India's Ergonomic products solution Providers-2023.pdf

Perfect Spaces
Understanding the Role
and Importance of
Ergonomic Product
Solutions
Inside View
The Characteristics of
Impactful Ergonomic
Solution Providing
Companies
Vol:05 | Issue:05 | 2023
Product
Solution

A
Good
Stance
and
posture
Reﬂect
a Proper
State of
Mind
Morihei Ueshiba

S
Kedar Borgaonkar
Managing Editor
kedar.borgaonkar@ciolookindia.com
Converging Innovation
with Well-Being for
the Fittest Future
n the dynamic world of ergonomic solutions, India has
Iemerged as a hub for innovative products and services
that prioritize the well-being and productivity of
individuals in various work environments. As we step into
2023, India's ergonomic product solution providers are at
the forefront of delivering cutting-edge solutions that
address the needs of organizations and individuals seeking
to create ergonomic-friendly workplaces.
These providers are committed to improving comfort,
health, and overall efficiency by designing and offering a
wide range of ergonomic products tailored to the unique
requirements of different industries and work settings.
India's ergonomic product solution providers offer a diverse
range of products that cater to various aspects of workplace
ergonomics. These may include ergonomic chairs,
adjustable desks, monitor arms, keyboard trays, footrests,
ergonomic accessories, and more. These providers
understand the importance of customizing solutions to meet

Editor’s Note
the unique needs of different industries and job roles,
ensuring maximum comfort and support for individuals
during their work hours.
Their products are designed to alleviate common ergonomic
issues such as back pain, neck strain, repetitive stress
injuries, and eye strain. By integrating ergonomic principles
into their designs, these providers aim to create a safer and
healthier work environment, reducing the risk of work-
related injuries and promoting overall well-being. To ensure
the highest standards of ergonomic design, India's solution
providers often collaborate with ergonomic experts,
occupational therapists, and healthcare professionals. By
leveraging their expertise, these providers gain valuable
insights into the ergonomic needs of different industries and
job roles. This collaboration allows them to create products
that are not only aesthetically pleasing but also
ergonomically sound, promoting optimal posture, comfort,
and productivity.
In this latest CIOLOOK INDIA’s edition of India's
Ergonomic Products Solution Providers-2023, we will
explore some of India's leading ergonomic product solution
providers, their offerings, and the impact they are making in
promoting healthier and more productive work
environments across the country.
While flipping through the pages, you will also come across
two trendy articles curated by our in-house editorial team to
broaden your outlook. Join us as we delve into the world of
India's ergonomic solutions, where innovation and well-
being converge for a better future of work.
Hope you will have a cushy reading experience, enjoy!

CONTENT
ARTICLES
Durian Furniture
Transforming Your Spaces into
the Oasis of Serenity and Refreshment
Opus Indigo Designs
Ergonomic Furniture Combining
Functionality, Comfort and Health
22
32
18
28
Perfect Spaces
Understanding the Role and
Importance of Ergonomic
Product Solutions
Inside View
The Characteristics of
Impactful Ergonomic Solution
Providing Companies

CONTENT
DESIGN
Visualizer : Sandeep Tikode
Art & Design Director : Rashmi Singh
Associate Designer : Sameen Arif
SALES
Asst. Vice President : Swapnali Vasaikar
Sr Sales Manager : Tejaswini Whaval
Business Development Lead : Suraj Gadekar
Sr Business Development Exec : Veena Nayak
TECHNICAL
Technical Head : Rajeshwari Avhad
Technical Consultant : Prachi Mokashi
MAY, 2023
Copyright © 2023 CIOLOOK
India, All rights reserved. The
content and images used in
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reproduced or transmitted in
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Cover Price : 250/-

Company Description
Green Soul Ergonomics is India’s leading online destination for
ergonomic chairs and tables designed according to the best
ergonomic standards.
Greeen Soul
Ergonomics
Da URBAN®
Ravi Khushwani,
Business Advisor
Aditya Bharadwaj,
CEO
Featuring
S Cube Ergonomics is an authorized Manufacturing and
Distribution Partner for Humanscale, which offers the
internationally benchmarked WFH, office and professionally
comfortable and healthy solutions.
Opus Indigo produces ergonomic, sustainable, high-quality
furniture based on a user-centric design to create productive
spaces that maintain the well-being of users.
S Cube Ergonomics
Pvt. Ltd.
Opus Indigo Designs
Pvt. Ltd.
Sathish Nandagopal,
Founder and Director
Dr Vinod Gupta,
CEO and Founder
Durian Furniture, has over 50 furniture stores, 8000 dealers, nine
manufacturing units, a central warehousing and logistics arm
enabling it offer a coveted collection of home and office furniture
crafted with a blend of timeless design and ergonomic comfort.
Durian Furniture
Mr Sajjan Dokania,
Founder, and
Mr Somesh Dokania,
Director
Da Urban offers to bring you a cost-effective office furnishing
solution that will help transform and elevate your lifestyle.
Product
Solution

,
,
S Cube Ergonomics embodies
Humanscale’s guiding principles
of func on, simplicity, longevity,
and beyond sustainability.
S
Delivering Ergonomically Eﬃcient and
Healthy Oﬃce Solutions
Cube

