Freak X Games is an HTML5 game development studio that creates engaging games to help businesses increase revenue. It develops over 90 HTML5 games across genres that can be integrated into other platforms and devices to attract users and boost engagement. As the gaming industry has evolved from basic PC games to advanced virtual systems, Freak X Games leverages HTML5's cross-platform capabilities to publish games on its own portal and distribute them worldwide. The company works with over 200 clients across industries to develop customized games through licensing or revenue-sharing models.

1. I N D I A
www.ciolookindia.com ISSUE 01 | VOL 04 | 2023
Developing HTML5 Games for Gaming Enthusiasts
While Helping Businesses to Increase Revenue
Aashish Arorah,
Founder
Freak X Games
Immersive
Developments
Comprehending the
Emerging Advancements
in Artificial intelligence
Know-How
How Data Analytics
can Enhance UI/UX in
Gaming Industry?
The Most
Innovative
Solution Provider

2. Failure doesn't mean e game is over,

3. #CIOLOOKINDIA MAGAZINE
it means try again wi experience.

4. AbhishekJoshi
DeputyEditor
abhishek.joshi@insightssuccess.com
Abhishek Joshi
The gaming industry has developed from mere small
programs to massive 3D Virtual gaming systems
where players from all over the world connect
online and play various levels. Growing steadily from basic
games, the gaming business has evolved from PC-based
versions to high-end gaming consoles to the recent cloud-
based gaming, which has enabled players to download the
games on their PCs or smartphones and begin playing.
The technological developments in various modes of
communication using web-based applications and modern
cross-platform mobile applications have opened gaming
opportunities to the masses worldwide. System
compatibility is further enhanced with versatile links that
could be used to play from any device.
The gaming industry has surged rapidly in the recent
decade, possibly due to the sudden pandemic, which
captivated the entire world for months together. The gaming
industry witnessed the largest downloads and solid increase
in the number of players from varying age groups as it
provided valuable entertainment and interesting recreation.
The dynamism of the gaming industry has been
thoughtfully leveraged through customized applications in
several other industries of construction and real estate,
engineering and manufacturing, healthcare, education,
marketing and public relations and many more.
The gaming experts today have empowered the business in
their communications, presentations, training programs and
better customer awareness. The gaming industry
professionals have achieved a benchmark of equipping the
industry verticals with the engaging vibrancy of gaming
applications.
Recognizing these revolutionary change-makers, CIOLook
India is pleased to bring forth its latest edition, ‘The Most
Innovative Gaming Solution Provider,’ that unveils the
gaming wizards who have discreetly crafted the
phenomenal luster to the marketing, education and several
other activities.
Triggering your enthusiasm further, our in-house editorial
team has crafted a couple of interesting articles that will
enrich your gaming knowledge.
Have an engaging and engrossing read. Enjoy the
experience. Cheers!
Welcome to the Dynamic
World of Gaming Solutions

5. Editor's
Note
April
2023

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8. Developing HTML5 Games for Gaming Enthusiasts
While Helping Businesses to Increase Revenue
Freak X Games’ game library
consists of over 90+ engaging and
top-quality HTML5 games, and as
an HTML5 Game Development
Studio, it constantly builds more
games and enables one to gain
access to its rich collection of
exclusive games.

