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marketing chapter16

Chapter outline
6.1 Traditional Direct Marketing
16.2 Social Media and Mobile Marketing
16.3 Metrics Used to Evaluate the Success of Online
Marketing
16.4 Ethical Issues in Digital Marketing and Social
Media

Forms of Traditional Direct
Marketing
• Outdoor (Billboards, bus/taxi wraps, etc.)
• Broadcasting (TV, Radio)
• Print (Magazines, newspapers)
• Direct Mail (catalogues etc.)
• Telemarketing (Phone, text message)
• Face to face marketing
• Trade show
• Emil marketing

Forms of Online Direct Marketing
• Social media marketing
• Mobile marketing
• Search engine optimization
• Content marketing
• Influencer marketing

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chapter16.pptx

1.

2. Chapter outline 6.1 Traditional Direct Marketing 16.2 Social Media and Mobile Marketing 16.3 Metrics Used to Evaluate the Success of Online Marketing 16.4 Ethical Issues in Digital Marketing and Social Media

3. Forms of Traditional Direct Marketing • Outdoor (Billboards, bus/taxi wraps, etc.) • Broadcasting (TV, Radio) • Print (Magazines, newspapers) • Direct Mail (catalogues etc.) • Telemarketing (Phone, text message) • Face to face marketing • Trade show • Emil marketing

4. Forms of Online Direct Marketing • Social media marketing • Mobile marketing • Search engine optimization • Content marketing • Influencer marketing