3. Visual/Mise en Scene
In the first seconds of the
advertisement there is a small shot
of a rainy view from the window of a
home in britain,which then cuts to a
shot of a dry crisp field in
africa;where the rest of the Ad takes
place. By place these two shot
together it creates a juxtaposition
between the constant rain of britain
that creates frustration among the
british public, and the lack of in
africa and need for it.
This creates meaning as it allows
the audience to think about how take
things that seem so natural and
common(like water)for granted, and
allows the audience to feel a sense
of guilt and sympathy.
4. Visual/Mise en Scene
The Actor used in the advertisement
is probably not an actor but a child
from one of the villages that was
helped by the charity,this adds a
sense of realism to the ad and allows
the viewer to empathise with the
girl(claudia) and the context of the ad.
The girl has a look of exhaustion on her
face at the beginning of the ad allow the
audience to connote that she has walked
a long way for the water, that allows the
audience to further empathise with her
and feel a sense of guilt due to the long
length she has to go to get water and the
small length that people living in 1st
countries go to.
5. Visual/Mise en Scene
The costumes used in the advert are
not meant to be seen as costumes
because they are the actual clothing on
their bodies, this allows for the advert
to feel real and less constructed
7. Audio codes
The entire advert is non-diegetic from beginning to end it
allows for the ad to feel more real the subtraction of the
typical voiceover that is in most other charity ads , by having
all the music be non-diegetic it allows for the ad to seem more
centered in reality despite it beginning a very constructed
charity advert.
8. Audio codes
The use of the radios audio at the beginning of
the advert creates contrast and juxtaposition to
the rest of the advertisement and its context, as
it highlights the mediocre and self-centred
moaning of the british public's first world
problems of that “it rains waaaay to much”,
which is then juxtaposed by the image the that
follows.
The audio of the rain and the radio all
so creates a sound brigade between
the shot of the london house to the
dry field in which the continuation of
the ad takes place
9. Audio codes
The use of the girls’ singing as the predominant
audio for the ad, adds an atmospheric tone to
the advert.
Though her singing it gives off a sense of
innocence that the audience would pick up on
and would insue a feeling of sympathy towards
her.
12. Comparison
In comparison, we have another wateraid
TV advertisement that follows a more
stereotypical formula for the charity ads.
In terms of audio this ad has none but the
background music which compared with
the “water for good ad” uses diegetic
sound; this can been seen as detaching
itself from reality.
The visuals used shows more of the actual
problem that the charity is addressing,
the unclean water in africa and other
rural contries. Compared to the other ad
that only shows the most help results
Wateraid state of
the world's water