Cover Story
Sathish Nandagopal,
Founder and Director

n the post-pandemic new normal era, most physical
Ioffices have been replaced by work-from-home or
virtual offices. The organizations that continue to
operate from physical offices have transformed from
traditional to modern workplaces with an emphasis on
health, comfort and convenience.
The transition is because a workplace that is ergonomically
healthy and designed to provide the best comfort for the
human anatomy offers an effective way to retain employees
in the long-term and keep them safe, healthy and highly
productive.
Otherwise, post-pandemic stress, long and irregular
working hours, and lessening physical activity leads to
numerous health concerns and musculoskeletal disorders, as
shown by several studies conducted in this regard. Thus,
embracing modernistic office solutions is the only way
forward.
When offering the internationally benchmarked WFH,
office, and professionally comfortable and healthy
solutions, none matches the scale and quality of
Humanscale. The Founder and Director of S Cube
Ergonomics Pvt. Ltd., Sathish Nandagopal, informs that
established in September 2014, this organization is an
authorized Manufacturing and Distribution Partner for
Humanscale.
Follow Function not Trend
New York-based Humanscale is a leading designer and
manufacturer of high-performance ergonomic products that
improve the health and comfort of employees. By leverag-
ing new technology in functional yet minimal designs,
Humanscale transforms traditional offices into active,
intelligent workspaces. “Committed to making a net
positive impact on the earth as well as our customers,
Humanscale offers award-winning products designed with a
focus on function, simplicity, longevity, and going beyond
sustainability,” says Sathish.
S Cube Ergonomics specializes in providing ergonomic
solutions for various workplace settings. According to
Sathish, their vision is to create a healthy and productive
work environment for their clients by offering ergonomic
solutions. Their mission is to educate and empower
individuals and organizations to take proactive steps
towards ergonomic optimization, ultimately improving
employees' work-life quality and reducing the risk of
workplace injuries.

,
,
We have completely
devoted our hearts
and minds to the
requirements of our
clients.

In terms of our goals, S Cube Ergonomics aims to:
Reduce the incidence of work-related injuries: “By
providing ergonomic solutions that address workplace
hazards, we aim to reduce the incidence of work-related
injuries.”
Increase productivity: “By improving the ergonomic
design of workspaces, we help individuals and organiza-
tions to work more efficiently, increasing productivity and
reducing downtime due to injuries.”
Enhance employee well-being: “We believe a healthy
work environment is critical to employee well-being. By
providing ergonomic solutions, we aim to create a work
environment that is comfortable, safe, and conducive to
good health.”
Foster a culture of safety: “We believe that safety is
everyone's responsibility. By offering customized
ergonomic solutions and training programs, we aim to
create a culture of safety within organizations, reducing the
risk of workplace injuries and promoting overall well-
being,” says Sathish, who, as the Founder and Director, has
a rich business experience over 29+ years in various
Building Material Products and Workplace Ergonomic
Solution that improves the health and comfort of work life.
Fostering Ergonomic Office Experience
S Cube offers Humanscale’s Ergonomic workplace
solutions predominantly for commercial IT-based organiza-
tions and home offices. He adds that they have successfully
showcased their project capabilities and skills as a distribu-
tion partner for Humanscale in India, Bangladesh, and Sri
Lanka. S Cube launched the state-of-the-art ‘Ergonomic
Experience Centre’ in Bengaluru, Hyderabad, and Pune to
strengthen its focus on retail business and MSME segments.
S Cube has also been catering to the needs of work-from-
home clients through eCommerce and rental strategies.
Sharing their inspiration behind venturing into the ergo-
nomics sector as an innovative company, Sathish reveals
that ‘Ergonomics is an increasingly important field as
people spend more time working at computers and experi-
ence higher workplace injuries. They at S Cube recognized
this need and saw an opportunity to create innovative
solutions to improve workplace ergonomics. By providing
ergo tools and accessories, they prioritize user comfort and
health. They aim to positively impact people's lives and
help them work more efficiently. Additionally, Humanscale
is committed to staying at the forefront of ergonomic
research and technology to continually improve its products
and provide the best possible experience for its customers.
An employee is a company’s biggest asset. Thus, employ-
ees’ health is important not only for the employees as
individuals but also for the organization's progress. Dealing
with work pressure, managing deadlines, and sitting in front
of the computer on a daily basis is a visually and physically
demanding job. It has a negative impact on the employee’s
health as routine tasks like answering emails, writing
reports, and participating in web conferences require
prolonged periods of computer use. For the average worker,
this has led to an increase in various health issues. In this
scenario, thoughtful workplace ergonomics can act as a gear
for accelerating employee performance. Designing of space
is carried out in such a way that it meets the future vision of
the company as well as provides a safe and productive
environment to the employees. Several eye-opening studies
shed light on the growing number of work-related issues
stemming from prolonged computer use. More and more
organizations are beginning to see the link between worker
discomfort, lost productive time, and cost. Proactively
addressing discomfort levels, therefore, becomes an
important business strategy.
Here is where S Cube Ergonomics has taken up the mantle
and promoted workplace ergonomics in India.
Functionality through Simplicity
At Humanscale, they believe that the highest level of
functionality is achieved through simplicity.
,
,
S Cube Ergonomics
specializes in
ergonomic solu ons
for various workplace
se ngs.

For example, with their ergonomic home and office chairs,
they replace heavy, complex mechanisms with the sitter’s
body weight and the laws of physics to encourage move-
ment, providing the most comfortable chair available. They
use fewer parts in their ergonomic chairs to reduce environ-
mental impact. While quality and longevity are guaranteed,
Humanscale offers the market’s longest warranty periods.
At S Cube, they always go above and beyond to exceed the
expectations of their clients. They have worked with high-
profile companies, and your satisfaction has always been
their goal. Before embarking on a new project, they take the
time to understand the requirements of your space. They
will accordingly suggest the most suitable products from
their ergonomic range. With rich ergonomic expertise, their
experienced sales team is always here to offer guidance and
advice. They also provide installation services across India
to ensure that you can understand their products' features
and use them effortlessly. Their team has been trained
extensively, and should you need help selecting or installing
a product, they are just a call away. On their online
platform, you will not only come across a great range in
terms of functionality but also in terms of price. There are
amazing combo offers, and you can even go for the rental
option to get a feel of the product and understand if it is
right for you.
Sathish states, “We deliver excellent customer service and
assure them of a delightful experience. We invite everyone
to visit our experience centre to explore the options.”
Global Leader in Providing Intuitive Comfort
Humanscale is the global leader in products that enhance
health and wellness at work. Sathish further informs that all
their products provide intuitive ergonomic comfort and
long-lasting performance.
All of Humanscale’s work tools are inherently ergonomic.
They are created to be intuitive and adjust effortlessly to the
user. Their products are designed to promote daily move-
ment and physical activity while supporting the user’s
posture.
They are the global leader in Monitor Arms, Keyboard
Supports, and Task Lighting apart from being the technol-
ogy leader in office Seating, Sit/Stand products, and
workplace ergonomics. Their leading ergonomic consulting
practice also provides global support and expertise for
customers.
Embracing Tech Advancements
Advanced technologies are having a significant impact on
the ergonomics industry. On the one hand, new technolo-
gies provide innovative solutions to ergonomic problems,
such as adjustable desks and chairs, ergonomic mice, and
wearable devices that track posture. On the other hand, the
growing use of digital devices is also creating new ergo-
nomic challenges, such as eye strain, neck pain, and carpal
tunnel syndrome.
To adapt to these changes, the ergonomics industry focuses
on developing new products and services that prioritize user
comfort and health. It includes the use of advanced

