July 2011 demographics for Polk County, Florida

1. Polk County Economic
Barometer
Last Updated 9/2/11

2. Contents
• Consumer Price Index
• Unemployment
• Job Growth
• Single Family Permits
• Housing Sales
• Current Month Comparison
• Consumer Confidence
• Taxable Retail Sales

3. Consumer Price Index (CPI)
South Urban
Bureau of Labor Statistics
6.00%
4.00%
2.00%
0.00%
-2.00%
-4.00%
4
5
6
7
8
09
10
11
4
5
6
7
Ja 8
9
0
1
-0
-0
-0
-0
-0
l-0
l-1
l-1
-0
-0
-0
-0
-0
n-
n-
n-
l
l
l
l
l
n
n
n
n
n
Ju
Ju
Ju
Ju
Ju
Ju
Ju
Ju
Ja
Ja
Ja
Ja
Ja
Ja
Ja
The annual rate of inflation is now at 4.1% from a year ago as the prices of gasoline,
food and shelter all trended up in July. Taken in conjunction with the depressed
growth rate of the general economy, it appears we are, at minimum, experiencing a
period of stagflation.

4. Unemployment
• Unemployment Rate
• Unemployed Workers
• Initial Claims for Unemployment
• Unemployment Rate Comparisons

5. Unemployment Rate
Agency for Workforce Innovation
14
12
10
8
6
4
2
0
4
5
6
7
8
9
0
1
04
05
06
07
08
09
10
11
l-0
l-0
l-0
l-0
l-0
l-0
l-1
l-1
n-
n-
n-
n-
n-
n-
n-
n-
Ju
Ju
Ju
Ju
Ju
Ju
Ju
Ju
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Polk County’s unemployment rate climbed to 12.1% in July. The rate is down from the
13.1% in July 2010. Unfortunately, though, the improvement is once again mainly
attributable to a reduction in the size of the labor force, not from an acceleration in
job growth.

6. Unemployed Workers
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
1
2
3
4
5
6
7
8
9
0
1
-0
-0
-0
-0
-0
-0
-0
-0
-0
-1
-1
n
n
n
n
n
n
n
n
n
n
n
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
The number of unemployed workers increased to 33,052 in July, compared to 31,893 in
June.

7. Initial Claims for Unemployment
12 – Month Moving Average*
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
J a 00
J a 01
J a 02
J a 03
J a 04
J a 05
J a 06
J a 07
J a 08
J a 09
J a 10
Ju 0
Ju 1
Ju 2
Ju 3
Ju 4
Ju 5
Ju 6
Ju 7
Ju 8
Ju 9
Ju 0
11
0
0
0
0
0
0
0
0
0
0
1
l-
l-
l-
l-
l-
l-
l-
l-
l-
l-
l-
n-
n-
n-
n-
n-
n-
n-
n-
n-
n-
n-
n-
Ja
* The 12 month moving average eliminates seasonal fluctuations and reflects a clearer trend in
the data.

8. Unemployment Rate
Comparisons
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
United Florida Polk County Brev ard Hardee Hillsborough Lake County Orange
States County County County County

9. Job Growth
• Job Growth by Industry
• Historical Annual Average Job Growth

10. Job Growth by Industry
Category July 2010 July 2011 Difference
Total 190,500 188,100 -2,400
Mining, Construction, Natural
10,700 10,200 -500
Resources
Manufacturing 14,200 14,000 -200
Wholesale Trade 8,600 8,400 -200
Retail Trade 23,600 24,700 1,100
Transportation/Warehousing 11,500 11,500 0
Information 1,800 1,700 -100
Financial Activities 11,500 11,300 -200
Professional & Business Services 28,500 28,100 -400
Education & Health Services 28,100 28,700 600
Leisure & Hospitality 15,900 15,400 -500
Other Services 8,300 8,000 -300
Total Government 27,800 26,100 -1,700

