Market Update For Enterprise


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Market Update For Enterprise

  1. 1. What’s Next for Wi-Fi in the Enterprise: Voice, 802.11n and Beyond Frank D. Hanzlik Managing Director Wi-Fi CERTIFIED ™ m ake s it Wi-Fi.
  2. 2. Wireless is the way to go! Wireless broadband is the way to go!! Wi-Fi can play a major role in addressing the opportunity…now 2
  3. 3. Wi-Fi: An essential technology – at work and at play • People love Wi-Fi: – 80% say its more essential than even their home phone or their iPod – 81% would rather see their favorite team lose the big game than give up Wi-Fi for a week – More essential than coffee: 9 out of 10 Americans would rather do without their daily Starbucks than their Wi-Fi All statistics from Wi-Fi Alliance/Kelton Research, July and October 2006 3
  4. 4. Agenda • Wi-Fi Alliance introduction and industry overview • Voice and convergence programs • 802.11n and the Enterprise • Security update • Certification trends • Roadmap 4
  5. 5. Wi-Fi Alliance: Industry Growth through Worldwide Product Certification Interoperability everywhere At work… at home … One worldwide standard … and at play! on the go … 5
  6. 6. Wi-Fi Alliance Overview • Non-profit international association of more than 300 member companies and growing (; 11 independent authorized test labs in 7 countries • Industry/thought leader and worldwide certification body for WLAN technology • Driving collaboration within the ecosystem: manufacturers, standard bodies, regulators, service providers, and carriers • Wi-Fi CERTIFIED brings interoperability and better user experience to WLAN technology; more than 3,300 products certified to date 6
  7. 7. Wi-Fi Alliance Members Worldwide Broad member representation across the ecosystem Full list of member companies at 7
  8. 8. Wi-Fi CERTIFIED™: Role in the Value Chain Device Manufacturers: Resellers: Enterprise Users: • Key requirement for •Fewer returns and • Confidence in interoperability • Scalable, flexible multi-vendor deployments selling to worldwide support calls • WPA2 Security with 5 EAP types • Higher user markets • External quality • Standards-based QoS and power satisfaction assurance step savings with WMM™ 8
  9. 9. Wi-Fi Industry tracking to ship more than half a billion units in 2010 In-Stat: Worldwide Client Chipset Shipments • The Wi-Fi Industry shipped 700 200M chipsets in 2006 (In- Stat) 600 • 500M+ cumulative shipments to date (ABI 500 Research) 400 • Handsets and consumer electronics key growth 300 drivers 200 • 802.11n on the horizon 100 0 2005 2006 2007 2008 2009 2010 Embedded in Mobile PCs Convergence Portable CE Devices Digital Home Pure VoWi-Fi Handsets External Clients Home/SOHO Wireless Routers, Gatew ays, APs Enterprise APs 9
  10. 10. Cool new products keep Wi-Fi in the spotlight Nikon Coolpix Nintendo Wii Microsoft Zune Sony mylo Apple TV Sony PS3 10
  11. 11. A wide array of exciting new converged devices are becoming available 11
  12. 12. Wi-Fi certification a key enabler as worldwide Wi-Fi handset market takes off • Wi-Fi handset certifications are Dual Mode Single Mode nearing the 100 mark and on track 60 8 to grow for 2007 50 40 • More than 325M converged and 30 15M single-mode Wi-Fi handsets 52 1 expected to ship in 2011* 20 1 17 10 • Convergence deployments 7 6 0 underway in 7 countries worldwide 2004 2005 2006 2007 “We expect that dual mode cellular Wi-Fi phones are going to become widely available. Much the same as today most cell phones come with a camera, in the future we believe most cell phones will be Wi-Fi enabled.” - Keith Nissen, In-Stat Principal Analyst, Business and Residential Networks *ABI Research 12
  13. 13. A vision for convergence: the “Internet Everywhere” experience on mobile devices Leveraging licensed & unlicensed spectrum together to deliver the best customer experience Mobile HD Video Mobile Gaming Unlicensed spectrum Mobile Music Streaming Taking SD video and E-Mail Sharing and Photos Web Wi-Fi: 54 Mbps - 300+ Mbps (802.11n) Surfing spectrum Licensed Voice 3G – 3.5G: <1 Mbps – 70 Mbps (EV-DO Rev 2) 13