materials and designs to create ergonomic products that are
more effective and efficient. Additionally, ergonomics
experts are working with technology companies to incorpo-
rate ergonomic principles into creating new digital devices,
such as smartphones and tablets. From an increase in hot-
desking and BYOD cultures to a heightened focus on
employee wellness, the modern workplace is evolving
rapidly. Humanscale has created a range of technology-
integrated tools to address the changing needs of today's
computer users and organizations. “We have M/Connect-2,
a unique docking station innovation that merges ergonom-
ics and technology by integrating the dock into any
Humanscale Monitor Arm or be independently mounted to
the desk without an arm,” says Sathish.
Overall, the impact of advanced technologies on ergonom-
ics is both positive and challenging. While new technolo-
gies are creating new ergonomic challenges, they are also
providing new opportunities for innovation and improve-
ment in the field of ergonomics. As the digital age continues
to evolve, the ergonomics industry will need to adapt and
innovate to ensure the health and productivity of workers in
all industries. He adds, “We stay up-to-date with the latest
trends and technologies to provide the best possible
ergonomic solutions to our customers.”
Countering Novel Challenges
Speaking about the challenges, Sathish says that when they
first entered this industry, no one thought of ergonomics as
a necessity. It was classed as a luxury! Organizations have
begun to recognize the challenges of musculoskeletal
disorders for employees over time. People are reaching out
to team at S Cube Ergonomics now because Sathish and the
team are experts rather than generalists.
According to him, Humanscale is a company that has been
at the forefront of ergonomic innovation for decades, and
they continue to bring new and disruptive products to the
market. One of their most significant contributions has been
the development of the ergonomic office chair, which has
become a staple of modern workplaces worldwide.
Another area in which Humanscale is contributing to the
ergonomic niche is through its emphasis on sustainability
and environmental responsibility. They have implemented
several initiatives to reduce waste and minimize their
carbon footprint, including using recycled materials and
developing products that are built to last.
Overall, Humanscale's commitment to innovation and
sustainability has helped it to broaden the ergonomic niche
and establish itself as a leader in the field. The firm’s
products are designed to improve workers' health and well-
being while minimizing their impact on the environment,
making them a model for other companies to follow.
Strengthening the Niche
In his advice to the aspirants who are willing to venture into
the ergonomics field, Sathish says that for those interested
in venturing into the field of ergonomics, there are a few
key pieces of advice to keep in mind.
Firstly, having a strong scientific foundation is important,
particularly in human anatomy and physiology. This
knowledge will be essential for understanding how the
human body works and interacts with the environment.
Secondly, having a passion for problem-solving and a
desire to improve people's lives is important. Ergonomics is
all about creating solutions that help people work more
comfortably and efficiently, so a mindset focused on
innovation and creativity will be crucial.
Thirdly, gaining practical experience through internships or
apprenticeships is highly recommended. It will provide
valuable hands-on experience designing and implementing
ergonomic solutions and help build a professional network.
Finally, staying up-to-date with the latest research, technol-
ogy, and industry trends is essential for success in ergonom-
ics. Attending conferences, reading academic journals, and
staying connected with industry professionals through
social media can help you stay informed and engaged.
Pursuing a career in ergonomics can be highly rewarding
for those passionate about improving people's lives and
with a strong scientific foundation. With dedication, hard
work, and a commitment to staying informed and engaged,
aspiring ergonomists can make a real difference in the
world.
Humanscale also offers ‘Consulting Services,' that is
provided by its international team of board-certified,
professional ergonomists. The company also offers
comprehensive ‘Ergonomics Training and Certification.’

Expanding Workplace Ergonomics Horizons
On envisioning scaling S Cube’s scope and offerings in the
future, Sathish divulges the plan;
Ergonomic Experience Centres: “We currently have three
showrooms in Bengaluru, Hyderabad, and Pune. We plan to
set up similar Ergonomic Experience Centres in other cities
across India in the next three years. Apart from this, we are
also looking at partnering with local distributors in Tier2
and Tier3 locations.”
The manufacturing unit in India: “We have just started
the assembly unit for our seating solutions in Bidadi. We
want to expand it to other product lines because it will help
to reduce product costs and delivery lead time.”
Diversifying product and service offerings: S Cube
Ergonomics is considering expanding its product and
service offerings to include a wider range of ergonomic
solutions, such as ergonomic office tools, software
applications for ergonomics analysis, or ergonomics
training programs.
Expanding into new markets: S Cube Ergonomics could
expand its operations to new geographic markets, such as
neighbouring international markets or underserved
domestic markets. It could involve developing new
partnerships or distribution channels to reach these markets.
Developing strategic partnerships: S Cube Ergonomics is
considering developing strategic partnerships with other
companies in the ergonomics industry or related industries.
These partnerships could help S Cube Ergonomics expand
its reach and capabilities and provide new revenue streams.
Investing in research and development: S Cube Ergo-
nomics could invest in research and development to create
new products and services that address emerging needs in
the market. It could involve developing new tools and
technologies or improving existing ones.
Sharing accolades, praises, and client testimonials, Sathish
shares every aspect of their brand and business that
embodies Humanscale’s guiding principles of function,
simplicity, longevity, and beyond sustainability. Their
clients embrace this philosophy. “The list of our clients
speaks for itself.”
Since its inception in 2014, S Cube Ergonomics has catered
to the needs of start-ups and Fortune 500 companies with
the same level of dedication at the core of every partner-
ship. They have completely devoted their hearts and minds
to the requirements of their clients. “We take pride in
accomplishing success in our endeavours and building
lasting relationships. With a strength of 30+ team members,
S Cube aims towards an ergonomic India!” he concludes.