11. Historical Annual Average
Job Growth
15,000
10,000
5,000
0
-5,000
-10,000
-15,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

12. Single Family Permits
• Single Family Permit Activity
• Single Family Permits
• Historical Annual Average Single
Family Permit Activity

13. Single Family Permit Activity
County Building Division
1400
1200
1000
800
600
400
200
0
O l -05
O l -06
O l -07
O l -08
O l -09
O l -10
1
A - 05
A - 06
A - 07
A - 08
A - 09
A - 10
A - 11
Ja -04
Ja -05
Ja -06
Ja -07
Ja -08
Ja -09
Ja -10
Ju 5
Ju 6
Ju 7
Ju 8
Ju 9
Ju 0
Ju 1
l -1
-0
-0
-0
-0
-0
-1
-1
n
n
n
n
n
n
n
ct
ct
ct
ct
ct
ct
ct
pr
pr
pr
pr
pr
pr
pr
O
Permit activity increased to 68 in July up from the 46 issued in the same month last
year. This level, however, remains well below historical trend.

14. Single Family Permits
12 – Month Moving Average*
800
600
400
200
0
0
1
2
3
4
5
6
7
8
9
0
1
0
0
0
0
0
0
0
0
0
0
1
1
n-
n-
n-
n-
n-
n-
n-
n-
n-
n-
n-
n-
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
* The 12 month moving average eliminates seasonal fluctuations and reflects a clearer trend in
the data.

15. Historical Annual Average
Single Family Permit Activity
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

16. Housing Sales
• Existing Housing Sales
• Housing Sales by Area
• Existing Home Sales
• Inventory of Existing Homes
• Historical Median Existing Home Sales
Price

17. Existing Housing Sales
Lakeland, East Polk, Bartow Realtors
650
550
450
350
250
150
O -05
O -06
O -07
O -08
O -09
O -10
1
A 05
A 06
A 07
A 08
A 09
A 10
A 11
J a 04
Ja -05
J a 06
Ja -07
J a 08
Ja -09
J a 10
Ju 5
Ju 6
Ju 7
Ju 8
Ju 9
Ju 0
Ju 1
l -1
-0
-0
-0
-0
-0
-1
-1
-
-
-
-
n-
n-
n-
n-
n-
n-
n-
l
l
l
l
l
l
ct
ct
ct
ct
ct
ct
ct
pr
pr
pr
pr
pr
pr
pr
O
Sales of existing homes increased slightly in July, rising 1.6% from July 2010. On a year to
date basis, sales are slightly better than 2010 with 2,682 units sold through last month
compared to 2,654 over the same period in 2010.

18. Ja
n-
200
300
400
500
600
Ju 00
Ja l-00
n-
in the data.
Ju 01
Ja l-01
n-
Ju 02
Ja l-02
n-
Ju 03
Ja l-03
n-
Ju 04
Ja l-04
n-
Ju 05
Ja l-05
n-
Ju 06
Ja l-06
n-
Ju 07
Ja l-07
n-
0
12 – Month Moving Average*
Ju 8
Ja l-08
n-
Ju 09
Ja l-09
n-
Existing Home Sales
Ju 10
Ja l-10
n-
Ju 11
l-1
1
* The 12 month moving average eliminates seasonal fluctuations and reflects a clearer trend

19. Housing Sales by Area
Area July 2010 July 2011
East Polk 126 136
Lakeland 188 179
Bartow 1 5

20. Inventory of Existing Homes
12-Month Moving Average*
6,000
5,000
4,000
3,000
2,000
1,000
0
O l-0 4
O l-0 5
O l-0 6
O l-0 7
O l-0 8
O l-0 9
O l-1 0
1
A -04
A -05
A -06
A -07
A -08
A -09
A -10
A -11
Ja -04
Ja -05
Ja -06
Ja -07
Ja -08
Ja -09
Ja -10
Ju 04
Ju 05
Ju 06
Ju 07
Ju 08
Ju 09
Ju 10
Ju 11
l-1
-
-
-
-
-
-
-
-
n
n
n
n
n
n
n
n
ct
ct
ct
ct
ct
ct
ct
pr
pr
pr
pr
pr
pr
pr
pr
Ja
At the current sales rate, there is 9.1 months of inventory remaining on the market,
compared to the 13.8 months of inventory in July of last year.
* The 12 month moving average eliminates seasonal fluctuations and reflects a clearer trend in the
data.

