captricity.com/resources | captricity.org
To schedule a demo, please contact us
via Captricity.com or email: brianc@captricity.com