Hi everyone! My name is Olena and I am Sales&Support Team Leader at Keyapp, service for mobile apps keyword promotion. If to talk about my path in mobile marketing, it was started almost two and a half years ago when I joined Keyapp. At this stage, I closely work with different apps categories to help them to achieve the top in app list on the store and attract more organic users. Today we will talk about next main points, which may be seen on the screen. They are: - 5 main mistake app developers may make before starting keyword promotion - how ASO influences the app success in keyword promotion - is it important to pay attention to the reviews - how to boost your app to top for search requests effectively As for Keyapp, we help the app developers and ASO specilalists to increase app positions for search requests on Google Play and AppStore, so the main services we provide are: - keywords promotion - CPI campaigns - reviews with guarantee - free tools for app analytics, such as app keyword ranks checking, keywords popularity checking, analysing the available indexed keywords. In this particular shpere Keyapp works already more than 5 years, so it is possible to say that within this time we have faced a huge varienty of cases of keyword promotion and succeeded in the creation of our own strategies which can help to achieve the best results both on Google Play and AppStore.

1. 5 mistakes each app developer
may make before starting game
app keywords promotion

2. Hello everyone!
My name is Olena Vedmedenko
Sales&Support Team Lead at Keyap
Work in mobile apps keyword promotion

3. What will we talk about today?
5 main mistakes app developers may make before starting keyword
promotio
how ASO influences the app success in keyword promotio
is it important to pay attention to the app reputatio
how to boost your app to top for search requests effectively

4. App reviews
(app reputation
management)
Free app
analytic tools
5+ years of experience
in keywords promotion
Over 43,000
Customers Choose us
Keyword
promotion

5. In average, more than 35%
of traffic app gets is search
traffic
Information from https://ru.asodesk.com

6. Not paying attention to App Store Optimization
Mistake №1
App Store Optimization is the process of improving app visibility within
the app stores and increasing app conversion rates

7. Visual Text
ASO
screenshot
icon
titl
subtitle (for Apple
short description (for Google
long description

8. Not to work with keywords and not to create
the keywords research
Mistake №2
Think as your
potential user
Check
competitors
Keyword research
Use app analytic
services
Brain-storm

9. Focusing only on brand keywords
Mistake №3
Keywords
Brand Non-brand
subway surfer
fruit ninj
roblox
surfer gam
fruit game fre
online fruits games

10. Brand keywords
almost 80% of organic traffic is received by brand ap
brand app will usually occupy top
it takes a lot of resources to boost the game for such keywords

11. 11
Not working with app metrics to get high ranks
Mistake №4
Game positions for keyword also depend on:
app conversion rates in-app activity
crushes, bugs reviews&rates

12. Not working with app reputation
Mistake №5
App reputation
App rating App reviews

13. Statistics of users willingness to download the app depending
on the rating
Information from https://www.apptentive.com

14. Importance of working with app reputation before starting any type
of promotion
it is easier to boost an app with high rating and positive reviews to top ranks
due to stores algorithm
it is possible to add keywords you want to be into the index for if you order
the review
negative reviews and low rating decrease the conversion rate

15. Promotion strategies to use
Lower, start with 5-10
At least 5-7 days
Google Play
In groups
At least in 3-4 days after campaign
Higher
Amount of installs
Length of campaign
How to promote keywords
Results
Importance of app metrics
Higher, start with 40-50
1-2 days
AppStore
Possible by one keyword
In 1-2 days after campaign
Lower

16. Let’s check some examples

17. “sudoku offline” Top 2, the USA
7
2

18. “farm games” Top 1, the USA
39
1

19. “fruits game” Top 2, Australia
243
2

20. “match 3 games” Top 2, Great Britain
10
2

21. “crash car” Top 1, Great Britain
1
41

22. “mahjong” Top 2, France
23
2

23. Work with ASO
Choose the right
promotion strategy Check app metrics
Check the new
keywords
Work with app
reputation
How to get top
positions
P.S. And do not be afraid
to use keywords installs

24. Thank you!
If you have some more questions, contact me
Telegram: @Elena_keyapp