Role and Importance
Solutions
of
In today's fast-paced and technology-driven world,
creating a healthy and productive work environment is
paramount, where the role of ergonomic product
solutions comes into play.
Ergonomics focuses on designing products and
environments that optimize human well-being, comfort, and
performance. Ergonomic product solutions are speciﬁcally
designed to enhance workplace eﬃciency, reduce the risk of
injuries, and promote overall well-being.
Ergonomic product solutions contribute to raising
awareness and educating employees about the importance
of proper ergonomics. Organizations can provide training
and resources to help employees understand how to set up
their workstations ergonomically, utilize adjustable features,
and adopt healthy work habits.
Enhancing Comfort and Well-being: One of the primary
roles of ergonomic product solutions is to enhance the
comfort and well-being of individuals in the workplace.
Ergonomic chairs, adjustable desks, and accessories like
Understanding the
18 | May, 2023 | www.ciolookindia.com

Perfect Spaces
keyboard trays and monitor arms are designed to provide
proper support, promote neutral posture, and reduce strain
on the body. By considering the natural movement and
physical limitations of individuals, ergonomic products help
alleviate discomfort, muscle fatigue, and common
ergonomic-related issues, such as back pain, neck strain,
and repetitive stress injuries.
Boosting Productivity and Performance: Ergonomic
product solutions play a crucial role in boosting
productivity and performance in the workplace. When
individuals are comfortable and properly supported, they
can focus better on their tasks and perform at their best.
Ergonomic chairs with adjustable features and lumbar
support, for example, ensure proper spinal alignment,
reducing the risk of fatigue and improving concentration.
Adjustable desks allow users to switch between sitting and
standing positions, promoting blood circulation and
preventing sedentary behaviour. These features contribute
to increased energy levels, alertness, and overall work
performance.
Reducing Work-related Injuries and Absenteeism:
Work-related injuries and illnesses can signiﬁcantly impact
both individuals and organizations. Ergonomic product
solutions are designed to minimize the risk of such injuries,

leading to reduced absenteeism and associated costs. For
instance, ergonomic keyboards and mice are shaped to
reduce strain on the wrists and hands, decreasing the
likelihood of developing conditions like carpal tunnel
syndrome. By proactively addressing ergonomic hazards,
organizations can create a safer work environment and
mitigate the risk of work-related injuries and associated
healthcare expenses.
Adapting to Diverse Work Environments: Ergonomic
product solutions are adaptable and can be customized to fit
diverse work environments. They can be tailored to
accommodate different job roles, industries, and individual
preferences. Whether it's a traditional office, a remote
workspace, or an industrial setting, ergonomic product
solutions can be adjusted to meet specific needs. This
flexibility ensures that individuals have access to ergonomic
support regardless of their work environment, promoting a
consistent level of comfort and well-being.
Promoting Employee Engagement and Satisfaction:
Investing in ergonomic product solutions demonstrates an
organization's commitment to the health, safety, and well-
being of its employees. Providing ergonomic workstations
and accessories shows that the organization values its
workforce, leading to increased employee engagement and
satisfaction. When employees feel that their needs are being
prioritized, they are more likely to be motivated, loyal, and
committed to their work. Additionally, a positive and
ergonomic-focused work environment can attract and retain
top talent, as individuals seek organizations that prioritize
their overall well-being.
Prevention of Musculoskeletal Disorders (MSDs):
Ergonomic product solutions are designed to address the
risk factors associated with musculoskeletal disorders. By
providing proper support and alignment for the body, they
help reduce the strain on muscles, tendons, and joints. This
proactive approach to ergonomics can prevent MSDs, such
as tendonitis, bursitis, and lower back pain, which can result
from prolonged and repetitive tasks.
Compliance with Regulations and Standards: Ergonomic
product solutions help organizations comply with
regulations and standards related to workplace safety and
ergonomics. Many countries have specific guidelines and
regulations in place to ensure the well-being of workers. By
implementing ergonomic solutions, organizations
demonstrate their commitment to meeting these
requirements and creating a safe work environment.
Improving Employee Morale and Engagement: When
employees have access to ergonomic products that enhance
their comfort and well-being, it positively impacts their
morale and engagement. Comfortable workstations and
ergonomic tools create a more pleasant and supportive work
environment, leading to increased job satisfaction and
motivation. Engaged employees are more likely to be
productive, proactive, and committed to the organization's
success.
Long-term Cost Savings: Investing in ergonomic product
solutions can result in long-term cost savings for
organizations. By reducing the risk of work-related injuries
and illnesses, organizations can lower expenses related to
medical treatments, workers' compensation claims, and
productivity losses. Additionally, ergonomic solutions
promote higher levels of productivity and efficiency,
resulting in improved business outcomes and a higher
return on investment.
Supporting Inclusion and Diversity: Ergonomic product
solutions are designed to accommodate individuals with
diverse needs and abilities. They support inclusivity in the
workplace by providing adjustable features that can be
tailored to different body types, heights, and mobility
requirements. This inclusivity promotes a sense of equality
and fosters a culture of diversity and acceptance.
Adapting to Technological Advances: As technology
continues to shape the modern workplace, ergonomic
product solutions are evolving to support new work
practices. For example, ergonomic solutions are designed to
accommodate the use of multiple monitors, laptops, and
other digital devices. These solutions help individuals
maintain proper posture and reduce strain when working
with technology, ensuring a seamless integration of
ergonomics in the digital era.
Ergonomic product solutions play a vital role in creating a
healthy and productive work environment. By enhancing
comfort, promoting proper posture, and reducing the risk of
injuries, these solutions contribute to increased
productivity, improved employee engagement, and overall
well-being.

