My name is Colton Wright. I bring a lot to the table and deliver results with a creative spin either professionally or for fun!

1. Hi! My name is
Colton Wright

2. Weber
Shandwick,
Account
Execu+ve,
Aus%n
(2012
–
Present)
Organized
events
for
the
advocates/Centers
of
Influence
(COI)
program
during
the
U.S.
Army’s
largest
event
of
the
year,
The
U.S.
Army
All-­‐American
Bowl.
Coordinated
across
mul%ple
PR
teams
throughout
the
country
to
plan
custom-­‐tailored
events
for
more
than
100
COIs
to
drive
brand
awareness
and
increase
engagement
in
various
communi%es.
Managed
pitching
efforts,
event
set
up,
tear
down
and
street
team
for
CKE
Restaurants’
“The
Amazing
Spider
Man”
event
in
Houston,
TX,
as
part
of
the
client’s
partnership
with
Sony
Entertainment
and
secured
the
local
Houston
NBC
affiliate
to
cover
event.
Brought
in
250
patrons
through
the
interac%ve
experience
within
a
6-­‐hour
%meframe.
Led
RadioShack
street
team
to
create
a
Tweetback
campaign
during
SXSW.
Increased
company
and
product
brand
awareness
by
distribu%ng
Enercell
power
packs
to
event
a_endees
who
tweeted
@RadioShack
resul%ng
in
more
than
40
million
impressions.
Drove
content
management
strategy,
crea%on
and
distribu%on
for
the
U.S.
Army’s
monthly
newsle_er
to
their
advocates
as
well
as
calcula%ng
and
quan%fying
quality
opens
and
forwards.
Increased
open
rate
by
67
percent.
Owned
social
media
engagement
strategy
and
delivered
metrics
calcula%ons
for
the
U.S.
Army’s
various
events
around
the
country
on
plaeorms
such
as
Facebook,
Twi_er,
YouTube
and
Google.
Created
video
produc%on
content
and
packages
for
the
U.S.
Army
to
be
posted
on
YouTube
and
mined
out
to
other
Army
external
websites
and
various
media
outlets.
Weber
Shandwick,
Assistant
Account
Execu+ve,
Aus%n
(2011
–
2012)
Launched
a
PR
Pla%num
Award
finalist
campaign
for
Reading
Is
Fundamental.
Outreach
for
the
campaign,
“Book
People
Unite,”
included
more
than
140
media
placements
and
more
than
79
million
impressions
gathering
placements
in
NYTimes,
Yahoo!
News,
The
Washington
Post:
Ideas
@
Innova+on,
The
Washington
Post:
Answer
Sheet,
People.com,
Topix,
NPR,
Mashable.
This is my resume …

3. Weber
Shandwick,
Account
Execu+ve,
Aus%n
(2012
–
Present)
Organized
events
for
the
advocates/Centers
of
Influence
(COI)
program
during
the
U.S.
Army’s
largest
event
of
the
year,
The
U.S.
Army
All-­‐American
Bowl.
Coordinated
across
mul%ple
PR
teams
throughout
the
country
to
plan
custom-­‐tailored
events
for
more
than
100
COIs
to
drive
brand
awareness
and
increase
engagement
in
various
communi%es.
Managed
pitching
efforts,
event
set
up,
tear
down
and
street
team
for
CKE
Restaurants’
“The
Amazing
Spider
Man”
event
in
Houston,
TX,
as
part
of
the
client’s
partnership
with
Sony
Entertainment
and
secured
the
local
Houston
NBC
affiliate
to
cover
event.
Brought
in
250
patrons
through
the
interac%ve
experience
within
a
6-­‐hour
%meframe.
Led
RadioShack
street
team
to
create
a
Tweetback
campaign
during
SXSW.
Increased
company
and
product
brand
awareness
by
distribu%ng
Enercell
power
packs
to
event
a_endees
who
tweeted
@RadioShack
resul%ng
in
more
than
40
million
impressions.
Drove
content
management
strategy,
crea%on
and
distribu%on
for
the
U.S.
Army’s
monthly
newsle_er
to
their
advocates
as
well
as
calcula%ng
and
quan%fying
quality
opens
and
forwards.
Increased
open
rate
by
67
percent.
Owned
social
media
engagement
strategy
and
delivered
metrics
calcula%ons
for
the
U.S.
Army’s
various
events
around
the
country
on
plaeorms
such
as
Facebook,
Twi_er,
YouTube
and
Google.
Created
video
produc%on
content
and
packages
for
the
U.S.
Army
to
be
posted
on
YouTube
and
mined
out
to
other
Army
external
websites
and
various
media
outlets.
Weber
Shandwick,
Assistant
Account
Execu+ve,
Aus%n
(2011
–
2012)
Launched
a
PR
Pla%num
Award
finalist
campaign
for
Reading
Is
Fundamental.
Outreach
for
the
campaign,
“Book
People
Unite,”
included
more
than
140
media
placements
and
more
than
79
million
impressions
gathering
placements
in
NYTimes,
Yahoo!
News,
The
Washington
Post:
Ideas
@
Innova+on,
The
Washington
Post:
Answer
Sheet,
People.com,
Topix,
NPR,
Mashable.
Sometimes an 8.5 x 11 resume isn’t
enough to truly grasp what a person does.
I hope this presentation gives you a little
more insight to what I do.
This is my resume …

4. Here are a few examples of
the events I’ve done
(With some successes too!)

5. For 1 week I was responsible for:
3 Speaker Panels
25 Escorts1 Game
100 Advocates

6. Engaging Advocates

7. Thanks, NBC! In
total, 63K
impressions for
Houston’s event
CKE Restaurants’ “The
Amazing Spider-Man”

8. RadioShack @ SXSW: Tweetback! Fans and users received a free Enercell
phone charger for Tweeting @RadioShack and using #RSSXSW
More than 400 Enercell Packs
handed out in three days.
More than 40M Impressions!

9. I love event planning so
much, I do it in my free
time!
Really?
Really!

10. Whether I’m putting together a
74th Annual Hunger Games Capitol Couture Brunch
Including our very
own
Parade of Tributes

11. Or planning a Black & White Criminal Party

12. Creativity doesn’t have to be big
to have an impact.
We only had 10 people but we
touched a city.
(see next slide for video!)

13. Four takeaways for why Colton
Wright would be great for Jive:
Manage a cross-
functional team
Results driven
I bring creativity to my work
Deliver an exceptional
customer experience

14. @ColtonJames
Send me an email:
ColtonWright87@gmail.com
http://www.linkedin.com/
in/coltonjameswright