9. Cover
Story

10. Today, people live in a digitally enhanced world in
which social media and apps consume and
influence a significant portion of our everyday
lives. In recent years, social gaming has become another
addition—becoming a habit—that has kept us spellbound
by its charm.
Social gaming has become a total time sink for the masses
thanks to its user-friendly, frictionless, and shareable
interface, adding a new level of complexity to game design.
A lighter and far more practical approach to game
production for mobile and web-based platforms is now
available. Thanks to HTML5's development from its
gloomy commencement.
Since Adobe Flash is being extinct in its existence, HTML5
is perpetually emerging as the technology of choice for
major game production studios. HTML5 is a very well-
liked and in-demand platform that offers some interesting
cutting-edge features, including 2D and 3D graphics, offline
asset storage, and audio APIs. It can also adapt to different
resolutions, screen sizes, standards, and ratios.
As a leading HTML5 game production firm in India, Freak
X Games is committed to creating outstanding HTML5
games using cutting-edge technologies. It is a team of
incredibly talented and knowledgeable game designers and
developers who can create visually stunning, captivating,
and top-notch HTML5 games for both mobile and online
platforms that guarantee a rise in traffic and higher returns.
The HTML5 games from Freak X Games are created and
tuned to work well on a variety of platforms, including
Android, iOS, Web, etc. The company creates a wide range
of HTML5 games, including arcade, action, casual,
sports, puzzles, and many more.
The company's games serve several commercial objectives,
including raising brand exposure, enhancing platform
traffic and engagement, and, above all, serving as a
fantastic source of pleasure. The primary goal of Freak X
Games is to integrate its games across many platforms to
increase user engagement and generate more money.
Freak X Games is currently providing services to 200+
clients across a variety of industries, including eCommerce,
real-money gaming apps, news platforms, wallet apps, and
many more.
Freak X Games
develops, publishes,
and distributes
world-class HTML5
games that enable
businesses to a ract,
retain, and convert
potential clients.
Embracing the Fundamentals of HTML5
As Freak X Games is in the HTML5 gaming industry, the
company highlights some of the prominent features of
HTML5 games.
• HTML5 games are browser-based games and do not
require installation on a user's computer or the
download of any plugins in order to play.
• Since HTML5 offers cross-platform support, the
majority of devices can run HTML5 games without
impacting their performance. It enables game
developers to put more emphasis on the games' quality
rather than worrying about how well they perform.
• HTML5 games are constructed using a powerful
technological stack that offers several advantages like
simple accessibility, cross-platform compatibility,
seamless upgrades, and much more. These advantages
allow HTML5 games to evolve more quickly and
increase user engagement.
The Most Innovative Gaming Solution Provider

11. Aashish Arorah
Founder & CEO
Harish Kumar
Product Manager
Prabhakar Dhoundiyal
Business Development
Manager
Ranvijay Kumar
Senior Game Artist

13. • HTML5 games offer several innovative ways to
increase overall revenue significantly. These games'
cross-platform interoperability makes them ideal for
promotion across several platforms, which increases
revenue from in-game advertisements.
• H5 games can work wonders for one and increase
platform traffic beyond expectations for businesses. It
can also be ensured that business users use the
platform for longer periods of time, thanks to these
captivating and immersive games.
• Any upgrade to HTML5 games is quite simple
because HTML5 enables developers to write code
only once and then release it to a variety of platforms,
making it possible for developers to quickly make the
needed changes for each platform.
Freak X Games
develops, publishes,
and distributes
world-class HTML5
games that enable
businesses to a ract,
retain, and convert
potential clients.
Offerings that Signify Proficiency
Freak X Games develops, publishes, and distributes world-
class HTML5 games that enable businesses to attract,
retain, and convert potential clients. The company is made
up of a group of highly qualified and experienced game
designers and developers who can develop visually
stunning, captivating HTML5 games for both mobile and
online platforms that guarantee a rise in traffic and more
profits.
It serves as a hub for HTML5 gaming. The business
operates in three segments of the gaming market:
H5 Game Development- Freak X Games develops
premium HTML5 games that are well-optimized with
engaging themes and a unique storyline. These games are in
different genres, such as action, shooting, arcade, casual,
etc. This enables clients to attract multiple users depending
on their interests.
H5 Game Publishing- The company has its own gaming
portal, Gameskite.com, where it publishes HTML5 games.
It is a free-to-play platform with games in multiple genres
and languages.
H5 Game Distribution- Freak X Games distributes its
games all over the world. The team states, "We deploy them
on our clients' platforms as per their needs. Once these
games are successfully deployed, they are ready to be
played on any device. No further steps are required."
Freak X Games creates its own in-house HTLM5 games
and publishes them on its portal, in
Gameskite.com,
contrast to its rivals, which get content from gaming
development firms. It develops visually stunning and high-
quality HTML5 games and then integrates them on a
variety of platforms, including eCommerce, real-money
gaming apps, news platforms, etc., to guarantee an increase
in traffic and higher returns.
To provide a great experience to the client's local audience,
Freak X Games has developed its games in a variety of
localized languages, including Hindi, English, and other
well-known world languages such as Arabic, French,
Spanish, etc. The company states, "We localize our games
in a way that helps their brand to beat linguistic barriers
and connect with diverse audience groups in different
locations effectively."