21. Historical Median Existing
Home Sales Price
180000
160000
140000
120000
100000
80000
60000
40000
20000
0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010p

22. Consumer Confidence
• Consumer Confidence Index
• Consumer Confidence

23. Consumer Confidence Index
University of Florida - BEBR
100
80
60
40
20
0
O l-0 5
O l-0 6
O l-0 7
O l-0 8
O l-0 9
O l-1 0
1
A -05
A -06
A -07
A -08
A -09
A -10
A -11
Ja -04
Ja -05
Ja -06
Ja -07
Ja -08
Ja -09
Ja -10
Ju 05
Ju 06
Ju 07
Ju 08
Ju 09
Ju 10
Ju 11
l-1
-
-
-
-
-
-
-
n
n
n
n
n
n
n
ct
ct
ct
ct
ct
ct
ct
pr
pr
pr
pr
pr
pr
pr
O
The Florida Consumer Confidence Index increased two points in July, mainly as a result
of consumer perceptions that it was a good time to make a major purchase.
Expensive items are usually bought on credit and interest rates remain very low, which
may explain some of the increase.

24. Florida Consumer Confidence
12- Month Moving Average*
120
100
80
60
40
20
0
0
1
2
3
4
5
6
7
8
9
0
1
-0
-0
-0
-0
-0
-0
-0
-0
-0
-0
-1
-1
n
n
n
n
n
n
n
n
n
n
n
n
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
* The 12 month moving average eliminates seasonal fluctuations and reflects a clearer trend in the
data.

25. Taxable Retail Sales
• Taxable Retail Sales
• Tax Retail Sales
• Historical Annual Average Taxable
Retail Sales

26. Taxable Retail Sales ($M)*
Florida Department of Revenue
800
750
700
650
600
550
500
450
400
350
300
250
200
150
100
50
0
O l -05
O l -06
O l -07
O l -08
O l -09
O l -10
A - 05
A - 06
A - 07
A - 08
A - 09
A - 10
A - 11
Ja -04
Ja -05
Ja -06
Ja -07
Ja -08
Ja -09
Ja -10
Ju 5
Ju 6
Ju 7
Ju 8
Ju 9
Ju 0
1
-0
-0
-0
-0
-0
-1
-1
n
n
n
n
n
n
n
ct
ct
ct
ct
ct
ct
ct
pr
pr
pr
pr
pr
pr
pr
O
Taxable retail sales figures increased 2.8% last month compared to the same period a
year ago. There has been some firming of consumer spending recently but it is difficult
to imagine that spending will accelerate as long as unemployment continues to be
elevated and housing, as well as financial markets, remain in turmoil.
*This data has a lag time of about 3 months

27. Taxable Retail Sales ($M)
12 – Month Moving Average*
$700
$650
$600
$550
$500
$450
$400
0
1
2
3
4
5
6
7
8
9
0
1
-0
-0
-0
-0
-0
-0
-0
-0
-0
-0
-1
-1
n
n
n
n
n
n
n
n
n
n
n
n
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
Ja
*The 12 month moving average eliminates seasonal fluctuations and reflects a clearer trend in the
data.

28. Historical Annual Average
Taxable Retail Sales ($M)
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

29. July 2011 Comparison
60.00%
40.00%
20.00%
0.00%
-20.00% Local
U.S.
-40.00%
-60.00%
Inflation* Unemployment* SF Permit Activ ity* Existing Home
Sales*
* % Change (Year to Year)