  14. 14. The pieces are coming together to make Wi-Fi ubiquitous in handsets Carrier deployments Worldwide Compelling spectrum devices availability Growing hotspot Handoff and and municipal roaming Wi-Fi footprint User enthusiasm 14
  15. 15. Hotspots, municipal deployments, and “Commuter-Fi” increasing Wi-Fi ROI outside of the enterprise • 350 municipal deployments underway in 29 countries worldwide (Tropos Networks) • 140,000+ Hot Spots worldwide (JiWire) • Commuter-Fi trials in Melbourne, SF Bay Area, Spain, and Santa Fe • 82% of US hotels offer Wi-Fi (American Hotel & Lodging Assn.) Wi-Fi’s ubiquity means greater ROI and productivity; VPN, managed networks, and up-to- date hardware enables robust enterprise level security Melbourne 15
  16. 16. 2007 Outlook: Wi-Fi in the Enterprise Opportunities and Challenges • Not just for laptops anymore: Increasing adoption of Wi-Fi-enabled handhelds, phones, etc. – Improves mobility and productivity – Makes deployment more complex • Voice as “killer app”: – Cost savings very compelling – Mobile convergence will further enable the market • Intelligent switches and robust site survey/network management solutions becoming more widespread – Readying the enterprise for next-generation Wi-Fi applications • Balancing upsides of single-vendor deployments vs. getting locked in to a proprietary solution without broad interoperability • On the horizon: 802.11n, mesh, and video 16
  17. 17. Voice over Wi-Fi, Convergence, and 802.11n What’s Ahead for 2007 and Beyond Wi-Fi CERTIFIED ™ m ake s it Wi-Fi.
  18. 18. Beyond the hospital and factory floor: Voice over Wi-Fi becoming mainstream in ‘07 • Increasing need for / VoWi-Fi Handset ASP, US Dollars expectation of worker mobility (Frost & Sullivan, 2005) and accessibility $600 • Talk times going up due to $500 improvements in chipset power consumption $400 • WPA2 security and WMM $300 Quality of Service available $200 • Prices coming down with $100 increased competition, entry $0 by Asian manufacturers, and 2003 2004 2005 2006 2007 2008 2009 2010 pressure from converged phones 18
  19. 19. Deploying Voice over Wi-Fi: Key technical considerations to maximize ROI Issue Recommendations/Considerations Coverage and Pervasive coverage – lobbies, stairwells, balconies, etc. range Denser AP configuration (~30002 feet) Site survey to look for “noise” and plan capacity Quality of Require WMM™ certification for packet prioritization Service Limit concurrent users to <7 per AP Partition voice traffic to 802.11a 5 GHz band only Security Require WPA2™ security with EAP support Partition voice users to separate virtual LAN Power Mgt. Require WMM™ Power Save certification for all clients and APs Interoperability Even with single-vendor AP configuration, multitude of clients, so require interoperability verification 19
  20. 20. Wi-Fi CERTIFIED and Voice applications • In place now … – Certification of handsets for core interoperability and security – WMM QoS and WMM Power Save to prioritize traffic and conserve power • Voice over Wi-Fi Enterprise Program: early 2008 – Performance testing of voice-related characteristics in client devices and access points • Prioritization, mobility/roaming, call capacity, voice quality, etc. – Protocol adherence testing to ensure interoperability • Power saving, security, resource measurement, etc. – Includes radio resource management and fast roaming 20
  21. 21. Testing converged Wi-Fi / Mobile phones: RF Performance and interoperability • ~85+ converged phones have been Wi-Fi CERTIFIED for core 802.11 a/b/g interoperability and WPA™ security – Further revisions to this program ahead in 2007 • WFA and CTIA jointly released a test plan in 2006 for RF performance mapping – Comprehensive set of measurements to carriers evaluating converged handsets • Other challenges currently under exploration: – Handoff between Wi-Fi and non-Wi-Fi networks – Power consumption mapping – Bluetooth coexistence 21