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lthough people sharing their lifetimes in a living space
Aindeed creates a home, it looks incomplete without
luxurious furniture complementing the space and
comforting our loved ones in their ergonomically relaxing
moments. Those searching to fill their lively personal,
professional, and office spaces with affordable premium quality
furniture will find their search ending in Durian Furniture.
Under the effective leadership of Mr Sajjan Dokania, Founder
and the innovative perspective of Mr Somesh Dokania,
Director of Durian Furniture, the business has flourished from
scratch to strength with over 50 furniture stores, 8000 dealers,
nine manufacturing units, a central warehousing and logistics
arm enabling the company to deal with customers and clients
across the length and breadth of the country. With a young
motivated team of professionals, Durian Furniture has forayed
into selling products online through and other e-commerce
marketplaces.
Transforming Your Spaces into the Oasis of Serenity and Refreshment
Durian Furniture combines the
passion for client satisfaction
with industry and business
process expertise to
manufacture quality products.
India's Ergonomic Product Solu on Providers-2023

In an interview with CIOLOOK
INDIA, Mr Sajjan and Mr Somesh
spoke exclusively, elaborating on
their design, creative, and customer-
centric philosophy at Durian. The
highlights of the interview are given
herein.
Please brief our audience about
your organization, its USPs, and
how you are currently positioned
as one of the Ergonomic Product
Solution Providers.
With humble beginnings and a
growth curve that spans over 40
years, Durian Furniture has been
built to create a one-stop solution for
everyday spaces. Design that is
classic in approach and truly
timeless blends immaculately with
functionality to elevate the Indian
lifestyle adding a premium and
luxurious feel to modern-day homes.
Careful consideration towards
artistry with a purpose ensures the
furniture's long-lasting impact. Built
to create moments, Durian is an
experience to be cherished over a
lifetime.
We wish to craft unforgettable
experiences with our products to
enrich your lives.
Durian Furniture combines the passion for client satisfaction with industry and
business process expertise to manufacture quality products. Laying our ﬁrst
footsteps towards plywood's wholesale and retail trade in 1981, we plunged into the
furniture industry in 1985 to create beautiful spaces for homes and oﬃces.
Here are our key USPs:
Ÿ Unmatched Five-year warranty.
Ÿ Timeless and classic designs.
Ÿ Versatile and long-lasting.
Mr Somesh Dokania,
Director

Ÿ PAN India presence with 50+ stores across the country.
Ÿ White-Glove delivery by trained professionals.
Ÿ No-Mess Installation.
Ÿ Quality Certifications from the FSC, Green Guard, ISI
and ISO institutes.
Today, Durian Furniture is renowned as one of the
Ergonomic Product Solution Providers. Consolidating over
40 years of profound knowledge and expertise in crafting
everyday spaces, we currently outshine as the pioneers in
ergonomic furniture pieces, including sofas, recliners, office
chairs and desks.
Tell us more about Durian's offering and what makes it
stand out in the cutthroat competition.
Durian Furniture offers a coveted collection of home and
office furniture crafted with a blend of timeless design and
ergonomic comfort. The range includes luxury sofas,
recliners, beds, dining, storage pieces and ergonomic office
furniture made from high-quality materials. The premium
upholstery, including genuine leather, leatherette, nappa aire
leather, fabric and mesh, promises a comfortable seating
experience.
These pieces' lifestyle features and mechanism takes the
comfort up a notch. While home furniture is designed for
everyday lounging, the office chairs and desks are

mindfully made, keeping extensive working hours in mind.
Our latest offering of Do-It-Yourself Chairs is yet another
milestone in convenient comfort. These office chairs have
instruction manuals and guided videos for an easy five-step
installation process. With the growing remote work culture,
DIY chairs and other work-from-home essentials provide a
respite from uncomfortable work hours and make premium
office setups a convenient option.
Tell us about the immersive benefits of Ergonomic
Solutions your organisation offers its clients.
The Durian furniture pieces synchronize with the
customers' needs to cope with emerging challenges and
provide them with a five-year warranty, white glove
delivery, free installation and easy payment. Moreover, our
R&D unit focuses on seamless innovations in deployed
machinery and raw materials for producing the end product.
Ranging from sofas and recliners to office furniture, every
piece is carefully designed with premium quality materials
to be durable and timeless enough to last you for ages. Our
inspiring new furniture arrivals beautifully blend with every
style.
With several designs, styles, sizes and material options, we
are committed to providing a one-stop solution for
ergonomic furniture pieces. Our catalogue comprises
Durian factory-made and imported furniture with a variety
of 1000+ products to choose from that will suit a multi-
generational modern Indian home.
Here's Why You Will Like It:
Unmatched Five-year warranty - Efficient and unique, our
warranty policy covers not only the frame but also your
sofa upholstery.
Ergonomic design - Our office products help maintain
posture while sitting for long hours to maximize
productivity.
Ideal seat height and depth - Designed with adjustable
perfect seat height and depth, our seating is ideal for all
generations.
BIFMA Compliant - Our ergonomic office chairs are
BIFMA compliant with a robust testing process to ensure
you receive the best quality products.
Breathable upholstery - Breathable premium quality
upholstery ensures stress-free lounging that keeps you
comfortable.
Comfortable stretch - Made with high-quality breathable
fabric, our pieces are meant to keep you comfortable for
long durations.
Smart Mechanisms- Tilt mechanisms, lumbar support, and
more make our office chairs comfortably efficient.
Tested for Endurance- Numerous quality checks ensure
that our furniture lasts longer through everyday stresses.
Long Lasting - Our pieces are made with high-quality
materials that last longer through everyday uses.
Sustainably Sourced - Our furniture is made with raw
materials sourced responsibly and ethically.
With the knowledge gained from years of industry
experience, when someone purchases a piece of furniture,
they create an experience, a memory. And it is these
experiences we strive to create for our valuable customers.
Our timeless creations are designed and crafted with a
blend of form and functionality to enhance the modern
Indian lifestyle. To help our customers live better, we invest
in our people and resources, bringing new innovative ideas
to life daily!
Being an experienced leader, share your opinion on how
adopting modern technologies like AI and ML impacts
the logistics sector and how your organization is
adapting to the change.
We must stay in sync with the industry advancements and
have the vision to lead the team. While the furniture sector
remains majorly unorganized with the advent of e-
commerce giants, the paradigm shift has propelled the
major players to reach out to a more convenience-oriented
purchase process for their audience. The emphasis is on
specialization in terms of state-of-the-art technology,
quality, materials, sustainable and scalable practices and
global yet timeless aesthetics. As leaders, we welcome new
technologies and updates to stay competitive.

