In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.

1. The 2021 Direct-to-Consumer
Summit
DAY 1 - WEDNESDAY, MAY 19TH
The Future is Direct: The D2C Evolution
10-10:30 am PT | 1-1:30 pm ET
D2C Fireside Chat featuring Goodlife Clothing
10:40-11:10 am PT | 1:40 -2:10 pm ET
Maximizing Media Spend Impact for D2C Retailers
11:20-11:50 am PT | 2:20-2:50 pm ET
Building a Foundational Tech Stack to Support Your
First-Party Data Strategy
12-12:30 pm PT | 3-3:30 pm ET
DAY 2 - THURSDAY, MAY 20TH
Omnichannel Growth Strategies
10-10:30 am PT | 1-1:30 pm ET
Leaning in to the New Customer Journey
10:40-11:10 am PT | 1:40 -2:10 pm ET
Scaling a Brand with Flexible Operations
11:20-11:50 am PT | 2:20-2:50 pm ET
Double Tap This: How IGC Solves Your Biggest Brand
Challenges
12-12:30 pm PT | 3-3:30 pm ET

2. Double Tap This
How IGC Solves Your Biggest Brand Challenges

3. Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by mid-week
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05
3

4. Tinuiti is the largest independent performance
marketing agency across the Triopoly.
Employees
Media managed Award-winning culture*
$2B #1 700+
4
*AdAge Best Places to Work 2019-2021

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speakers
MADISON SMITH
Senior Marketing
Strategist
GABRIELLA KOEK
Influencer Associate
Manager

7. Who is AspireIQ ?
Empowers hundreds of brands to run
thousands of collaborations
● Named a leader in Forrester’s New Wave:
Influencer Marketing Solutions 2020
● Worked with 400+ companies, from SMB to
Fortune 500
● Co-Founder, Eric Lam, was ranked as #19 in
Martech Series’ 100 Most Influential People in
Influencer Marketing
Confidential
and
Proprietary

8. Who is Ruggable ?
Machine washable rugs for every
space in your home
● Founded in 2010 by Jeneva Bell
● Headquartered in Gardena, CA
● Its People, Pets, & Planet initiative has helped
furnish 1000+ homes and plant 50k+ trees
● Worked with over 2,500 influencers in the past 18
months
Confidential
and
Proprietary

9. 01. The power of content creators
02. Top 5 brand challenges + solutions
03. How to get started
Agenda
Confidential and Proprietary

10. The power of
content creators
Confidential
and
Proprietary

11. Content
Affinity
Create diverse, on-brand
content to fuel all your
marketing channels
What influencers solve
1 2 3
Drive direct sales and aid other
conversions, like email sign-ups,
to nurture prospects
Drive awareness and
engage their audiences to
differentiate your brand
Sales

12. “Physical therapy has
helped relieve my
migraines at home,
meaning I can spend
more quality time
with my daughter…”
“I thought I’d never
be able to hike
beautiful places after
my surgery. Physical
therapy helped me
recover better and
faster.”
“My friend
recommended I look
into pre/postnatal
therapy and it’s already
made a huge
difference.”
“Training for my next
marathon would be
incomplete without
physical therapy to
keep me on a healthy
track.”
“Unfortunate side effect
of working from home:
hand & back pain!
The free assessment
gave me the right at
home moves to relieve
it.”
Everyone has a story to share

13. Brand-directed Influencer-generated
Cost-effective
Long turnaround time Fast
Expensive
Similar subjects & locations Diverse & relevant
No built-in audience Far-reaching social proof

14. Content today
needs to feel
peer-to-peer ,
not brand-to-peer

15. Confidential
and
Proprietary
In-house
content
Influencer
content
vs.

16. Solving
brand
challenges
Confidential
and
Proprietary

17. Top 5 challenges
marketers face
1. Promotion & education
2. Relatability & diversity
3. Budget & bandwidth
4. Distribution & optimization
5. Value & buy-in
Confidential
and
Proprietary

18. Confidential
and
Proprietary
79%
of people say UGC highly
impacts their purchase
decisions
6K+
ads the average
person encounters
every day
1-10
average reviews read
before making a
purchase
#1: Promotion &
education

19. #2: Relatability &
diversity
Brands need to be inclusive of race,
age, sexual orientation, physical
abilities, value sets, and more.
62%
of people say a brand’s
diversity impacts their
perception of products

20. Embracing diversity is
great for business
& focusing on inclusivity protects a brand’s
reputation
Confidential
and
Proprietary

21. Confidential
and
Proprietary
#3: Budget &
bandwidth
72%
of marketers have
more responsibilities
than ever; want to
save time
52%
of marketers
believe time is a
challenge when it
comes to content
production

22. Confidential
and
Proprietary
#4: Distribution &
optimization
80%
of consumers are more
likely to buy from a brand if
it offers a personalized
experience

23. Confidential
and
Proprietary
Email marketing
Organic social Paid social
Repurpose influencer content across channels like...

24. Instagram after IGC
Instagram before IGC

25. Confidential
and
Proprietary
75%
of marketers know
that UGC makes
brand content
more authentic
#5: Value &
buy-in
$13.8B
how much the influencer
marketing industry will
grow this year
93%
of marketers agree
that consumers
trust UGC more
than brand content

26. Top tips for getting
executive buy-in
1. Smart small & test
2. Build mutually beneficial
relationships
3. Know that more relatable content
means more effective content
4. Track performance & interest
Confidential
and
Proprietary

27. Confidential
and
Proprietary
Actions to
take now

28. Confidential
and
Proprietary
Repurpose
content across all your
marketing channels
Obtain
high-quality content
with best practices
Understand
the content needs of all
departments in your
company
Jumpstart your
content strategy

29. Schedule Your
Consultation
with an Expert

30. Q&A

32. Thank you!

33. The 2021 Direct-to-Consumer
Summit
DAY 1 - WEDNESDAY, MAY 19TH
The Future is Direct: The D2C Evolution
10-10:30 am PT | 1-1:30 pm ET
D2C Fireside Chat featuring Goodlife Clothing
10:40-11:10 am PT | 1:40 -2:10 pm ET
Maximizing Media Spend Impact for D2C Retailers
11:20-11:50 am PT | 2:20-2:50 pm ET
Building a Foundational Tech Stack to Support Your
First-Party Data Strategy
12-12:30 pm PT | 3-3:30 pm ET
DAY 2 - THURSDAY, MAY 20TH
Omnichannel Growth Strategies
10-10:30 am PT | 1-1:30 pm ET
Leaning in to the New Customer Journey
10:40-11:10 am PT | 1:40 -2:10 pm ET
Scaling a Brand with Flexible Operations
11:20-11:50 am PT | 2:20-2:50 pm ET
Double Tap This: How IGC Solves Your Biggest Brand
Challenges
12-12:30 pm PT | 3-3:30 pm ET