SlideShare a Scribd company logo

Earning an Audience in Real-Time

•Download as PPT, PDF•
•
FM Signal
FM Signal

Speaker: Pete Spande, Chief Marketing Officer Federated Media

TechnologyBusiness
1 of 18
Earning an audience in real time Paid I Owned I Earned Federated Media Publishing Confidential and Proprietary Smartphone Advantage: Easy access to your stuff Parallel Galaxy features: LivePanel, Music, HD Video, Allshare
Your message Here !
Your message Here !
 
 
 
[object Object]
 
[object Object],Earned Paid
[object Object],Earned Paid
INTEREST EARNS AN AUDIENCE THAT AUDIENCE TAKES A VARIETY OF SOCIAL ACTIONS ON CONTENT , sharing it to their social graph. SOCIAL ACTIONS BRING CONTENT LINKS TO A NEW AND EXPANDED AUDIENCE , increasing the Projected Audience Reach. PROJECTED AUDIENCE “ EARNED MEDIA” THAT PROJECTED AUDIENCE DRIVES “EARNED” TRAFFIC BACK TO CONTENT THROUGH CLICKBACKS ON POSTS AND SHARED URLS. We call these clickbacks Social Landings. 2 3 4 THE NATIVE SITE AUDIENCE - comprised of loyal readers, natural search, and various syndication sources – views content. 1
CONTENT MAKES GREAT AD CREATIVE
(Social) Search Social Networks Email Syndication Mobile CONTENT MAKES FRIENDS, STRANGERS, AND EXPERTS YOUR CHAMPIONS Blogs and Microblogs
WHICH PAYS YOU BACK IN OTHER WAYS SEARCH RELEVANCE (#1 in organic search ranking) REBLOGGING SOCIAL RELEVANCE
 
 
[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU

Recommended

Social bookmarking
Social bookmarkingSocial bookmarking
Social bookmarkingSteven Greg
 
Real time Services
Real time ServicesReal time Services
Real time ServicesReal-Time OutSource
 
Dun and Bradstreet iLab - User Experience Design Team Process
Dun and Bradstreet iLab - User Experience Design Team ProcessDun and Bradstreet iLab - User Experience Design Team Process
Dun and Bradstreet iLab - User Experience Design Team ProcessiLabDesign
 
Dun and Bradstreet iLab - Big Story
Dun and Bradstreet iLab - Big StoryDun and Bradstreet iLab - Big Story
Dun and Bradstreet iLab - Big StoryiLabDesign
 
Social Underground
Social UndergroundSocial Underground
Social UndergroundAttack! Marketing
 
Content to Conversion: Is Your Content Driving the Right Path? - BDI 4/17/13 ...
Content to Conversion: Is Your Content Driving the Right Path? - BDI 4/17/13 ...Content to Conversion: Is Your Content Driving the Right Path? - BDI 4/17/13 ...
Content to Conversion: Is Your Content Driving the Right Path? - BDI 4/17/13 ...Business Development Institute
 
Using Social Media in Your Public Relations Efforts
Using Social Media in Your Public Relations EffortsUsing Social Media in Your Public Relations Efforts
Using Social Media in Your Public Relations EffortsIVY Marketing Group
 
How to use new media with events
How to use new media with eventsHow to use new media with events
How to use new media with eventsimiller462
 

Recommended

Social bookmarking
Social bookmarkingSocial bookmarking
Social bookmarkingSteven Greg
 
Real time Services
Real time ServicesReal time Services
Real time ServicesReal-Time OutSource
 
Dun and Bradstreet iLab - User Experience Design Team Process
Dun and Bradstreet iLab - User Experience Design Team ProcessDun and Bradstreet iLab - User Experience Design Team Process
Dun and Bradstreet iLab - User Experience Design Team ProcessiLabDesign
 
Dun and Bradstreet iLab - Big Story
Dun and Bradstreet iLab - Big StoryDun and Bradstreet iLab - Big Story
Dun and Bradstreet iLab - Big StoryiLabDesign
 
Social Underground
Social UndergroundSocial Underground
Social UndergroundAttack! Marketing
 
