marketing chapter17

1. Principle of marketing
Chapter17: Distribution
,delivering costumer value
Lecture: mr khadar
Mohamed abdulle

2. Chapter Outline
17.1 Types of Marketing Channels
17.2 The Supply Chain and Its Functions
17.3 Logistics and Its Functions

3. 17.1 Types of Marketing Channels
• A marketing channel is a system of people,
organizations, and activities that work together to
make goods and services available to consumers to
purchase.

4. 17.1 Types of Marketing Channels
• Direct Channel: From Producer to Consumer
• Indirect Channels: From Producer to Intermediary
to Consumer

5. 17.1 Types of Marketing Channels

6. 17.2 The Supply Chain and Its
Functions
• A supply chain is the entire process of distribution
from acquiring the raw materials needed to make
products to delivering final goods to consumers.
• logistics the coordination of all supply chain
activities, such as warehousing, inventory
management, and transportation.

7. 17.2 The Supply Chain and Its
Functions
• producer a company that supplies the raw materials
that manufacturers need to create consumer
products.
• product life cycle the various stages that a product
goes through from its introduction phase, to its
growth and maturity phase, and in some cases to its
decline phase

8. 17.2 The Supply Chain and Its
Functions

9. 17.3 Logistics and Its Functions
• Order Processing
• Material Handling
• Inventory Management
• Warehouse Management
• Transportation
• Packaging and Labelling
• Transportation

10. Types Of Transport

11. Ropeway Transport

12. Pipeline Transport