The effects of DXPs will be revolutionary when we look back. The path we take will be evolutionary. Simpler steps.
Medical Students are told to look at the basic first, before searching for an exotic disease
Hoofbeats image in sceeen?
The Stakes are High
More Pictures of future?
The Hoofbeats of Digital Transformation:Did we listen for Horses or Zebras?
The Market Chose Revolution not Evolution
Spelling: Spoor = Poor Spellihng: suited = suite
Large promise gap between Customer Expectations and Company’s ability to deliver great experiences. Suites are slow.
Spelling: aPis=APIs Spelling: dX = DX
Analysts are now saying:
The biggest mistake Byrne finds with practitioners is they go with “big-name vendors hoping that the sheer breadth of that vendor's portfolio will help digital marketers solve the diverse challenges in front of them and generally ease the pain of integration.”
enterprise customers following a “suite” strategy are generally less satisfied with their technology, Byrne added, than peers who put together more flexible sets of solutions that allow them to swap in better-fitting alternatives.
Another point that Byrne shared is to be wary of following fads and trends. “The other big mistake, though, is constantly rolling out faddish new tools in the absence of a broader stack strategy and architecture, » the real story group
Should read « Remaining 70% = 11%, 22%, 33%
Comment: Need to make « An Integration Strategy » stand out more
Garnter Quote: Jahia's customers report that it offers excellent support, both during and after deployment. Gartner MQ.
Making Digital simpler. Occam’s Razor, Horses, Zebras, and Evolution