1) The music video is introduced with slow pans and shots of the sea to set the gloomy tone. It then reveals an abandoned industrial building where most of the video takes place. 2) Close up shots are used to focus on the artist singing inside the building, showing their dull and depressing existence. Other shots show children outside enjoying freedom that those inside do not have. 3) The video cuts between the artist and a mysterious male protagonist with a bag over his head. Their story is portrayed through a battle between them on motorbikes at the end, representing the themes of freedom and imprisonment.

1. Lorde- Teammusicvideoanalysis
Camera
The music video is introduced to the audience through a slow pan from a high angle, showing the
audience the seaandthe wavesasthere isause of diegeticsoundof the seaandwavesbefore aslow
fade intothe audioforthe video,thatlaststhroughoutthe entire video.The introductionof the main
audioisusedthroughchangingthe frame,witha pan fromleftto rightshowingthe male protagonist
with a sack on his head which can intrigue the audience.
A cut is then used to show the audience the mise en scene to which the video will be set, this is
through a low establishing shot creating an emphasis on the huge size of the building. The mise en
scene is an abandoned warehouse type of industrial building that looks very large in comparisonto
the artist.At the beginningof the videothere ismore use of slow and prolongedshotsto match the
audio,withthe audionothavingreacheditsmainpointyet.Thissoonchangeswithanincrease inthe
speedof the cuts and the speedof the audio,withJandL cuts showingimportance dependingonthe
scene. Slow pan shots from left to right and right to left are used to show the graffiti and derelict
building that the video is set in, this matches the lyrics ‘living in ruins’ demonstrating Andrew
Goodwin’s theory, established from the dancing in the distraction factory in 1992.
There isa noticeablecuttoa close up of the artist,inside of the buildingwithaverydarkandgloomy
mise enscene,allowingthe audiencetoviewtheirexistenceasdull anddepressing.Thisisshownwith

2. a shallowdepthof fieldtomake sure that the audience are focusedonthe artist,alsodemonstrating
Goodwin’s theory of maintain close up shots of artists when being included withintheir own music
video so that the audience recognise the route of the video and it can be used as an advert for the
institution.
A quick cut is then used to show a zoom in to a small red ball, showing the audience that fun is not
acceptable inthisbuildingas itisviewedasaprisontothe audiencefromthewaythe camerapresents
the mood and costumes of those inside. A cut to a wide straight shot with child wearing a brightly
colouredcoatshowsthe contrastbetweenhappinesswhenbeingfree andoutsideof the ‘palace’with
those insidewearingdarkanddrabclothing.A zoomoutisthenusedbefore stoppingfarbacktoshow
the interaction betweensomeone inside and the boy outside, with the bars acting as prison bars
showingthe sense of noescape.Thisshot inparticularisabletoshow the frame of thewindowaround
the two characters interacting with them being within the frame, to highlight them being the main
focusincomparisontothe mise enscene.The coatof the boyisthenshowntohave the word‘France’
placed along the front, this helps to inform the audience on the location of the video.
A quick cut is thenusedto track thismysteriouscharacterthrougha passage where he iscoveredin
smoke/fog,withthisallowingforasmoothcuttoa differentlocationwhere the artistissatlipsyncing
and the mysteriouscharacternow havingdisappeared.The nextfew framesare able to reveal more
of the artist’sidentitywith aseriesof close up shots,showingthe sweat on her skin,usingthe Male
gaze theory to present the artist as a sexual object through the eyes of a male figure. This is so
obviously demonstrated with high angles also making the artist look small and weak, in comparison
to the men,representingthe opinionsandthoughtsof men within society.The close upsare able to
include the makeupof the artists,withthe lipstickbeingdarkpurple,matchingthe miseensceneand
her costume.
A large amountof wide shotsare nowusedto show the scenery,withextrasbeingcapturedthrough
moving close up shots, demonstrating different activities such as drinking lots of water, viewedas
prisonersof war.Throughoutthe music videothere are a lotof cuts that change the location,cutting

