ith the global population
expected to reach nine
billion by the year 2050, the
question of how to produce food for all
those extra mouths is a worrying one
for anyone involved in agriculture.
Suppliers of feed and grain to the world’s
livestock and animal industry are under
immense pressure to not only provide an
efficient service, but to ensure that products
meet tough safety standards.
While few companies are completely
transparent about their supply chain –
intense competition makes them wary of dis-
closing too much – in a market where trust
and reliability is a crucial element of business,
customers need to see the full picture.
It’s a point that Chris Barnes knows all
too well, in his new role as head of supply
chain and procurement at pathogen control
“Trust is what underpins the client rela-
tionship in any business,” says Mr Barnes and
the animal feed safety industry is no different.
“Coupled with that is the expectation
from key customers, of an ever increasing
range of value-added services and innovative
products that will improve their feed conver-
sion ratios (FCRs),” adds Mr Barnes.
Supplying clean and safe feed is of para-
mount importance to businesses in the feed and
grain market, especially where animal health is
concerned - there is no room for error.
As a specialist in the control of pathogens
and microbes in feed, Anitox has to ensure
that its products reach customers in the
best possible condition, being able to fulfill
potential and perform at maximum efficacy.
“In this marketplace your commercial
success is dependent on the reliability and
performance of your products. Anitox prides
itself on its science-backed approach to busi-
ness, so the challenge is to build a supply sys-
tem that reflects this principle while building
us a reputation as a reliable supply partner.
“In the feed safety industry that kind of
reputation is invaluable,” says Mr Barnes.
Supply excellence starts with a thorough
understanding of a company’s clients’ businesses,
he explains. That means gathering a full under-
standing of demand and how it fluctuates –
fundamental knowledge if you’re to ensure your
product is in the right place at the right time.
“There’s no substitute for this. Neglect it
and all confidence will be lost.”
Mr Barnes cites the example of one of
the company’s main products, Termin-8.
It’s a feed additive that’s used to eliminate
pathogens and microbes from animal feed.
“To reach the intended results and fulfill
customer’s expectations, our product must
be delivered on time, in a safe and secure
manner. Part of the success of our products
depends upon a fully-functioning supply
chain system, that can guarantee safe passage
of our product so that it delivers the results
Armed with the knowledge and under-
standing of a client’s demand profile, fore-
casting models can identify and highlight
occasions when the supply chain might fall
short, as well as predicting when product
needs to be readily available for despatch.
Planning to match demand is the core of
a solid and reliable supply chain model.
Modern global trade means many manu-
facturing companies are reliant on raw mate-
rial supply from anywhere in the world,
thanks to ever more efficient transportation
Of course, while that means costs can
be reduced, it brings with it a particular type
“Price and quality may dictate that you
buy your raw materials from halfway across
the world,” Mr Barnes acknowledges.
“But the further the product has to travel,
the more likely it is that something will go
wrong at one point or another.
“In a supply chain role, you’re prepared
to expect the unexpected. What is Plan B?
“For us, it’s about ensuring there’s always
someone else who can supply your most
important raw materials at very short notice.
No matter what the problem, or whose
fault it was, telling your customer that our
supplier let them down simply won’t suffice.
We must be prepared to present alterna-
tives and work on a solution to supply our
Supply chain links
It’s inevitable that supply chain links will
break from time to time, but the measure
of a good company is how well it deals with
“Demand fluctuation presents us with
our trickiest challenge,” continues Chris,
“which results in two problems in particular:
over-stocking and short supply time.
“Over-stocking can mean a prod-
uct is stored for longer than anticipated.
Sometimes that happens in locations that
aren’t ideal for long-term, or even medium-
term storage. That can result in product loss
and economic losses.
“Meanwhile, short supply creates the
opposite problem: an inability to fulfill an
order while leaving the customer with a loss
of confidence and without the product it
needs,” Mr Barnes.
Now that Anitox is in an expansion
phase, that brings with it an entirely new set
of challenges. Growing size and customer
base demands that plans are put in place to
stop gaps appearing.
“If you’re moving into new areas, then
inevitably it increases the distance between
the production base and the customer’s
“At Anitox, for example, we have half of
our manufacturing sites in North America
and yet our customer base is global. By 2020
we expect to be doing more business in
Latin America and Asia than the rest of the
world put together.
“We’re continually scrutinising our supply
chain, to identify and resolve potential risks
with our manufacturing set-up. The constant
reassessment of potential solutions, whether
that’s relocating manufacturing plants, build-
ing new ones or looking for alternative
sourcing to better supply our wider markets,
means we’re always best placed to react to
Creation of new local manufacturing
plants can bring huge benefits, creating
new business opportunities and increas-
ing consumer confidence by shortening
the link in supply – but they’re reliant on
having the volume of product flowing into
“By predicting and modeling this type of
movement, we can make plans that allow
us to secure an efficient supply chain system
into the future,” says Mr Barnes.
Whatever the line of business, customer
commitment and confidence-building is
enhanced through the creation of honest
and transparent supply chain models. Not
only does it identify potential risks, but it also
forces the business to address any problems
The importance of a
secure supply chain
50 | May - June 2014 GRAIN&FEED MILLING TECHNOLOGYF
Hydronix sensors include:
• Digital technology with precise linear output
• Wide moisture measurement range
• Suitable for chutes, silos, mixers or conveyors
• Choice of measurement modes
• Not affected by dust or colour
• Different installation options
• Temperature stable
The Hydro-Probe XT has been speciﬁcally designed to
measure moisture in organic materials, typically being
installed in or underneath silos or in the material on a
The Hydro-Mix VII is a ﬂush mounted sensor that is
ideally suited to installation in mixers, augers or the inlet /
outlet of grain dryers.
Both sensors offer a choice of digital measurement
modes enabling the producer to select the best option for
the material being measured.
Hydronix digital, microwave moisture sensors are
designed and manufactured in the UK and provide
accurate and cost effective moisture measurement and
control in feed meals and pellets, grain, cereal and pulses.
Hydronix Moisture Sensors
Save You Money
GFMT half page vertical 90 x 270 plus 3mm bleed not left.indd 1 13/01/2014 10:00:18
w w w . a a r s e n . c o m
with lowest operational costs
• Low energy consumption
• Low maintenance costs and
• Largest effective die
May - June 2014 | 51GRAIN&FEED MILLING TECHNOLOGY F
• See the full issue
• Visit the GFMT website
• Contact the GFMT Team
• Subscribe to GFMT
A subscription magazine for the global flour & feed milling industries - first published in 1891
INCORPORATING PORTS, DISTRIBUTION AND FORMULATION
In this issue:
• Role of
in Halal food
rice and flour
• GM soybeans
The on-farm facts
• The Mills Archive
GFMT becomes a
first published in 1891
This digital Re-print is part of the May | June 2014 edition of Grain & Feed
Milling Technology magazine.
Content from the magazine is available to view free-of-charge, both as a full
online magazine on our website, and as an archive of individual features on
the docstoc website.
Please click here to view our other publications on www.docstoc.com.
To purchase a paper copy of the magazine, or to subscribe to the paper edi-
tion please contact our Circulation and Subscriptions Manager on the link
INFORMATION FOR ADVERTISERS - CLICK HERE
All Grain & Feed Milling Tecchnology feature articles can be re-printed as a 4 or 8 page booklets (these
have been used as point of sale materials, promotional materials for shows and exhibitions etc).
If you are interested in getting this article re-printed please contact the GFMT team for more informa-
tion on - Tel: +44 1242 267707 - Email: email@example.com or visit www.gfmt.co.uk/reprints