Content to Conversion: Is Your Content Driving the Right Path? - BDI 4/17/13 ...
Content to Conversion: Is Your Content Driving the Right Path? - BDI 4/17/13 ...Content to Conversion: Is Your Content Driving the Right Path? - BDI 4/17/13 ...
Content to Conversion: Is Your Content Driving the Right Path? - BDI 4/17/13 ...Business Development Institute
 
Using Social Media in Your Public Relations Efforts
Using Social Media in Your Public Relations EffortsUsing Social Media in Your Public Relations Efforts
Using Social Media in Your Public Relations EffortsIVY Marketing Group
 
How to use new media with events
How to use new media with eventsHow to use new media with events
How to use new media with eventsimiller462
 
Jcc manhattan boot camp
Jcc manhattan boot campJcc manhattan boot camp
Jcc manhattan boot campLisa Colton
 
Building Communities Through Social
Building Communities Through SocialBuilding Communities Through Social
Building Communities Through SocialEric F. Chandler
 
Viral communications pov
Viral communications povViral communications pov
Viral communications povAndy Lammers
 
Social Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social CirclesSocial Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
 
Connecting Inbound Marketing for Exceptional Return, with Rand Fishkin
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinConnecting Inbound Marketing for Exceptional Return, with Rand Fishkin
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
 
New York Technology Council 10-12
New York Technology Council 10-12New York Technology Council 10-12
New York Technology Council 10-12Ruben Quinones
 
How to improve your brand reputation with social media
How to improve your brand reputation with social mediaHow to improve your brand reputation with social media
How to improve your brand reputation with social mediaZipipop Freud
 
New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media Lisa Colton
 
PRSA Webinar presentation
PRSA Webinar presentationPRSA Webinar presentation
PRSA Webinar presentationMalayna Williams
 
PRSA presentation
PRSA presentationPRSA presentation
PRSA presentationguestcd0bad
 
Leveraging Social Media as a Communications Tool
Leveraging Social Media as a Communications ToolLeveraging Social Media as a Communications Tool
Leveraging Social Media as a Communications ToolSandra Fernandez
 
Weinberg Fellows - Foundations of Social Media
Weinberg Fellows - Foundations of Social MediaWeinberg Fellows - Foundations of Social Media
Weinberg Fellows - Foundations of Social MediaLisa Colton
 
Extending the Reach of Your Brand with Influencers
Extending the Reach of Your Brand with InfluencersExtending the Reach of Your Brand with Influencers
Extending the Reach of Your Brand with InfluencersMissy Voronyak Consulting
 
Building Robust Online Communities with Pinterest, Foursquare and Instagram
Building Robust Online Communities with Pinterest, Foursquare and InstagramBuilding Robust Online Communities with Pinterest, Foursquare and Instagram
Building Robust Online Communities with Pinterest, Foursquare and InstagramRaul Pacheco-Vega
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingSagar Zalavadiya
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingmadinvgsom
 
Sponsorship 2.0 for NGOs
Sponsorship 2.0 for NGOsSponsorship 2.0 for NGOs
Sponsorship 2.0 for NGOsBuzz Centroamerica
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingBelva Digital
 
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...Chris Younger
 
Social Media Metrics Alchemy: Transforming Data Into Engaging Content
Social Media Metrics Alchemy: Transforming Data Into Engaging ContentSocial Media Metrics Alchemy: Transforming Data Into Engaging Content
Social Media Metrics Alchemy: Transforming Data Into Engaging Content4Good.org
 
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...FM Signal
 
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphTastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphFM Signal
 

More Related Content

Similar to Earning an Audience in Real-Time

Jcc manhattan boot camp
Jcc manhattan boot campJcc manhattan boot camp
Jcc manhattan boot campLisa Colton
 
Building Communities Through Social
Building Communities Through SocialBuilding Communities Through Social
Building Communities Through SocialEric F. Chandler
 
Viral communications pov
Viral communications povViral communications pov
Viral communications povAndy Lammers
 
Social Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social CirclesSocial Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
 
Connecting Inbound Marketing for Exceptional Return, with Rand Fishkin
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinConnecting Inbound Marketing for Exceptional Return, with Rand Fishkin
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
 
New York Technology Council 10-12
New York Technology Council 10-12New York Technology Council 10-12
New York Technology Council 10-12Ruben Quinones
 
How to improve your brand reputation with social media
How to improve your brand reputation with social mediaHow to improve your brand reputation with social media
How to improve your brand reputation with social mediaZipipop Freud
 
