TikTok is the single greatest opportunity for organic growth in 2020. This is a step-by-step guide for anyone wanting to learn how to create a TikTok account. It's great for marketers who want to get their feet wet in the platform!

1. How to create a
TikTok account
by Caleb Dueck

2. Search for TikTok
in the app store.
Once it’s downloaded, open it.

3. Click skip.
If you see your niche, select it.
I also recommend you don’t
allow notifications.

4. Take a quick look
around...
At the top you’ll see two separate
phrases… “Following” and “For You”.
These are the only two feeds on
TikTok, and the nature of them is
identical.
To switch between the two, just tap
the respective name at the top.

5. On your right...
1) This is the user’s profile picture.
When you tap the red plus, you
follow that account.
2) When you tap the heart, you
like the video.
3) This opens the comment
section.
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6. On your right
(continued)
4) This opens different options to share.
5) This is the video’s sound. Every video
is recorded with a sound to match.
Each video’s sound is either recorded
with the video, chosen from the sound
library (we’ll get there) or a mixture of
both. 5
4

7. On your left...
6) Account handle
7) Video description
(with respective
hashtags or tagged accounts)
8) Sound name
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8. The bottom bar
9) Home - You are here.
10) Discover - you’ll use this mostly to
search accounts and videos you saw
once and didn’t save.
There are trending hashtags below,
which can give you a glimpse into
current trends. I personally don’t
spend too much time researching
these hashtags… I use the For You
Page for that.
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9. The bottom bar
11) This is where you’ll create your
videos.
12) This is your inbox, where you’ll see
the interactions people have with your
account.
13) This is where we creating our
account…
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10. Let’s create
your account.
Click here

11. Click “Sign Up”.

12. Enter your
birthday.

13. Enter your phone
number or email.

14. Create your
password.

15. Choose your
username.
Stick to your brand’s
name, if possible.

16. Congrats!
You’ve created a
TikTok account.
One more thing, though.
It’ll be quick, I promise.

17. Go back to
your account.
(If you’re on the For You
Page, click here)

18. Click these
three dots.

19. Click “Manage
my account” at
the top.

20. Go to the bottom,
and click “Switch
to Pro Account”.

21. Click continue.

22. Choose the
category that
best describes
your brand.

23. Verify your email
or phone number.

24. One more thing...
Now, back in the “Privacy and
Settings Menu” (the three dots),
find Analytics and click it.

25. Here, you’ll be able to see your
video views’ growth, your
audience growth, and your
audience demographics.

26. That’s all, folks!
I hope this brought you some value!
Feel free to message me on LinkedIn
with any questions regarding TikTok!
Sincerely,
Caleb Dueck