1. ANTHONY DAVIS
SOCIAL MEDIA AUDIT
BY AUSTIN CHAN

2. - Not marketed enough
- MVP
- Potential
- Opportunity: Kobe

3. GAME PLAN
increase brand
demand
50% increase in
social media presence
create an
identity

4. BRAND COMPETITORS

5. Facebook Likes
*Multiple sports accounts
23,307,976 21,605,105 3,956,998
3,840,000 2,410,000 548,000
242,000 3,011 11,400,000
312,060 328,996 87,310
27,600,000 6,100,000 1,500,000
805 788 1,114
Twitter Followers
Tweets
YouTube Subscriptions
Instagram Followers
Instagram Posts

6. Social Media Themes
Facebook Likes 22,145,397 2,433,571 4,037,044
24,800,000 910,000 3,050,000
4,856 13,600,000 6,241
14,900,000 1,700,000 5,200,000
10,163 1,662 269
Uninterrupted #4BarFriday Family
Twitter Followers
Tweets
Instagram Followers
Instagram Posts

7. Antdavis23 940, 000 908, 000 1, 889, 901

8. - Connect with the audience
- #AntOber
- Signature Social Theme
- Story-telling
SOCIAL MEDIA STRATEGY

9. - Unravel a story
| Snapchat, Twitter
- Other passion
- Social Theme
| Believe in yourself
| For Real Beauty, Dove
SOCIAL MEDIA TACTICS

10. - Followers
- Engagement tracker
| Comments, interaction
- Unpaid media coverage
KPI