Considering the current industry scenario, what
challenges do you face, and how do you drive your
organization to overcome them?
To remain competitive in the furniture industry, there are
two constant challenges: maintaining consistent quality and
service for decades and keeping up with the latest trends to
stay relevant to the industry and customers. To address
these challenges, we have taken a multi-pronged approach.
With the help of our motivated team of professionals, we
have expanded our sales channels to include online
platforms like and other e-commerce marketplaces and a
significant brick-and-mortar presence with over 50 stores.
This approach allows us to offer their products to a wider
audience while maintaining the quality and service
standards they are known for.
What would you advise budding professionals who
aspire to venture into the Ergonomic Products industry?
Our advice for aspiring entrepreneurs is to stay positive and
believe in your abilities and marketing knowledge. Stay
confident and open-minded as you climb the ladder of
success. Trust your decision-making skills and be willing to
take risks. Throughout our journey, we encountered much
scepticism at every step, whether it was setting up a
manufacturing facility to global standards in an industry
that relied heavily on imports or establishing a brand and
offering value in an unorganized sector. However, it is
important to overcome doubts and negative perceptions
with positivity and strong belief in oneself.
How do you envision scaling Durian's operations and
offerings in the future?
Durian Furniture strives to gain more foothold in Pan India
by creating multiple touchpoints for our customers in brick-
and-mortar stores and experience centres. The goal is to
become the country's top most interior solutions provider.
Growing the range of products and services offered and the
brand's online presence and performance is a significant
endeavour for the upcoming years.
Awards
Ÿ CEO Insights – Recognized as one of the 25 most
promising companies in 2018.
Ÿ Power of Trust – Recognized as India's most trusted
brand in 2018.
Ÿ Power Brand of the Year - Chosen by the Indian
consumer as the Power Brand of India in 2011.
Certifications
Ÿ ISO 9001 – Implementing processes and procedures
based on quality for increased efficiency.
Ÿ GeM – Government e-Marketplace - Providing
transparency and lists various products for each category
of goods and services.
Ÿ PEFC – Promoting Sustainable Forest Management
Ÿ FSC C095259 – Offering customers better value in terms
of the origin of the material and responsible forestry.
Ÿ BIFMA - Ensuring the durability and dependability of the
product for many years.
CSR Initiatives
Investing in our communities has always been and
continues to be a cornerstone of Durian Industries. Their
CSR initiatives celebrate people and spread happiness.
An initiative to aid the sociocultural promotion of society.
Over 1000 underprivileged families were provided with
furniture to get closer to a better lifestyle.
Health Camps
An active outreach programme that conducts health/medical
camps across Rajasthan. The doctors provide essential
treatments for various medical conditions.
Durian has actively conducted health/medical camps across
Rajasthan. Over 1000 people get free access to medical
drives per month. Below are the services provided by
Durian.
Eye Check-up | Ortho Check-up | Dermatology Check-up |
Gynecology Check-up | Dental Check-up ENT Check-up |
Blood Pressure Check-up Diabetes Check-up | ECG |
Cataract Operations.
Sponsorships
The foundation supports empowerment activities for the
youth by hosting awards and sponsorships that enhance the
quality of life for 500 budding architectural students and
designers every year.

User-Centred Design
A fundamental characteristic of impactful ergonomic
solution providing companies prioritize the needs and
experiences of end-users throughout the design process.
These companies invest in understanding the unique
challenges and preferences of individuals in different
industries and job roles. By incorporating user feedback,
conducting usability tests, and employing ergonomic
experts, they create products that truly meet the ergonomic
needs of their target audience. User-centred design ensures
that the solutions are intuitive, comfortable, and tailored to
the specific requirements of users.
Customization and Personalization
Impactful ergonomic solution providing companies
recognize that a one-size-fits-all approach does not work
when it comes to ergonomic solutions. They offer a range of
customization options to ensure that their products can be
Ergonomic Solution
Providing Companies
In the realm of ergonomic solutions, certain companies
stand out for their ability to deliver impactful and
transformative solutions that prioritize the well-being
and productivity of individuals in the workplace. These
companies possess distinct characteristics that set them
apart, enabling them to create a significant positive impact
on the ergonomic landscape.
Let us deep-dive into the key characteristics of impactful
ergonomic solution providing companies, shedding light on
their commitment to innovation, user-centred design,
customization, collaboration, and sustainability. By
understanding these characteristics, we can gain valuable
insights into what makes these companies successful and
how they contribute to creating healthier and more
ergonomic work environments.
Commitment to Innovation
demonstrate a strong commitment to innovation. They
continuously strive to push the boundaries of ergonomic
design, seeking new and creative ways to address
workplace challenges. These companies invest in research
and development, stay abreast of the latest industry trends,
and embrace emerging technologies. By fostering a culture
of innovation, they are able to develop groundbreaking
solutions that cater to the evolving needs of individuals and
organizations.

Inside View
tailored to individual preferences and needs. Whether it's
adjusting the height, tilt, or other ergonomic features, these
companies empower users to customize their workstations
for optimal comfort and support. By providing personalized
solutions, they address the diverse requirements of
individuals in diﬀerent work environments and industries.
Collaboration and Partnerships
Collaboration is a key characteristic of impactful ergonomic
solution providing companies. They actively seek
partnerships and collaborations with ergonomic experts,
healthcare professionals, and organizations in related ﬁelds.
By collaborating with these stakeholders, these companies
gain valuable insights, expertise, and access to a broader
network. This collaborative approach allows them to tap
into a wealth of knowledge and ensures that their solutions
are evidence-based and aligned with best practices.