New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media Lisa Colton
 
PRSA presentation
PRSA presentationPRSA presentation
PRSA presentationguestcd0bad
 
Leveraging Social Media as a Communications Tool
Leveraging Social Media as a Communications ToolLeveraging Social Media as a Communications Tool
Leveraging Social Media as a Communications ToolSandra Fernandez
 
Weinberg Fellows - Foundations of Social Media
Weinberg Fellows - Foundations of Social MediaWeinberg Fellows - Foundations of Social Media
Weinberg Fellows - Foundations of Social MediaLisa Colton
 
Extending the Reach of Your Brand with Influencers
Extending the Reach of Your Brand with InfluencersExtending the Reach of Your Brand with Influencers
Extending the Reach of Your Brand with InfluencersMissy Voronyak Consulting
 
Building Robust Online Communities with Pinterest, Foursquare and Instagram
Building Robust Online Communities with Pinterest, Foursquare and InstagramBuilding Robust Online Communities with Pinterest, Foursquare and Instagram
Building Robust Online Communities with Pinterest, Foursquare and InstagramRaul Pacheco-Vega
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingmadinvgsom
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingBelva Digital
 
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...Chris Younger
 
Social Media Metrics Alchemy: Transforming Data Into Engaging Content
Social Media Metrics Alchemy: Transforming Data Into Engaging ContentSocial Media Metrics Alchemy: Transforming Data Into Engaging Content
Social Media Metrics Alchemy: Transforming Data Into Engaging Content4Good.org
 

Similar to Earning an Audience in Real-Time (20)

Jcc manhattan boot camp
Jcc manhattan boot campJcc manhattan boot camp
Jcc manhattan boot camp
 
Building Communities Through Social
Building Communities Through SocialBuilding Communities Through Social
Building Communities Through Social
 
Viral communications pov
Viral communications povViral communications pov
Viral communications pov
 
Social Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social CirclesSocial Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social Circles
 
Connecting Inbound Marketing for Exceptional Return, with Rand Fishkin
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinConnecting Inbound Marketing for Exceptional Return, with Rand Fishkin
Connecting Inbound Marketing for Exceptional Return, with Rand Fishkin
 
New York Technology Council 10-12
New York Technology Council 10-12New York Technology Council 10-12
New York Technology Council 10-12
 
How to improve your brand reputation with social media
How to improve your brand reputation with social mediaHow to improve your brand reputation with social media
How to improve your brand reputation with social media
 
New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media
 
PRSA Webinar presentation
PRSA Webinar presentationPRSA Webinar presentation
PRSA Webinar presentation
 
PRSA presentation
PRSA presentationPRSA presentation
PRSA presentation
 
Leveraging Social Media as a Communications Tool
Leveraging Social Media as a Communications ToolLeveraging Social Media as a Communications Tool
Leveraging Social Media as a Communications Tool
 
Weinberg Fellows - Foundations of Social Media
Weinberg Fellows - Foundations of Social MediaWeinberg Fellows - Foundations of Social Media
Weinberg Fellows - Foundations of Social Media
 
Extending the Reach of Your Brand with Influencers
Extending the Reach of Your Brand with InfluencersExtending the Reach of Your Brand with Influencers
Extending the Reach of Your Brand with Influencers
 
Building Robust Online Communities with Pinterest, Foursquare and Instagram
Building Robust Online Communities with Pinterest, Foursquare and InstagramBuilding Robust Online Communities with Pinterest, Foursquare and Instagram
Building Robust Online Communities with Pinterest, Foursquare and Instagram
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Sponsorship 2.0 for NGOs
Sponsorship 2.0 for NGOsSponsorship 2.0 for NGOs
Sponsorship 2.0 for NGOs
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...
 