  22. 22. 802.11n: Next-generation Wi-Fi • 802.11n will bring up to 6x throughput and improved range for Wi-Fi networks, along with next-generation Quality of Service features • WFA plans to introduce a certification program for pre-standard IEEE 802.11n products in the first half of 2007 to help ensure interoperability for a baseline set of features in the short term • The Wi-Fi Alliance plans to certify products based on the final IEEE 802.11n standard when it is ratified, supporting what we expect to be a larger set of features and a fully reviewed and interoperable standards-based solution 22
  23. 23. 802.11n: Coming soon to an enterprise near you • 802.11n benefits the Enterprise with higher data rates and the ability to support more concurrent users • Next-generation Quality of Service for Voice and video applications • Better whole-building coverage • Combined with mesh network architectures, these will be the most cost-effective, self-healing Wi-Fi networks available • Backward compatibility with 802.11a/b/g gear • Wi-Fi CERTIFIED products compliant with full 802.11n standard expected mid-2008 23
  24. 24. Security Update Wi-Fi CERTIFIED ™ m ake s it Wi-Fi.
  25. 25. Wi-Fi Security Update • WPA2 has been mandatory since March ’06 – Government-grade security • Security Marketing TG recently re-formed to: – Develop IEEE 802.11 TGw (Protected Management Frame) MRD and launch plan • IEEE 802.11w Amendment provides protection for action and other types of management frames – Review market requirements for EAP test bed methods, propose updates if needed Always specify Wi-Fi CERTIFIED in your RFPs to ensure you get the best-available government-grade security in your Wi- Fi deployments 25
  26. 26. Introducing Wi-Fi Protected Setup™: A new solution easing security setup in home networks • Wi-Fi Protected Setup is an industry-wide optional certification program provided by the Wi-Fi Alliance • Wi-Fi Protected Setup helps ease the process of setting up and protecting a home or small office Wi-Fi network. – By pushing a button or typing a short PIN, consumers can connect computer equipment and home entertainment gear to a Wi-Fi network and enable security protections more simply than ever. Wi-Fi Protected Setup means more remote workers will have their home networks secured 26
  27. 27. How Wi-Fi Protected Setup works • When a consumer brings home a new Wi-Fi CERTIFIED Wi-Fi Protected Setup device and turns it on, the network detects its presence automatically • The user is prompted to either enter a PIN or push the button • The network name and encryption information are securely transferred to the device • A variety of devices can support Wi-Fi Protected Setup, from PCs and routers to cameras and phones • New client devices can easily join an existing Wi-Fi Protected Setup network 27
  28. 28. Summary Wi-Fi CERTIFIED ™ m ake s it Wi-Fi.
  29. 29. Summary • Wi-Fi is everywhere, in the enterprise, on the road and at home – Ubiquity drives greater productivity gains and ROI • 802.11n will make it easier to deploy data and voice more cost effectively, across multiple freq bands • Mesh and video are important developments to watch • Wi-Fi Protected Setup means more home networks will be secured • Wi-Fi CERTIFIED brings interoperability and standards- based security and Quality of Service – insist on it in your RFPs 29
  30. 30. Wi-Fi is everywhere! 30
  31. 31. Thank you! • Visit for white papers, listing of Wi-Fi CERTIFIED products, and more information • New Adopter Membership is suitable for ecosystem players who want insight to the industry • Wi-Fi Alliance contact: – – +1 512-305-0790 Wi-Fi CERTIFIED makes it Wi-Fi! 31