It is critical that we challenge current thinking when it comes to food and agriculture. There are opportunities for farmers and producers that are willing to innovate and connect with consumers. With consumers rising expectation of transparency in food chains and specifically wanting to know more about where their food is from and how it has been produced is there an opportunity for Source, the custodians of the information and promises to maybe disrupt the current value chain?

1. THE SOURCE
MATTERS
Cameron Scadding | Executive Chairman

2. ABOUT
ME
Wheatbelt - Wheat and
Sheep
Forensic Investigator -
Analytical Chemist

3. through real verification
of provenance we
connect consumers to
where their food has
come from, building
confidence and trust
SOURCE
CERTAIN?

4. OUR
TECHNOLOGY
REAL PROVENANCE
TM

5. CONSUMERS
Global supply chains present many benefits but
they are complex and often opaque to consumers.
Consumers want to know more about where
their food is from and how it has been produced.
Trust is everything.

6. consumers are 2-5 x more likely to trust a
brand if they align with their value
LookEast & CFI (US)

7. FREE RANGE | NATURAL | ORGANIC |
SUSTAINABLE | FAIR TRADE

8. INTIMATE
ITS EMOTIONAL, ITS IRRATIONAL - IT IS YOUR
MARKETPLACE
LIKE ALL EMOTIONAL RELATIONSHIPS WHEN THEY GET
HURT THE REACTION IS OFTEN NOT PROPORTIONATE

9. GIVEN THEM A
REASON TO
TRUST
Scandals and
incidents rock
the foundation of
this trust.

10. THE SOURCE
MATTERS
consumers want line of
sight to where their
food comes from
your story, grounded in
the provenance of the
food has value

11. INNOVATE
TRACEABILITY | AUTHENTICITY
Data and precision agriculture
Blockchain
Threat to bulk handling
Implication to the value chain
Real verification & real
provenance
beware the noise

12. TRANSPARENCY
It is coming. Consumers
expect it and are going
to demand it.
It is critical that
stakeholders control who
turns the light on.
It doesn't need to be
threat.

13. OPPORTUNITY
YOUR STORY
GIVE THEM A REASON TO TRUST YOU
ORGANIC
CONVENTIONAL
NATURAL
GM

14. Farmers & Producers
Governments
Consumers
GM

15. SOCIAL LICENSE
Lets connect and
communicate.
There is only one
authentic story.
If you can't share it,
change something so you
can.

16. OUR SOLUTIONS
independent
verification of
the supply chain
that drives
transparency,
connects
consumers and
builds trust

17. VALUE
Manage Risks
Secure Supply
Chains
Build Trust
Compliance

18. THANK YOU!
info@sourcecertain.com
www.sourcecertain.com
CONTACT US

19. 1000 WORDS