Social Media Metrics Alchemy: Transforming Data Into Engaging Content
Social Media Metrics Alchemy: Transforming Data Into Engaging ContentSocial Media Metrics Alchemy: Transforming Data Into Engaging Content
Social Media Metrics Alchemy: Transforming Data Into Engaging Content
 

More from FM Signal

Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...FM Signal
 
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphTastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphFM Signal
 
Images: More Than Meets the Eye
Images: More Than Meets the EyeImages: More Than Meets the Eye
Images: More Than Meets the EyeFM Signal
 
Litany of Unfinished Business
Litany of Unfinished BusinessLitany of Unfinished Business
Litany of Unfinished BusinessFM Signal
 
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...FM Signal
 
Miracle Whip: Not for Every Relationship
Miracle Whip: Not for Every RelationshipMiracle Whip: Not for Every Relationship
Miracle Whip: Not for Every RelationshipFM Signal
 
Scaling Authenticity
Scaling AuthenticityScaling Authenticity
Scaling AuthenticityFM Signal
 
Stock & Flow- How Brands Can Create Content at Social Scale
Stock & Flow- How Brands Can Create Content at Social ScaleStock & Flow- How Brands Can Create Content at Social Scale
Stock & Flow- How Brands Can Create Content at Social ScaleFM Signal
 
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...FM Signal
 
The Allstate Story: Leveraging Real Time Tech for Success
The Allstate Story: Leveraging Real Time Tech for SuccessThe Allstate Story: Leveraging Real Time Tech for Success
The Allstate Story: Leveraging Real Time Tech for SuccessFM Signal
 
Physiology of Shopping
Physiology of ShoppingPhysiology of Shopping
Physiology of ShoppingFM Signal
 
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for BusinessHow Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for BusinessFM Signal
 
(Sponsor Spotlight) Delivering Value in a Multi-Platform World
(Sponsor Spotlight) Delivering Value in a Multi-Platform World(Sponsor Spotlight) Delivering Value in a Multi-Platform World
(Sponsor Spotlight) Delivering Value in a Multi-Platform WorldFM Signal
 
Campaign Optimization in Real-Time
Campaign Optimization in Real-TimeCampaign Optimization in Real-Time
Campaign Optimization in Real-TimeFM Signal
 
Consumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement LevelsConsumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement LevelsFM Signal
 
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated Video
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated VideoDigital Cribs: Activating the Voice-of-the-Consumer Through User-Generated Video
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated VideoFM Signal
 
CM Summit 2010 Sponsors
CM Summit 2010 SponsorsCM Summit 2010 Sponsors
CM Summit 2010 SponsorsFM Signal
 
Rethinking Media: A Fond Farewell to New Media's Old Ways
Rethinking Media: A Fond Farewell to New Media's Old WaysRethinking Media: A Fond Farewell to New Media's Old Ways
Rethinking Media: A Fond Farewell to New Media's Old WaysFM Signal
 
Social Infects Everything: Inverting the Way Starbucks Goes to Market
Social Infects Everything: Inverting the Way Starbucks Goes to MarketSocial Infects Everything: Inverting the Way Starbucks Goes to Market
Social Infects Everything: Inverting the Way Starbucks Goes to MarketFM Signal
 
Web Empowered Printing: A Real-time Marketing Opportunity
Web Empowered Printing: A Real-time Marketing OpportunityWeb Empowered Printing: A Real-time Marketing Opportunity
Web Empowered Printing: A Real-time Marketing OpportunityFM Signal
 

More from FM Signal (20)

Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...
 
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphTastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste Graph
 
Images: More Than Meets the Eye
Images: More Than Meets the EyeImages: More Than Meets the Eye
Images: More Than Meets the Eye
 
Litany of Unfinished Business
Litany of Unfinished BusinessLitany of Unfinished Business
Litany of Unfinished Business
 
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...
The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken ...
 
Miracle Whip: Not for Every Relationship
Miracle Whip: Not for Every RelationshipMiracle Whip: Not for Every Relationship
Miracle Whip: Not for Every Relationship
 
Scaling Authenticity
Scaling AuthenticityScaling Authenticity
Scaling Authenticity
 
Stock & Flow- How Brands Can Create Content at Social Scale
Stock & Flow- How Brands Can Create Content at Social ScaleStock & Flow- How Brands Can Create Content at Social Scale
Stock & Flow- How Brands Can Create Content at Social Scale
 
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...
Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reac...
 
