Trends of app store optimization, localization, and keyword promotion for Asia regions. App Store optimization peculiarities and tips for Japan: - Gather both the keywords in Hiragana and Katakana for Japan locale. - Double-check machine translation with the help of English (your language)-Japanese dictionaries. - Use the Japanese chronology. - Pay attention to the meaning of numbers. - Proceed with visual optimization according to the trends in Japan. - Localize characters in screenshots. App Store optimization peculiarities and tips for South Korea: - In keyword research try to combine both English and Korean keywords. - Translate your app to Korean In screenshots optimization prefer complex and anime creatives rather than minimalist and realistic designs. - Follow the current Korean trends in icon creation for your app. - Case study of keyword promotion for Japan and Korea https://keyapp.top/?ref=91093

1. Trends of app store optimization, localization,
and keyword promotion for Asia regions

2. App Store optimization peculiarities and tips for JapanGather both the keywords in Hiragana
and Katakana for Japan locale
Double-check machine translation with the help of English (your language)-Japanese
dictionaries
Use the Japanese chronology
Pay attention to the meaning of numbers
Proceed with visual optimization according to the trends in Japan
Localize characters in screenshots
App Store optimization peculiarities and tips for South KoreaIn keyword research try to
combine both English and Korean keywords
Translate your app to Korea
In screenshots optimization prefer complex and anime creatives rather than minimalist and
realistic designs
Follow the current Korean trends in icon creation for your app
Case study of keyword promotion for Japan and Korea
Introduction

3. according to some reports provided by
Sensortower and Statista, Asia still
dominates the market and leads them
based on year-over-year growth in mobile
spending per capit
such languages as Korean and Japanese
are one of the most widely used in the
world due to the high amount of native
speakers.
There are a few reasons to optimize your application
for such Asian countries as Japan and South Korea:

4. Thereare4typesofwritinginJapanese:hiragana,katakana,hieroglyphs(kanji),andromaji(latin).
AppStoreoptimizationpeculiaritiesandtipsforJapan

5. Check the screenshots below showing the search list for both Japanese keywords “puzzle” written
in Hiragana and Katakana.

6. For example, if you want to add the keyword “dating” to your metadata, it will take 6 symbols
in English and only 2 in Japanese “日付”, so this considerably saves the place when you fill in
the keyword field on AppStore.
1.Gather both the keywords in Hiragana and Katakana
for Japan locale.

7. Usually,whenyoutranslateanywordfromyourpreferredlanguagetoJapaneseone,and
thenviceversathemeaningmaybedifferentaswellasinmostcasesGoogletranslatesthe
wordstoKatakanawhileHiraganamaybepreferredbyorganicusersforthesearchonthe
stores.Forexample,forthekeyword“drifting”inEnglishGoogleTranslateshows“ふわっと”
inKatakanawhileinHiraganathekeywordis“漂流”.
2.Double-checkmachinetranslationwiththehelpofEnglish
(yourlanguage)-Japanesedictionaries,asGoogleTranslate
veryoftenmistranslatesintoJapanese.

8. Another point that is often not taken into account when app store localization is that in Japan
the chronology goes according to the eras of the emperors reign. Although the Japanese
understand the standart chronology we use, for complete localization it is better to take this
feature into account.
3.Use the Japanese chronology.

9. Itisimportanttoavoidembarrassingmomentsthatpreventtheapplicationfromincreasing
conversion.ItisknownthatfortheJapanese,4(“death”),9(“suffering”),and13(“numberof
failures”)areunluckynumbers.Makesurethatyoudonotusethesenumbersinthetextor
visualoptimization,asevensuchthingsmayinfluencealottheamountoforganictrafficyouget
inthiscountry.
4.Payattentiontothemeaningofnumbers.

10. Usually, when you create the icon and
screenshots for your app, you may try to make
them minimalistic and simple to put there only
the needed details for the users. But in Japan,
people are used to collecting all the
information they need in one place. The same
may be applied to app screenshots. Do not be
afraid to put all the details about the app in the
screenshots as well as written information, as
minimalism may distrust Japanese users.
5.Proceed with visual optimization according to the trends
in Japan.

11. When localizing your app screenshots to Japan, it is better to use Japanese models. It makes
the app more appealing to users as it makes it feel like the app was made for Japan. By the way,
the same may be applied to games when you change your original characters to manga ones, as
manga is extremely valued in this country by people of all ages.
6.Localize characters in screenshots.

12. South Korea occupies the fourth place
in the list if to analyze the developers’
revenue. Higher in the list only the US,
China and Japan are, so it is completely
logical to pay attention to this region in
your app localization, as this region may
bring the growth to your application.
App Store optimization peculiarities
and tips for South Korea

13. As it is known that most Korean people understand English and may use some simple English
keywords to find an app. In such a way you will have the full list of keywords and be able to
estimate the keyword popularity for your text metadata and promotion. One more tip to follow is
to combine both Korean and English keywords in the keyword field on AppStore with the aim to
index the app for search requests.
1.In keyword research try to combine both English
and Korean keywords.

14. You need to translate not only the text
metadata and words on the screenshots/icon,
but the app itself as well. If you want to attract
organic users and receive positive rating/
reviews, users should see that the application
inside is also translated.
2.Translate your app to Korean.

15. Koreans really value images that have a Korean
“feel” to them. For apps, localizing UIs and
having Asian models on your creatives make
them more appealing to Korean users. As for
games, it means having a cute manga and/or
anime style called Aegyo that is highly popular
in Korea, such as Kawai in Japan. So, having
anime elements or Asian models on your
creatives makes them more appealing to
Korean users.
3.In screenshots optimization prefer complex and anime
creatives rather than minimalist and realistic designs.

16. In gaming applications, the trend is to show a popular hero on the icon; for non-gaming
applications, the trend, as in China, is the Brand Name on the icon, but not in its entirety, but, for
example, only the first letter, like the local player NAVER with a laconic letter N on the icon.
4.Follow the current Korean trends in icon creation
for your app.

17. The first example is for promotion in Korea on Google Play. The keyword promoted is “퍼즐 게임”
(“puzzle game”). The promotion was started with the rank 101. Within 7 days we have used 595
installs in total, starting with 70 installs for the 1st day and finishing with 100 installs at the last
day of the promotion. Within this period of time we managed to achieve rank 1 for the keyword.
Case study of keyword promotion for Japan and Korea

18. The next example is promotion in Korea as well, but the store is AppStore. The keyword we
worked with is “RPG 게임” (“rpg game”). The promotion was started from the rank 50. As the first
campaign we set the order for 2 days with 50 and 70 installs accordingly. Checking the results
after the campaign we noticed that there is no increase, so decided to set one more order for 2
days with 80 installs daily. This brought and effect and finally we managed to receive top 2 for
the search request.

19. The first app we worked with is Android. The keyword we worked with is “出会系アプリ”
(“dating apps”). In total we used approximately 500 installs to boost this keyword starting
with 50 daily and increasing every day for 20-25%. The starting rank was 11 and after the
campaign we managed to achieve the 1st position.

20. Thank you
Contact email:support@keyapp.top