3. back and forth to the artist and the male protagonist,withlotsof midand wide shotsremindingthe
audience of the outside of thebuildingandwhatthe ‘real’worldislike.Thiscanalsobe shownthrough
the close upof the shoreline withrubbishwithinthewater,showingthe oppositeof afairy-talesetting
to whichthe lyricsportrays,butalsocontradictscallingthe locationa‘palace of ruins’.A close upof a
newcharacterwitha bag overhisheadnow allowsthe audience tofeel confusedandaddsasense of
mystery. This can relate to the genre of the music with the mysteriousness of the new character
matching the unique feeling to the video, with a derelict building but witha glamorous artist who is
focused on a lot. The genre of electronic rock/pop is seen through the eyes of the audience as dark
and brutal and thisis keptthroughoutthisvideowiththe genre beingmaintainedthroughout.When
the chorusisagainintroducedthe artistisonce againthe mainfocuswithclose uplipsyncing.A point
of viewshotisthenusedto showhowthe new character isan outsider,because thisisahighangle it
looksdownonthischaracterandmakeshimlookvulnerabletothe audience withaswitchbacktothe
new character showing emotion.
Crabbingis thenusedto showthe character enteringthe building,followinghisguide where acrane
of his body shows his flaws, leaving the audience to wonder why he has a limp and whether it is an
indicationof whatisinstore forthe maleprotagonist.The maleprotagonistpassesacouple,captured
perfectly through a 180-degree frame, with the female actress looking happy and wearing bright
colours, this is able to show how meeting and falling in love can bring happiness, relating to the
ideology of being within a fairy tale and stereotypical roles.

4. This 180 degree shot also captures the only happiness that is within the video, creating a sense of
communityforthe audienceandalsosubvertingthe genre,withthehappinessnotbeingseeninmany
electro rock music videos.
A zoomin of the motorbike isthenusedtoshow the contrast betweenthe rolesof the artistandthe
male protagonist, this is done through binary opposites. These include inside and outside, free and
trapped,male andfemale,happinessandsadness,satdownandmovingaround.Allof these opposites
are able to show the audience what it is like to be on both sides of the spectrum and how there is
alwaystwosidestoastory.Thiszoomtothe motorbikeisusedtoshowempowerment,withaweapon
being focused on to show masculinity.
A longwide shotisthenusedtoshowthe smoke andweaponsfromadistance,withthe scene setup
like a battle, once again relating back to the idea of a fairy tale and the traditional roles with
intertextuality being a big part of this music video, relating to famous battles and fairy tales from
Disneyfilms,withthe shotalso capturingthe twobikesmovingtowardseach otherto show a battle
over the artist. Slow motion is then used to show more detail of the bikes, referring back to the
similaritybetweenthe storyanda fairytale withthe bikesbeingfocusedonlike horseswouldbe ina
battle.A cut to a tracking of an extralookingdownon them, movingontoan over the shoulderview
of the ‘battle’. As the video comes to an end the speed of the frames slow down withless cuts, and

5. less change of mise en scene.
A bird’seye viewtrackingshotisusedtoshow the male protagonistwhendefeated,beingcarriedby
six menas thoughhe haslostthe battle.Thisisshownthree times,withazoominon hisface the last
time. Thisisthe las time the audience seesthischaracterwiththe musicslowlyfadingoutona cut to
the artistwhere the cameramakesitslastzoomout.Atthe endof the videothe use of afilter,mainly
dark and unsaturated,ismore obviouseventhoughit hasbeenusedthroughout,muchlike the large
use of detailedpropsandcostume.A smoke machine hasalsobeenagreatfeature toaddmysteryto
the scenesof the artist and create a fake worldof goodand bad. The audience wouldsee thisvideo
as a sad andbrutal existence,withthe femaleartistbeingtrappedandthe male beingfree,buttrying
to rescue her. They would view the characters as vulnerable and this can add a high amount of
emotion to the video, relating to the lyrics.