The Allstate Story: Leveraging Real Time Tech for Success
The Allstate Story: Leveraging Real Time Tech for SuccessThe Allstate Story: Leveraging Real Time Tech for Success
The Allstate Story: Leveraging Real Time Tech for Success
 
Physiology of Shopping
Physiology of ShoppingPhysiology of Shopping
Physiology of Shopping
 
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for BusinessHow Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
 
(Sponsor Spotlight) Delivering Value in a Multi-Platform World
(Sponsor Spotlight) Delivering Value in a Multi-Platform World(Sponsor Spotlight) Delivering Value in a Multi-Platform World
(Sponsor Spotlight) Delivering Value in a Multi-Platform World
 
Campaign Optimization in Real-Time
Campaign Optimization in Real-TimeCampaign Optimization in Real-Time
Campaign Optimization in Real-Time
 
Consumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement LevelsConsumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement Levels
 
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated Video
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated VideoDigital Cribs: Activating the Voice-of-the-Consumer Through User-Generated Video
Digital Cribs: Activating the Voice-of-the-Consumer Through User-Generated Video
 
CM Summit 2010 Sponsors
CM Summit 2010 SponsorsCM Summit 2010 Sponsors
CM Summit 2010 Sponsors
 
Rethinking Media: A Fond Farewell to New Media's Old Ways
Rethinking Media: A Fond Farewell to New Media's Old WaysRethinking Media: A Fond Farewell to New Media's Old Ways
Rethinking Media: A Fond Farewell to New Media's Old Ways
 
Social Infects Everything: Inverting the Way Starbucks Goes to Market
Social Infects Everything: Inverting the Way Starbucks Goes to MarketSocial Infects Everything: Inverting the Way Starbucks Goes to Market
Social Infects Everything: Inverting the Way Starbucks Goes to Market
 
Web Empowered Printing: A Real-time Marketing Opportunity
Web Empowered Printing: A Real-time Marketing OpportunityWeb Empowered Printing: A Real-time Marketing Opportunity
Web Empowered Printing: A Real-time Marketing Opportunity
 

Recently uploaded

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfhans926745
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 

Recently uploaded (20)

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 

Earning an Audience in Real-Time

  • 1. Earning an audience in real time Paid I Owned I Earned Federated Media Publishing Confidential and Proprietary Smartphone Advantage: Easy access to your stuff Parallel Galaxy features: LivePanel, Music, HD Video, Allshare
  • 2. Your message Here !
  • 3. Your message Here !
  • 4.  
  • 5.  
  • 6.  
  • 7.
  • 8.  
  • 9.
  • 10.
  • 11. INTEREST EARNS AN AUDIENCE THAT AUDIENCE TAKES A VARIETY OF SOCIAL ACTIONS ON CONTENT , sharing it to their social graph. SOCIAL ACTIONS BRING CONTENT LINKS TO A NEW AND EXPANDED AUDIENCE , increasing the Projected Audience Reach. PROJECTED AUDIENCE “ EARNED MEDIA” THAT PROJECTED AUDIENCE DRIVES “EARNED” TRAFFIC BACK TO CONTENT THROUGH CLICKBACKS ON POSTS AND SHARED URLS. We call these clickbacks Social Landings. 2 3 4 THE NATIVE SITE AUDIENCE - comprised of loyal readers, natural search, and various syndication sources – views content. 1
  • 12. CONTENT MAKES GREAT AD CREATIVE
  • 13. (Social) Search Social Networks Email Syndication Mobile CONTENT MAKES FRIENDS, STRANGERS, AND EXPERTS YOUR CHAMPIONS Blogs and Microblogs
  • 14. WHICH PAYS YOU BACK IN OTHER WAYS SEARCH RELEVANCE (#1 in organic search ranking) REBLOGGING SOCIAL RELEVANCE
  • 15.  
  • 16.  
  • 17.

Editor's Notes

  1. Good content changes people ’s actions. It diverts people to new activities. Good ad creative will create interest and exploration. Authorities with information will direct you to things you didn ’t know existed. Friends recommendations based on expertise and experience will lead you to new discoveries. Great entertainment and attractions will draw you into new environments.
  2. When people ask me for an earned media strategy, I recommend they focus on a content strategy that is connected to their advertising strategy and is designed to be shared.
  3. When people ask me for an earned media strategy, I recommend they focus on a content strategy that is connected to their advertising strategy and is designed to be shared.
  4. This translates precisely to the web.
  5. Need kick ass conversationalist examples.
  6. Search: The more content is discussed, the higher it ranks in Search results, which are becoming increasingly social
  7. Search results Landing page 2.0 Facebook/Twitter/etc. Offline