Do you know where your food comes from? Learn more about who we are and what we do!

1. Discovering the power of
Where Food Comes From®

2. Where Food Comes From, Inc.
Who are we?
19 Years in the Food Verification and Certification business
Three Main Auditing Divisions –
IMI Global www.imiglobal.com
International Certification Services www.ics-intl.com
ValidusVerification Services www.validusservices.com
Where Food Comes From® product labeling program www.wherefoodcomesfrom.com

3. Third-party Verification
Claims are authenticated by an unbiased, independent third-party
Determine what is most important to your customer, and verify those traits
Transparency in production practices equals trust in your products
Meet & exceed customer expectations with a third-party to tell your story for you

4. Source (Identification & Traceability)
No Added Hormones
USDA NeverEver3 Natural
Grass-Fed Beef
Global Animal Partnership 5-Step Animal Welfare Rating™ (GAP)
Food Alliance Certification
Gluten-Free Certification
USDA Organic (USDA NOP), International Organic Standards
Non-GMO Project Verification
Product Attributes We are Currently Verifying/Certifying

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American Humane™ Certified
National Chicken Council audits
National Turkey Federation audits
Whole Foods® Egg Laying Hens Standards
United Egg Producers Certified
Safe Feed/Safe Food Program (SF/SF)
Hazard Analysis Critical Control Point (HACCP)
Safe Quality Food (SQF)
On-Farm Security Audits
Good Environmental Livestock Production Practices (GELPPs)
Worker Care Audits
& more, including custom private brand programs
Product Attributes We are Currently Verifying/Certifying

6. USDA Process Verified Program
Audited, approved and accredited by the United States Department of Agriculture Agricultural Marketing Service (AMS)to conduct independent audits of food producers, processors, retailers, etc., to approved process verified points
USDA Oversight
Third-party is annually audited by USDA to assure compliance
Listed as official USDA PVP program
New points, changes must be reviewed and approved by USDA

7. Verification & Traceability
Animal identification is maintained throughout the production cycle.

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Knowing the source of food is the first, critical step in validating all claims that might be made.Without knowing the source, claims such as all natural, no antibiotics administered or humanely raised and handled can not be verified.

9. If transparency is your goal, traceability is your challenge.
-Transparency and Traceability Essentials Guide, New Hope 360.com
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10. What Consumers Are Saying
October 2013 Consumer Perception Survey by SMG
Nationwide grocery consumer survey to address U.S. consumer concerns and perceptions about current food production practices
Questions were asked to ascertain consumer concerns when shopping for meat, produce, dairy and eggs
Goal was to develop a better understanding of how third party verification of food production practices appeals to the U.S. grocery shopper

11. Knowing the country of origin were one of the top concerns across all product categories: Meat, Produce, Dairy and Eggs.
Over 50% of consumers said it is important for them to know about the use of hormones, antibiotics, pesticides, genetic modification, and the humane treatment of animals for the meat they buy.
About 2/3 of consumers say the idea of third-party source verification is Appealingor Very Appealing. Appeal was highest for Meat, Dairy and Eggs, and then Produce.
About 50% of consumers say they would be willing to pay more for third-party verification.
Helping them buy safer products and healthier products are the main reasons consumers would request third- party verification.
Consumer Perception Survey

12. Why now?
Consumers want to purchase products fromproducers and companies
that share their same values.
“Over 50% stated this has become increasingly important to them.”

13. Key is Communication
Verification is the first step, but it is all about communicating your efforts to the consumer and providing transparency… even when it comes to the difficult stuff

14. Consumer
Consumers benefit by knowing where food comes from
Third party verified
Third party verified
Message
Processor
USDA verifies program compliance
Farmer/Rancher
Independent third party audits programs for consistency and accuracy

15. www.WhereFoodComesFrom.com
Customers can discover the stories behind their food in an instant…
By verifying the source of origin of a particular product and carrying that information all the way through the food production cycle, Where Food Comes From® is able to electronically link it to a particular QR code series. As a result, consumers can instantly know the source of their steak or broccoli simply by scanning the code on the package, linking them directly to a mobile website dedicated to that specific source.

16. The Simple Power of Transparency

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20. Multi-Faceted Approach