Logo Re Design Project for African American Employee Resource Group

1. ABLE Logo Redesign
Project
Presented by: Cameka Jackman

2. Meeting Objectives
2
Vendor
Research
Design
Brief
Brainstorming & Design
Execution
Revision
&
Approval
Delivery
 Select Final Designer
 Conceptualize Ideas and Make Decision on Design Direction

3. VendorResearch
• Creative Services Department- HOLA used them and spent a couple thousand dollars.
• Electro Creative Workshop- Samantha Youngman
• 99 designs.com
3
• Have an objective you are trying to meet. Does it reflect strategy, vision, growth,
inspiration etc.? Essentially what are the success criteria?
• Provide no more than 3 options for a broader vote. Ideally in a consumer survey
environment people tend to become overwhelmed with choice.
• Having an internal LOGO competition with voting for whoever could come up with the
best one.
• Ask for a large version, a small signature version. May want to request some high
resolution images as well as an image with no background so that it can be used in
numerous design applications
• Relaunch during Black History Month. HOLA relaunched in 2016 during National
Heritage Month (from LEAD).
Logo Recommendations
Thanks
Erica &
Fareed!

4. Mood Board & Design Idealism
4
• Represents a diverse range of African American backgrounds
• Symbolizes our vision and mission
• Easy to identify
• Versatile

5. 5
Designer # 1
• CapturedColorSchemeWell
• NotsureifLogoisSymbolicenough

6. 6
Designer # 2
• VersatileLogo
• Didn’tfollowcolorscheme

7. 7
Designer # 3
• ColorSchemeisverytraditional
• NotsureifLogoislegibleenough

8. 8
Designer # 4
• Bold&ModernDesign
• Didn’tsticktotraditional RBG
colorScheme

9. 9
Honorable Mentions
• PrimaryColorsPopinthisDesign
• Building blocksintheletter“B”couldbeusedinanotherdesign

10. Next Steps
10
Design Brief
Vendor
Research
Brainstorming
& Design
Execution
Revisions &
Approval
Delivery
 Select Final Designer
 Conceptualize Ideas and Make Decision on Design Direction
 Review Revisions
 Send Top 3 Designs to Broader ABLE Audience
 Gain Approvals
 Deliver Logo