This document profiles an audience persona named "SociallyConscious Stephanie" for the brand "The Brand Called YOU!". Stephanie is a college student interested in social justice issues and her faith. She wants to find a website that discusses these topics from a Christian perspective. The profile provides details on Stephanie's demographics, goals, challenges, and how the brand can help by creating an online community centered around social justice and faith issues.

1. Audience persona profile
By Camila Rodriguez-Durbin

2. Brand
Brand name: Camila M. Rodriguez (The Brand Called
YOU!)
Description: I am a student blogger interested in
starting conversations around social justice, faith, and
culture.
Potential Buyer Personas:One of my buyer personas
could be a college student who is religious and is
interested in issues of social justice. I would name this
persona ‘SociallyConcerned Stephanie.’

3. Buyer Persona
Name: ‘SociallyConscious Stephanie’
Job title: My buyer persona is a college student at the University of Florida.They
could major in anything from journalism to engineering to public health.This
person is probably interested in having a career in which they can help others.
They might want to be advocates, doctors, reporters, etc.
Hobbies:This person likes to read and watch a lot of television. She enjoys using
social media and likes to stay up on the news. Moreover, she enjoys shows like
The Daily Show and LastWeekTonight.
Demographics:
Age: Ranges from 18-25
Gender: In this case, my buyer is female.
Salary: Since my buyer is a college student, she either only has a part time job or
she does not work at all.This would mean that she has a very low salary.
Location: I would say that this girl lives in Gainesville, FL.
Identifiers:
My buyer is thoughtful, but outspoken. She is worried about what’s happening
around the world. She believes in helping those who can’t help themselves.

4. Buyer Persona cont.
Identifiers continued: She is very active on social media and because of this, is
always checking her phone for updates. Moreover, she spends a lot of her time
studying, volunteering at different non-profit organizations, and going to her
church.
Goals: Her goals are to find a good job after college with an organization that she
feels passionate about. She would like to travel the world. Eventually, she’d like to
open up her own non-profit that helps people who are impoverished.
Challenges: Her biggest challenge is her finances. She is a full time student, so she
has a hard time finding a job that will accommodate her schedule. In addition, she
has to worry about finding a job after she finishes college because she’ll most likely
have student loans to pay off. In addition, she has a difficult time finding a website
that informs her on the social justice issues that interest her, but also talks about
faith. She needs to find a site that talks about issues of justice, but through the lens
of faith.
How We Help: We help by providing a online community that discusses social
justice issues from a Christian perspective. Our goal is to provide young Christians a
space where they can inform themselves about the issues they are most passionate
about.

5. Buyer Persona cont.
Real Quote: “It’s hard to find a place on the internet that talks about the
issues which I’m passionate about, but from a Christian perspective. My faith
informs my passion for helping others and I just want to find a website that
reflects that.”
Common Objection: How is this website going to be different?There are
plenty of other sites that talk about social justice issues.
Marketing messaging: Online community centered around issues of social
justice and faith
Elevator Pitch: We want to create a website that creates discussions around
social justice, but through a Christian lens.We want to help inform and
empower a generation of young people to go out into the world and help
those who are the victims of police brutality, human trafficking, poverty, and
who suffer at the hands of inequality.