Melting


  Barriers
Polio Eradication Program, India
       Vivekananda Biswas
    Sub Regional Coordinator
1995
Booth based program launched




1999
Door to door vaccination started
Community became suspicious
    about the program
Huge resistance encountered
Wild poliovirus cases, India
           1934
          2100


          1800
                                            1600


          1500


          1200              1126



            900                                                                     874
                                                                                                   741
                                                                             676
            600                                                                            559



                                   265    268
            300                                         225
                                                               134
                                                                      66                                  42
                                                                                                                  1      0     0
               0
                   1998     1999   2000   2001   2002   2003   2004   2005   2006   2007   2008    2009   2010   2011   2012 2013*




•Data as on 19 April 2013                  P1 wild                    P2 wild                     P3 wild
Data source WHO
Detect the barriers
• Community/religious
  leaders/institutions did not
  believe in the program
Who are these influencers ?
 Ration Shop
   Owners      Religious
               Leaders
 Local
healers                    Barbers

                                     Panchayat
Shopkeepers                          Members
                      Teachers
Capacity Building of Influencers




•Knowledge was built more on technical
information and how to motivate influencers
to support the program.
Strategic
communication                          Polio partners
                                     strategies together
approach
 Answering every doubt, questions with facts & patience
 • One to one
 • Group meeting (big & small)
 This resulted…
 1. Positive appeals from religious leaders/Institutions
Strategic
communication                              Polio partners
                                         strategies together
approach
 Answering every doubt, questions with facts & patience
 • One to one
 • Group meeting (big & small)
 This resulted…
 1. Positive appeals from religious leaders/Institutions
 2. Influencers became positive communicator for polio & routine
     immunization program
 3. Influencers started supporting the mobilizers & vaccination
     teams during the campaign
 4. Mosque announcements initiated at village level
 5. Provide support in creating enabling environment for
     immunization
Appreciating the efforts




•Efforts done by the influencers are recognized at the
block, district and state level.
•Evidence based impacts shared with every individual
influencers
•Certificates, mementos are given to more than 6500
influencers twice in a year.
Average no. of remaining resistant houses at the end of SIA
campaign in districts covered by CGPP India, Oct.2007-Sep. 2012
                                            1200

                                                                    1107
                                                                                                                                     CMC Area       Non-CMC Area
                                            1000
   % children under 5 years received OPV at booths




                                                     800



                                                     600
                                                                    554

                                                                                              426
                                                     400                                      384
                                                                                                                        334
                                                                                                                        279                       257                       196
                                                     200                                                                                          242                       189



                                                       0
                                                           Oct'07 - Sep'08 (FY 08)   Oct'08 - Sep'09 (FY 09)   Oct'09 - Sep'10 (FY 10)   Oct'10 - Sep'11 (FY 11)   Oct'11 - Sep'12 (FY 12)

                                                                  11 SIAs                   11 SIAs                  10 SIAs                    10 SIAs                    7 SIAs
                                                                                                   Fiscal year and number of SIA campaigns
Building strong hope towards polio
           free India……………

• Rukshar, the
  Last Polio
  case of India
• Date of onset
  Jan 13, 2011
Barriers are melting and new
 demands are popping up
Learning
• Child mobilization activity can be replicated in
  any project
• Simple/indigenous participatory tools can be
  used for capacity building of field staff in any
  project
• Community members can be mobilized for
  active participation in any program
Thanks

Melting Barriers - Polio Eradication Program, India_Vivekananda Biswas_4.23.13

  • 1.
    Melting Barriers PolioEradication Program, India Vivekananda Biswas Sub Regional Coordinator
  • 2.
    1995 Booth based programlaunched 1999 Door to door vaccination started
  • 3.
  • 4.
  • 5.
    Wild poliovirus cases,India 1934 2100 1800 1600 1500 1200 1126 900 874 741 676 600 559 265 268 300 225 134 66 42 1 0 0 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013* •Data as on 19 April 2013 P1 wild P2 wild P3 wild Data source WHO
  • 6.
    Detect the barriers •Community/religious leaders/institutions did not believe in the program
  • 7.
    Who are theseinfluencers ? Ration Shop Owners Religious Leaders Local healers Barbers Panchayat Shopkeepers Members Teachers
  • 8.
    Capacity Building ofInfluencers •Knowledge was built more on technical information and how to motivate influencers to support the program.
  • 9.
    Strategic communication Polio partners strategies together approach Answering every doubt, questions with facts & patience • One to one • Group meeting (big & small) This resulted… 1. Positive appeals from religious leaders/Institutions
  • 11.
    Strategic communication Polio partners strategies together approach Answering every doubt, questions with facts & patience • One to one • Group meeting (big & small) This resulted… 1. Positive appeals from religious leaders/Institutions 2. Influencers became positive communicator for polio & routine immunization program 3. Influencers started supporting the mobilizers & vaccination teams during the campaign 4. Mosque announcements initiated at village level 5. Provide support in creating enabling environment for immunization
  • 12.
    Appreciating the efforts •Effortsdone by the influencers are recognized at the block, district and state level. •Evidence based impacts shared with every individual influencers •Certificates, mementos are given to more than 6500 influencers twice in a year.
  • 13.
    Average no. ofremaining resistant houses at the end of SIA campaign in districts covered by CGPP India, Oct.2007-Sep. 2012 1200 1107 CMC Area Non-CMC Area 1000 % children under 5 years received OPV at booths 800 600 554 426 400 384 334 279 257 196 200 242 189 0 Oct'07 - Sep'08 (FY 08) Oct'08 - Sep'09 (FY 09) Oct'09 - Sep'10 (FY 10) Oct'10 - Sep'11 (FY 11) Oct'11 - Sep'12 (FY 12) 11 SIAs 11 SIAs 10 SIAs 10 SIAs 7 SIAs Fiscal year and number of SIA campaigns
  • 14.
    Building strong hopetowards polio free India…………… • Rukshar, the Last Polio case of India • Date of onset Jan 13, 2011
  • 15.
    Barriers are meltingand new demands are popping up
  • 16.
    Learning • Child mobilizationactivity can be replicated in any project • Simple/indigenous participatory tools can be used for capacity building of field staff in any project • Community members can be mobilized for active participation in any program
  • 17.

Editor's Notes

  • #3 First Dialogue and figures – Animation, recorded dialogues (if possible)
  • #4 Why we are going H-t-H
  • #5 Examples of resistance
  • #7 What was the main reason of resistance – going into the route cause of resistance – big religious institutions – JamaMasjid, JamiaMelia etc. linkages established from National – village (province) level
  • #8 Teachers total # of influencers 5 per CMCs x 1300 CMCs= 6500 influencers
  • #10 Facts and Patience – Patience was the main essence of this approach – again n again contact
  • #12 Facts and Patience – Patience was the main essence of this approach – again n again contact
  • #13 Box with animation highlighting the influencers name
  • #15 Strategies – Child mobilization, rallies, capacity building, partner’s coordination, …….resulted
  • #17 As per situation crisis management are being handed at local level – learning by doing