14. As a full-fledged HTML5 game development company,
Freak X Games has all it takes to develop Multiplayer and
PVP games. PVP games are multiplayer games that are
played among human players rather than with computer
bots.
Freak X Games’ game library consists of over 90+
engaging and top-quality HTML5 games, and as an
HTML5 game development studio, it constantly builds
more games and enables one to gain access to its rich
collection of exclusive games.
Building Exceptional and Innovative Solutions
Freak X Games offers assistance to its clients. User
engagement on websites and mobile applications is the
most common problem for many businesses. Lower
revenue is the effect of low conversion rates from lower
traffic. However, its top-notch HTML5 games can drive
more users to the website or app, which will boost usage
and revenue.
Based on the client's choices, Freak X Games re-skins and
customizes its games. It offers updated versions of all of its
games that don't materially alter the core gameplay in order
to fit its brand. The final version functions exactly like the
original game and can be released swiftly while also
effectively communicating the brand's concept through new
graphics. Freak X Games offers its games under two
business models:
Licensing- Freak X Games’ develops in-house games and
offers its clients the option to get a one-time license for its
games for a fixed sum. It charges per game, per month.
Once the clients deploy the game on their platform, all the
generated revenue is theirs to keep.
Revenue Share- For brands on tighter budgets, Freak X
Games offers its current collection of games embedded with
ads on a revenue-sharing basis. With the ads being a major
source of revenue for Non-Exclusive games, the revenue
from these games is then split, and the client gets to keep a
good percentage of the total revenue.
Its major business segments are:
Non-Gaming- Brands looking to attract and retain users on
their platform. These include telecom, OTT, eCommerce,
etc.
Gaming- Freak X Games develops bespoke games for
clients looking to develop and monetize their gaming ideas.
It leverages its in-depth expertise and saves them from the
hassle.
High Traffic Brands- Freak X Games helps high-traffic
websites monetize their traffic by embedding its games on
their sites and sharing revenue from ads.
With seamless cross-platform compatibility that increases
engagements and conversions while optimizing revenue
from many sources, Freak X Games gives clients' brands a
competitive edge. Its development know-how and quick
turnaround times enable the company to provide a variety
of exciting games that guarantee higher engagement and
conversion rates on clients’ platform.
Overcoming the Industrial Adversities
The major challenge that Aashish and the Freak X Games
team face is that of the distinct types of platforms on which
they embed their games. Because each platform has a
unique niche and history, the team must offer solutions that
meet their needs. Additionally, different tactics would be
used for each platform to increase their engagement with
the help of the company's HTML5 games.
Freak X Games
predicts that
multiplayer and AR
(Augmented Reality)
gaming will bring
about the next big
shi in the market.

16. To get around this, the Freak X Games team thoroughly
investigates and evaluates the client's platform before
designing the engagement strategy.
When asked about what advice he would give to the
budding entrepreneurs who aspire to venture into the
Gaming space he asserts, “Gaming field is vast and is
expanding in India. I would encourage people to come and
contribute to this sector. There is an excellent scope of your
career in the gaming industry.”
Evolving with the Core Values
With time, the Freak X Games team is also evolving and
bringing enhancement to its knowledge. It has advanced
greatly from creating simple games to multi-player ones.
Aashish says, “Our quality is getting better than other
HTML5 game providers in the market. We also have
regional games that are not much covered by others.
Besides that, with our HTML5 games we allow our clients
to gratify their users which helps them to increase their
platform engagement. We also assist them in their branding
with our gamification and give them an opportunity to turn
their ideas into games.”

