Banks already helps us buy our homes. To deepen the customer experience they could provide a platform that helps us manage our homes too. This would be mutually beneficial.

1. Why don’t banks help
manage our homes?
THINKING BIG

2. Just imagine…

3. 60% of Americans buy furniture
too big for their new home.
Having access to a secure
place online to store all
your home documents in
one place.

4. A place that suggests how
you can run your home
more efficiently.

5. A place where you can get
home improvement
inspiration based on your
tastes…

6. …budget, previous
behaviour and housing
spec.

7. And can provide you with
an estimate of how much
it’s going to cost.

8. Plus an estimate to know if
it’s worth the investment.

9. 60% of Americans buy furniture
too big for their new home.
A place where you can find
trusted reliable tradesmen
in your area.

10. A place where you can
regularly be updated on
the rise (or fall) in value
of your home.

11. A place where you can
access your home’s floor
plans…

12. 60% of Americans buy furniture
too big for their new home.
…meaning you never have
to worry about buying
furniture that doesn’t fit
ever again.

13. “Just imagine if someone
we trust with our money
and data could sort this
stuff out for us.”

14. What
about
a bank!

15. They help us buy our
homes. So, surely they
can help us manage them
too?

16. Plus with all the cross
sells and third party deals
they could strike, they’ll
make big bucks.

17. And we won’t mind ’cos
the service is so ‘OMG
amazing!’

18. Okay, please save your
time and stop reading if
you don’t want more
insights like this (but with
all the boring stuff like
proper research included).
On the other hand…

19. Find out how to market to homebuyers
Meeting the expectations of first time homebuyers today can be challenging. That’s why
we’ve created great value documentation to help you develop a marketing strategy that
will earn their gratitude, trust and loyalty. You can find out more us and our our reports,
here: http://www.personafied.co.uk/first-time-homebuyer-review/
This 100+ page report examines
12 direct/indirect rivals and
informs you what content the best
in the business are providing and
identifies the key gaps.
This document provides you with
25 insight-led recommendations to
help you justify and ramp up your
experience design and content
marketing efforts.
This 1 pager is the synthesis of all
content and experience design
thinking and can act as your North
Star driving all experience design
initiatives in this space.

20. That’s it, folks!
Thank you and
goodbye.