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marco.gianotten@giarte.com
Marco_Gianotten

Happy = Productive
The value of user experience in Corporate IT
Enterprise IT
=
© Giarte

Crtl

Alt

Delete
Digitalization Disruption = Creative Destruction
Data equity will be as
important as brand equity
Top-Line Growth is the holy grail of alignment

TLG
TCO
© Giarte
Data is the new oil

3D printing = e-industry

Transforming digitalization into a money-making machine

© Giarte
Sales boost
CI(n)O?
Bypass?
I like my
IT department
Most SLAs are like watermelons: green outside, ‘red’ inside

© Giarte
Feel the business’ heartbeat and be a digital entrepreneur

© Giarte
The ultimate boost for digital-fueled business innovation,
is when the costs of failure are driven down to almost zero.

© Giarte
Darwin
Mission critical

© Giarte
Managing business-critical IT needs an out-side in mindset

© Giarte
IT debt was once defined
as a deferred technical
expense. Today it’s about
competitive disadvantage

© Giarte
Zero repeat
April 3, 2010
Changes the IOS of the brain
Present and past

Present and future

Verbal, sequential and analytical

Visual, random and creative

Respond to logic

Respond to emotions

Learning takes effort

Instant learning on the fly

Identify important details

See the end result

Use logics to solve problems

Use intuition to solve problems

Be cautious and careful

Dare to take risk

Incremental change

Disruptive change
It’s according the specs

Above customer expectation

Gold, silver or bronze?

Just do your job!

Number of major incidents

Total business impact

10% reduction of TTM IT projects

Outperform the competition

Read the fricking manual!

I’m not a nerd, don’t make me think!

We have follow procedures

Too much effort to get things done
Empathy
is #1
It’s your capacity to recognize the
concerns other people have
Mirror neurons
Maslow 2.0
Enterprise IT loves Consumerization 2.0:
CYO, FYO, BYOA, BYOI…

© Giarte
IT E.Q.

Credible
Useful

Desirable
Valuable

Usable

UX

Easiness
Accessibl
e

Solutions
UX is short for
User eXperience

Technology

© Giarte
100% Uptime 2.0
Operational
Performance

100% Uptime
Customer / User
Experience

Downtime Severity 1
Incidents
# minutes ( -/- 50%)

Severity 1 incidents
linked to problems
(100%)

# Severity 1 Incidents

Problem analysis
(Sev 1) within 20
working days
(75% healthy)

(-/-20%)

Performance Index
(based on business-critical
E2E chains and IT Services)

Leadtime # open
Problems
(80% closed within
180 days)

# Changes causing
Severity 1 Incidents
(0%)
(L)user?

Why do users feel so helpless interacting with helpdesks?

© Giarte
Multi-channel support is about experience and effectiveness

© Giarte
Not only fix the incident, but also the customer

© Giarte
In services the worst thing that can happen is when customers
get ‘pizzled’: being pissed-off and puzzled at the same time

© Giarte
How much effort?

the incident resolved?
the service requested?
…did it take me personally to get

the information needed?
the change I wanted?

© Giarte
Decrease # of incidents by

FACT ZONE DSM ITSAT CASE

START

+18 MTHS

DSM IS A GLOBAL SCIENCE-BASED
90%
70%
COMPANY ACTIVE IN HEALTH, NUTRITION
AND MATERIALS WITH ALMOST 20,000
6.5
7.4
User satisfaction ratings incidents
EMPLOYEES.
First Time Right

7

Number of FTEs Service Delivery

13

10

With ONE IT, DSM Global ICT wanted to prevent waste
in the E2E incident management. Input-based metrics
(average time to respond, average handling time) and
SLA targets valued speed over quality and often deliver a
high-effort experience for the user.
User experience was made leading in performance
management. When tickets are closed, the user
determines if closed is actually solved (according to the
user). MSPs are rewarded for user experience.

Annual Savings

9.6

= 40% less

4mln €

Number of calls (per user) per year

50.000
Overall
satisfaction
worldwide
Quick view
United States

Quick view offers an
overview of the
service areas within
the selected location
Scorecard
United States

Scorecards offer an
overview of the
service areas within
the selected location,
with more detailed
information on the
score
Evaluated
Incident-tickets
United States

Evaluations offer an
detailed overview of
a particular service
area within the
selected location
One evaluation
gives you the
smallest details of a
particular end user

One single
evaluations
Service area
score incidents
worldwide
Selection
menu
40 HP resolver
groups clustered
under one name
40 HP resolver
groups, puled down
for more details
Ymor Workshop - Happy user = productive user  - Marco Gianotten  CIO SUMMIT 2014

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