The document discusses editing an advertisement to meet a 30 second target by cutting songs and shortening clips. Effects were added to the beginning of the ad to replicate the sound effects of a radio station. Glitch effects from a library were used to achieve the sound effect replication.

1. My advert was initially too long by about 8 seconds so I had to cut out a couple of songs and edit
some clips shorter so it could reach the 30 second target.
I also added a number of effects at the beginning to replicate the iconic sound effects that xfm use
when their station is quoted. Using the glitch effects on the library I managed to achieve this.