Here are some of the common B2B blogging mistakes and what to do about them. With more marketers focusing on blog content for attracting website visitors via organic search results and social promotion, it’s a greater challenge than ever for a business blog to stand out in an ever expanding sea of web content. This, in turn, means it’s more important than ever for business bloggers to avoid the mistakes that result in less traffic and fewer conversions than would be otherwise possible. While there are many forms of content marketing, blogging can be one of the most effective forms when done correctly. https://crmswitch.com/inbound-marketing/business-blogging-mistakes/

1. Nine Common B2B Blogging Mistakes

2. Publishing Long, Dense Posts.
Avoid this look:
Keep paragraphs short. Include elements such
as headings, icons, images, blockquotes and
italics in your posts.

3. Not Including a Search-Optimized Top Image.
Sign up for a royalty-free
image service such as Fotolia,
iStockphoto or Getty Images.
Make sure that the file name
and alt text includes your
keyword.
Use the image on your social
posts.

4. Promoting Your Company’s Product or Service.
“Companies can’t help but
talk about themselves. It’s
the default mode.”
– Ann Handley
Inform and educate. Avoid
promoting and selling in
your B2B blog content.

5. Not Teaching Your Readers Something New.
Even if you create content that’s focused on
your audience and not on your company’s
offerings, it’s important to always try to teach
your readers something they didn’t know.
A common B2B blogging mistake is to write
about a topic without first doing a little
research to find some interesting survey
results or quotes from industry thought
leaders.

6. Not Including a CTA at the Bottom of Posts.
Failure to provide a next step to visitors after
serving up compelling content is of the more
egregious B2B blogging mistakes.
Start by developing one piece of downloadable
content and create a corresponding CTA.

7. Not Marketing Your Marketing.
Prime the social media
pump by sharing your
own content on Twitter,
LinkedIn, Facebook and
Google+.
Reference your content
on a podcast.
Use SlideShare!

8. Ignoring the Post’s Title and Description.
A relevant title and meta description can
result more click throughs on the search
engine results pages.
This is also a off-page SEO opportunity.
Don’t forget to spend time on these elements!

9. Not Examining Your Blog’s Analytics.
Discover what your most viewed posts are and
then try to determine what made them popular.
Then, try to replicate what worked previously.

10. Staying In Your Comfort Zone.
At CRM Switch, we know a lot about CRM, but
we aren’t content marketing experts - we only
know by doing.
So, we’ve left our comfort zone by creating this
slide show and writing this post.
You don’t have to be a consummate expert in an
area to write about it!