17. According to Aashish, what clients most admire about
Freak X Games team is:
• Premium quality HTML5 games
• Localization of games
• Customization of the gameplay mechanics
• Constant support
• Our commitment
Heading Towards a Global Approach
Since HTML5 games are web games and limited to playing
on browsers, Freak X Games is also planning to develop
installable games and for that it will soon make its
presence on the play store and app store.
Freak X Games places a significant emphasis on having a
global audience and has led the way in localizing its games
by incorporating popular world languages like English,
French, Spanish, and Arabic. The team also has plans to
create narrative-driven HTML5 games on contemporary
societal topics, such as climate change, that appeal to a
sizable young audience.
Freak X Games predicts that multiplayer and AR
(Augmented Reality) gaming will bring about the next big
shift in the market. In order to broaden its selection of
games, the team is presently doing research and gathering
information in this area. "We will surely come up with such
games in the future," says Aashish.
With seamless cross-
platform compatibility
that increases
engagements and
conversions while
optimizing revenue from
many sources, Freak X
Games gives clients'
brands a competitive edge.

18. The Visionary Leader
Aashish Arorah, the Founder of Freak X Games, has always wished to be an entrepreneur
and establish his own business. For Aashish, the greatest source of inspiration as a leader
came from realizing how a business operated on a larger scale and wasn't just one facet of a
job. He was constantly drawn to hearing interviews of people who had struggled to launch
their own businesses, particularly those in the IT sector. He says "My entrepreneurial journey
is quite similar to theirs."
Aashish began working in 2010. He had been writing blogs on tech, entertainment and
sports and doing SEO for the same. Soon, he gained expertise in ad monetization through
digital content. This was solely on an individual level.
During that time, he was also learning UI design, and soon after he acquired the knowledge,
he started doing freelancing work to polish his skills. He shares, "My work was appreciated by
the clients, and this motivated me to apply for full-time roles at reputed companies. I worked as a
UI Designer at TPF Technologies in 2014 where I widened my knowledge in digital arts as well.”
His journey reached its next stop when he started working as a game artist. He first learned
about the HTML5 gaming sector in 2015, and he immediately became quite interested in it.
He states, "I saw the potential of the HTML5 gaming career in India that was booming
exponentially. With more than 2.34 billion online players, it was the fastest-growing
entertainment industry.”
Aashish has always been a person with lots of ideas and a light bulb momentarily appeared
just then. "It was to open an HTML5 Game Development company that apart from developing
HTML5 games, also provides services of game publishing and game distribution across the world."
So, he collected all the knowledge needed and with a small team of game developers and
designers, he founded Freak X Games in October 2017. He states, "Gracefully, the company is
flourishing and is considered among the well-respected HTML5 gaming organizations.”

20. Accolades in the Spotlight
In the prolonged odyssey of excellence, Freak X Games has been
providing its magnificent services to industry leaders including:
The digital wing of the
Jagran Prakashan Limited - India's leading
media and communications group
Jagran Prakashan
India's Most Premium OTT Service
with a streaming library of
over 150,000 hours in 11 languages
MX Player
The biggest marketplace of cross-
platform games connecting the best
game developers with publishers
Game Distribution
A one-stop platform that brings the world of
gaming together – from gamers, game
publishers, spectators to gaming communities.
JIO Games
ABP Network is one of the largest Indian
media groups with unrivaled timeline
in imparting news fearlessly nationwide.
ABP
The go-to browser games platform
for 20+ million monthly users worldwide.
CrazyGames