Sustainability and Environmental Responsibility
prioritize sustainability and environmental responsibility.
They understand the importance of minimizing their
ecological footprint and strive to create products that are
environmentally friendly. These companies use sustainable
materials, employ eco-friendly manufacturing processes,
and emphasize product longevity and recyclability. By
adopting sustainable practices, they contribute to a greener
future and promote a sense of corporate social
responsibility.
Focus on Education and Awareness
Impactful ergonomic solution providing companies go
beyond product development and also focus on education
and awareness. They provide resources, guidelines, and
educational materials to help individuals and organizations
understand the importance of ergonomics and how to create
ergonomic-friendly workspaces. These companies are
dedicated to raising awareness about the benefits of
ergonomics and empowering users to make informed
decisions regarding their well-being.
Ergonomic Research and Expertise
Impactful ergonomic solution providing companies invest
in ergonomic research and employ experts in the field. They
stay updated with the latest research findings, industry
trends, and best practices in ergonomics. This expertise
allows them to design and develop solutions that are
scientifically grounded and effective in addressing
ergonomic challenges.
Continuous Improvement and Adaptability
These companies have a culture of continuous improvement
and adaptability. They actively seek feedback from
customers and use it to refine their products and services.
They are responsive to changing market demands and
technological advancements, constantly evolving their
offerings to meet the evolving needs of users.
Comprehensive Product Range
Impactful ergonomic solution providing companies offer a
comprehensive range of products that cover various aspects
of ergonomics. They provide solutions for seating, desks,
accessories, and other ergonomic tools, ensuring that users
can find all the necessary products from a single source.
This comprehensive approach allows for a holistic and
integrated ergonomic experience.
Employee Training and Support
These companies provide training and support to employees
and organizations using their ergonomic products. They
offer educational resources, training materials, and on-site
assistance to ensure that users understand how to set up and
use the products correctly. This support helps maximize the
benefits of the ergonomic solutions and encourages long-
term adoption.
Customer-Centric Approach
prioritize customer satisfaction and loyalty. They have a
customer-centric approach that emphasizes building strong
relationships, addressing customer needs, and providing
excellent customer service. They value customer feedback,
actively listen to their requirements, and incorporate their
input into product development and improvement
processes.
In Conclusion,
Characteristics such as innovation, user-centred design,
customization, collaboration, sustainability, and a focus on
education distinguish impactful ergonomic solution
providing companies. These companies play a pivotal role
in creating healthier, more comfortable, and productive
work environments.
By embracing these characteristics, they drive positive
change, enhance the well-being of individuals, and
contribute to the overall success of organizations. As the
field of ergonomics continues to evolve, these companies
will continue to shape the industry by delivering impactful
solutions that prioritize the needs and experiences
of users.

Opus Indigo Designs
Ergonomic Furniture Combining Functionality,
Comfort and Health
C
opying others without thinking can have negative
side effects. Indians working for long hours on
laptop computers find Western Standard chairs and
tables unhealthy for Indian conditions.
Opus Indigo Designs Pvt. Ltd. has responded to this with
their customized premium quality ergonomic furniture
designed for India but used internationally as well. Some of
their satisfied customers had this to say about their
experience:
One client, Ronald Shepherd, Tech Professional, Lisbon,
Portugal, says about Opus Indigo Designs’Aktiv Chair, “I
decided to use the Active Seat about two months ago to
improve my posture. I spend more than eight hours a day at
my desk, and before using the Active Seat, I usually found
myself slouching, leaning forward on my desk and generally
tired from sitting for such a long time. I was previously
using a sit-stand desk but didn’t find it comfortable to stand
and work for more than an hour or two.
It took about a week for me to get used to the Active seat
because it was more demanding on my legs which were now
actively involved in stabilizing me. The initial discomfort
went away after that first week, and I immediately felt a big
difference in my posture. With other ergonomic chairs I’ve
used, I felt discomfort in my lower back after a long day of
sitting. With the Active seat, this has not been a problem,
and because I was sitting upright, I also felt more alert and
engaged for longer periods of time.
I also play the guitar, and the Active Seat works really well
because there are no armrests that get in the way of the
guitar and cables, and it is really easy to swivel away from
my desk towards the instruments.
I highly recommend the Active Seat to anyone who spends
significant time at their desk!”
Similarly, Mamta Nanda, Reiki Master in London, UK,
says, “I have now used the Aktiv seat in my Reiki practice
for about a month.
I used to like teaching Reiki while sitting on the floor with
students sitting on chairs. Post-COVID, I thought I should
not sit at a lower level than other people in the room, so I
was struggling through sitting in a chair while teaching. I
don't enjoy sitting on regular chairs with rectangular seats,
especially for long time periods. Most chairs are not suited
for short people. I could never rest my lower back against
the back support of the chair and keep my feet on the
ground. I would often compensate by sitting forward on the
edge of the seat. It is not easy to remember to keep the
pelvis open while sitting on a regular chair. After a short
while, my legs would tend to automatically cross over, or I
wish that I could sit cross-legged on the chair.
Thanks to the Aktiv seat, I find myself looking forward to
sitting in the chair while teaching Reiki. I really like the
ability to adjust the height of the seat as it allows me to
keep both my feet flat on the floor. The seat is quite light,
therefore easy to move. I am glad that it does not have
wheels as they can damage wooden floors. The swivel
feature allows me to turn around easily when I need to
demonstrate something on my back while teaching Reiki.
The triangular shape of the seat ensures my pelvis stays
open and my back straight, without a conscious effort. I am
loving being able to sit with my knees lower than my pelvis.
There are many years of programming in the body with
regular chairs, and it will take some time for the body to
adjust to this different way of sitting. But I can already feel
muscles in my body beginning to relax when I sit on the
Aktiv seat. I have finally found a chair that not only allows
me to sit comfortably it also allows energy to flow well
through the pelvis, the legs, the feet and the Earth. This
feature is very useful while I am giving Reiki treatments or
teaching Reiki.”
While another Navneet Malhotra, Architect from
Gurugram, Haryana, says, “There are some products that
alter your life completely, and you wonder why you didn't
get to it earlier... Opus Indigo’s Arise Flexi sit/stand desk
converter is clearly one such amazing product that has
brought tremendous relief to my aching back and helped
increase work efficiency in these trying times.
It’s simple, easy to carry, assemble, place in the tightest of
spaces and use on the fly.
India's Ergonomic Product Solution Providers-2023

At Opus Indigo, we
produce ergonomic,
sustainable, high-
quality furniture based
on a user-centric design
to create productive
spaces that maintain the
well-being of users.
Large enough to house my laptop, keyboard-mouse, phone
and some peripherals, yet compact enough to sit snugly
over my tiny make-do workstation at home [18 inches or 45
cm deep]. COVID has taught us to be accommodating.
Having used it for a month, I now know It has the perfect
ergonomics, i.e., hand-shoulder working height.
It has a superb, silent and easy-to-use hydraulic boom that
lifts and holds the entire apparatus to any height to match
your standing height. Cool! A neatly tucked mechanical
lever operates the lift.
I would give it a 5-star rating for making life simple and
increasing my work eﬃciency by many folds.
Dr Vinod Gupta
CEO and Founder
Opus Indigo Designs Pvt. Ltd.