22. Comprehending the
Emerging Advancements
Artificial Inteigence
in
Artificial intelligence (AI) is one of the most
exciting and rapidly advancing fields of
technology. In recent years, AI has made
remarkable progress and has become an essential tool for
many industries. The emergence of new advancements in
AI has the potential to revolutionize the way we live and
work. Artificial intelligence (AI) has made tremendous
progress over the last decade and continues to evolve at an
accelerated pace.
It is a field of computer science that involves creating
intelligent machines that can work and think like humans.
AI has the potential to transform every industry and
revolutionize the way we live and work. In this article, we
will discuss the emerging advancements in artificial
intelligence.
Deep Learning:
Deep Learning is a subset of AI that involves creating
neural networks that can learn and improve on their own.
Deep Learning has shown remarkable success in image and
speech recognition, natural language processing, and
playing games. The most significant advantage of Deep
Learning is its ability to learn from large amounts of data,
making it ideal for tasks that require pattern recognition.
Deep learning algorithms work by analyzing vast amounts
of data and detecting patterns and relationships within that
data. The neural network architecture consists of multiple
layers of interconnected nodes that process the input data
and extract features that are relevant to the problem being
solved. The output of the neural network is then used to
make predictions or decisions.
One of the key advantages of deep learning is its ability to
learn from large amounts of data, making it ideal for tasks
that require pattern recognition. For example, deep learning
is used in image recognition systems to identify objects in
pictures or videos, and in speech recognition systems to
convert spoken language into text.
Natural Language Processing (NLP):
Natural Language Processing is a branch of AI that focuses
on the interaction between computers and humans through
natural language. NLP is used to develop chatbots,
language translators, and speech recognition systems. The
advancement of NLP has enabled computers to understand
and interpret human language, making communication
between humans and machines more natural.
NLP is essential for many applications, including language
translation, chatbots, and speech recognition. It enables
computers to understand and process human language in a
way that is similar to how humans do, by identifying the
meaning of words, phrases, and sentences.
NLP uses techniques such as machine learning and deep
learning to analyze large amounts of text data and extract
relevant information. Some of the key applications of NLP
include sentiment analysis, text classification, and
information extraction.

23. Immersive Developments

24. Sentiment analysis is a technique used to identify the
sentiment expressed in a piece of text, whether it is positive,
negative, or neutral. Text classification involves
categorizing text into predefined categories based on its
content. Information extraction involves extracting relevant
information from text, such as named entities, events, and
relationships between entities.
NLP is also used to develop chatbots and virtual assistants
that can interact with humans in natural language. Chatbots
use NLP algorithms to understand the user's intent and
provide relevant responses. Virtual assistants, such as
Apple's Siri or Amazon's Alexa, use NLP to understand
voice commands and respond to user requests.
Robotics:
Robots are a significant application of AI that have made
significant progress in recent years. AI-powered robots can
perform complex tasks, such as assembling products,
performing surgery, and exploring space. With
advancements in AI, robots can now learn from their
environment and make decisions based on the data they
collect.
Autonomous vehicles:
The development of autonomous vehicles is one of the most
significant advancements in AI. Self-driving cars use AI to
make decisions based on the data they collect from sensors
and cameras. AI-powered vehicles have the potential to
make transportation safer, more efficient, and more
affordable.
Personalization:
AI-powered personalization is another emerging trend in
AI. Companies are using AI to personalize their products
and services to meet individual customer needs. AI-
powered personalization uses data and machine learning to
understand customer behavior and preferences, enabling
companies to offer personalized experiences that meet their
needs.
Cybersecurity:
AI has shown significant potential in cybersecurity. AI-
powered cybersecurity tools can detect and respond to
cyber threats in real time. AI algorithms can analyze vast
amounts of data to identify patterns and anomalies that
could indicate a cyber-attack. With the increasing frequency
and complexity of cyber threats, AI-powered cybersecurity
tools are becoming more critical.
Quantum Computing:
Quantum Computing is a new field that combines AI and
quantum mechanics. Quantum computing has the potential
to solve problems that are impossible for classical
computers to solve. The integration of AI and quantum
computing can lead to the development of more powerful
and efficient algorithms.
The Future is here!
In conclusion, AI is advancing rapidly, and its potential to
transform every industry is enormous. With advancements
in Deep Learning, NLP, Robotics, Autonomous vehicles,
Personalization, Cybersecurity, and Quantum Computing,
we are witnessing a new era of AI that will shape the future
of our society. It is essential to continue investing in AI
research to ensure that we can harness the full potential of
this technology.
-Kedar Borgaonkar

26. How Data Analytics
Can Enhance
UI/UX in
Gaming Industry?
Data analytics has been a game-changer in many industries, and the gaming industry is no
exception. As technology advances and gaming becomes more popular, the competition
between game developers has intensified. In this context, game developers are seeking new
ways to enhance user interface (UI) and user experience (UX) to ensure gamers stay engaged with
their games. One such way is by using data analytics to gain insights into how users are interacting
with games, what they find interesting, and what they dislike. This article explores how data analytics
can enhance UI/UX in the gaming industry.
Data analytics is the process of collecting, processing and analyzing data to extract insights and useful
information. Data analytics can be used in many industries, including healthcare, finance, and
marketing, among others. In the gaming industry, data analytics is used to gather data from various
sources, such as user feedback, social media, game logs, and telemetry data. This data is then analyzed
to gain insights into how users are interacting with the game, how they are progressing, and what
features they are using the most.
The gaming industry is constantly evolving, and developers are under pressure to
create games that keep users engaged. User interface and user experience are
critical components of any game, and game developers are constantly
seeking new ways to improve them. Data analytics can play a significant
role in enhancing UI/UX in the gaming industry. Here are some
ways in which data analytics can help:
Understanding User Behavior
Data analytics can help game developers gain
insights into how users are interacting with their
games. For instance, game developers can
use telemetry data to track user behavior
in real-time, such as the time
they spend playing, how
many levels they
complete, and what
features they use
the most.

27. Know-How

28. This data can be used to make informed decisions on what
features to add or remove from the game, what levels to
modify, and what elements to enhance to improve user
experience.
Personalizing User Experience
Data analytics can be used to personalize user experience
based on user behavior. Game developers can use machine
learning algorithms to analyze user data and create
personalized game experiences that cater to individual
preferences. For example, if a user spends a lot of time on a
particular feature, the game can be customized to highlight
that feature or suggest related features.
Improving Game Balance
Game balance is critical to the success of any game. Data
analytics can help game developers analyze gameplay data
to identify imbalances and make adjustments to improve
game balance. For instance, if a particular level is too
difficult for users to complete, game developers can analyze
gameplay data to identify the issue and modify the level to
make it easier.
Reducing Churn Rate
Churn rate is the percentage of users who stop playing a
game after a certain period. Data analytics can help game
developers reduce churn rate by identifying the reasons why
users leave the game. For example, if users are leaving the
game because of a particular feature, game developers can
analyze user feedback to identify the issue and make
changes to improve the feature.
Predicting User Behavior
Data analytics can be used to predict user behavior in real-
time. Game developers can use machine learning
algorithms to analyze gameplay data and predict what users
will do next. For instance, if a user spends a lot of time on a
particular feature, the game can predict what the user will
do next and suggest related features to keep them engaged.
A/B Testing
A/B testing is the process of comparing two versions of a
game to determine which one performs better. Data
analytics can be used to conduct A/B testing and analyze
user behavior to identify which version of the game is more
successful.
Machine Learning Algorithms
Machine learning algorithms are powerful tools for
predicting user behavior. Game developers can use these
algorithms to analyze vast amounts of data, including user
feedback, gameplay data, and social media data. Based on
this analysis, machine learning algorithms can identify
patterns and make predictions about user behavior. For
instance, a machine learning algorithm can analyze a user's
gameplay data to predict what level they will complete next
or what features they will use.
Telemetry Data
Telemetry data is real-time data collected from game
servers that tracks user behavior. Game developers can use
this data to gain insights into how users are interacting with
their games. By analyzing telemetry data, game developers
can predict what features users will use, what levels they
will complete, and how long they will play the game.
Social Media Data
Social media data can be a valuable source of information
for predicting user behavior. Game developers can analyze
user data from social media platforms to gain insights into
what users are interested in, what they are talking about,
and what they are sharing. By analyzing social media data,
game developers can predict what types of games or
features will be popular among users.
User Feedback
User feedback is a crucial source of information for
predicting user behavior. Game developers can collect user
feedback through surveys, ratings, and reviews. By
analyzing this feedback, game developers can gain insights
into what users like and dislike about the game. Based on
this feedback, game developers can make changes to the
game to improve the user experience and predict user
behavior.
Player Profiles
Player profiles are detailed descriptions of user behavior,
preferences, and gameplay history. Game developers can
use player profiles to gain insights into how users are
interacting with their games. By analyzing player profiles,
game developers can predict what features users will use,
what levels they will complete, and how long they will play
the game.
-Kedar Borgaonkar

31. THE FUTURE
OF GAMING
#CIOLOOKINDIA MAGAZINE

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