Well worth the price, considering I didn't need to buy new
or remodel my existing table. Painful, right?
Assembly was a child play, packaging; delivery was a
breeze.
Drawback: Look for a compact Keyboard-mouse combo. I
recommend Rapoo E9300 or E9070 [if feeling rich].
Cheers!”
According to Dr Vinod Gupta, the CEO and Founder, a
lack of proper posture poses health risks and can affect your
performance. “At Opus Indigo, we produce ergonomic,
sustainable, high-quality furniture based on a user-centric
design to create productive spaces that maintain the well-
being of users.”
Dr Vinod has talked and written at length about how
Indians continue to work and live today, even though they
have to work in offices that look like any international
office. Most Indians are used to sitting on the floor on
formal occasions, and Indian artisans still squat when
working. It is not true for other countries. Many Indian
women still wear sarees to work and dislike sitting in office
chairs that chew up expensive sarees and dupattas. Yoga
practice gives additional capabilities to Indians not utilised
in ‘normal’ work setups. It is further complicated because,
unlike European offices, most Indians work exclusively on
laptops, whether in the office or at home. Some of it is to do
with the affordability of Indian office workers. These issues
set Indian office workers apart from their Western
counterparts. It is the area for an ergonomic design that Dr
Vinod addresses not just in his products but also in
complete office interiors that his companies design and
furnish.
Dr Vinod is an architect by training with over 50 years of
work experience. He spent a few years in Scandinavia and
has collaborated with Scandinavian furniture designers on
projects in India. Working in Scandinavia introduced him to
ergonomic design. Collaborating with a Scandinavian
designer for a project in India brought home that European
designs are not the best for India.
Dr Vinod got to experiment while teaching at the School of
Planning and Architecture, New Delhi, in the Department of
Architecture and Industrial Design. His ideas on sustainable
and ergonomic design were tested while working with
students and teachers at SPA.
Dr Vinod designed the first radically different ergonomic
office furniture setup in 1995 for a project in Kolkata. Many
versions of his special office tables have been developed
and manufactured since. He firmly believes that the Indian
office ethos is different and needs special products
unavailable in the international market.
Only about five years back, Dr Vinod started with the retail
sale of Opus Indigo products designed for Indians working
in typical Indian conditions. The lockdown during COVID
changed the way of working profoundly, and although Dr
Vinod created new products during that time, it was difficult
to manufacture and sell anything during the lockdown.

Post-COVID, the Indian workplace changed again, and Dr
Vinod continues to design for the evolving work culture.
Dr Vinod spoke in an interview with CIOLOOK INDIA, the
highlights of which are given herein.
Please brief our audience about Opus Indigo Designs, its
USPs, and how you are currently positioned as one of
the Ergonomic Product Solution Providers.
Opus Indigo products are all designed for use by Indians in
conditions that prevail in India. They are based upon years
of research on large projects of office buildings and
interiors that we have executed. We started with this work
in 1988 when we designed the offices for CMC Limited in
Delhi and Mumbai. Our solution provided a fresh approach
to ergonomic design, not simply replicating what was done
in Europe.
Tell us more about your organization’s offering and
what makes it stand out in the cutthroat competition.
Opus Indigo offers only high-quality ergonomic products
made in India. Since its inception, Opus Indigo has used
sustainable materials and production processes to the extent
possible. We are focused on making a difference in people’s
lives through high-quality ergonomic products. Every one
of our products has to meet our own stringent standards of
quality and design.
Tell us about the immersive benefits of Ergonomic
Solutions your organization offers its clients.
We have continued believing that Indians have special
capabilities and limitations not found in European and
American offices. While the world was focused on the
Chair as the centrepiece of an ergonomic work setup, our
work was centred on the Table. It has led to new ergonomic
products not being found in Europe/America. Each of these
brings health benefits to the user.
Considering the current industry scenario, what
challenges do you face, and how do you drive your
organization to overcome them?
We face two major challenges. First, the idea that Euro-
pean/American products are not necessarily useful for
Indians is very difficult to convey to customers as much of
their pre-purchase research is done online, looking only at
European/American ideas. Most Indian doctors advise their
patients according to free ergonomic recommendations
available on the internet and not according to the healthy
living practices that the Indian system of Ayurveda
recommends.
It means that we cannot sell to multi-national companies
whose standards are defined by someone sitting in New
York, London or San Francisco. Second, it is difficult for
online customers to make good value judgements based on
quality rather than just the price. It is, therefore, difficult for
Opus products to compete with poor quality imported
products, wrongly labelled as Indian. It eliminates the
lowest range of customers for us.
What would you advise budding professionals who
aspire to venture into the Ergonomic Products industry?
The world is suffering the effects of climate change, and for
Indians, it is not enough to simply design good functional
and aesthetic products. They need to be manufactured,
delivered and sold sustainably. For too long, Indians have
emulated Western ideas about ergonomic design. Design for
India has to meet Indian requirements, and young profes-
sionals have a great opportunity to work in the developing
field of sustainable, ergonomic design for India.
How do you envision scaling Opus Indigo Designs’
operations and offerings in the future?
We have spent the last two years creating a range of unique
ergonomic products that meet the requirements of Indian
office workers. We believe that the range is now almost
complete. We will upscale production and return to
institutional sales that were the main driver of our business
earlier. We shall focus on presenting the high-quality look
and feel of our products.

www.ciolookindia.com I N D I A

India's Ergonomic products solution Providers-2023.pdf

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