1. Individual Report :
Literature research
Name : Patricia Kong Weng Yee
Student ID : 0315837
Course : Foundation in Nature and Built Environment (FNBE) July '13
Intake
Subject : Culture & Civilization (FDES 0815)
Tutor's name : Ms. Delliya Mohd.Zain

2. TABLE CONTENT
Content Page
Front Cover
Table Content
Assignment Brief
Research – Concept & Theme
Summary Of Research &
Relation Of The concept In
The Postcard
Mapping Of Place & Rationale
Drafts Of Photos & Layout
Planning
Final Photo Selection &
Packaging
Tutorial Sheet
Summary
References
Back Cover

3. Assignment Brief

4. Research – Concept & Theme
Concept : Relaxation
Reason : When the strong bittersweet aroma of the coffee is
present in an atmosphere and when one took a sip of the delicate
creamy foam of the coffee, the sense of mesmerization and
indulgence made coffee lovers to endear and appreciate the taste
of the coffee.
Theme : Coffee Culture
Reason : Coffee nowadays are everywhere. One can see the
presence of coffee cups being held by teenagers, young adults,
adults and some even the senior citizens. This shows that the
coffee culture in Malaysia is widely expanding.

5. Summary Of Research & Relation
Of The Concept In The Postcard
Overall, it is said that drinking coffee is a habit for all
younger generation. It is the trend and the lifestyle younger
generation inhabits (Lee, 2014). This is because due to the cause
that nowadays the younger generation tend to easily get stressed
out from their assignments and problems. According to Bennett
A.W. And Bonnie B., caffeine is said to help calm tensions and
make them relax whilst improving their sense of well-being
(2002). This can be seen among those who loves drinking coffee.
Thus, as in conjunction with my concept for my pictures
which is “Relaxation”, the pictures I took mainly focuses on the
people drinking, chatting and relaxing with the presence of coffee.

6. Mapping Of Place & Rationale

7. Drafts Of Photos & Layout Planning

9. Final Photo Selection & Packaging

10. Mock up of the packaging

11. Tutorial Sheet

12. Summary
Indulging coffee is indeed one of the options for relaxation.
The workload carried by people these days are heavy and they
tend to be stress more often. It feels like they have no freedom at
all. Thus, coffee breaks were made to ensure the people would
have a time out and enjoy the stressed-free moment even if it is
just for awhile. With the help of coffee, people nonetheless could
relax easily and they can work more efficient when they head
back.

13. References
1) Bennett A.W., & Bonnie B., October 8, 2002, The Caffeine Advantage: How to
Sharpen Your Mind, Improve Your Physical Performance, and Achieve Your
Goals—the Healthy Way,
http://books.google.com.my/books?
id=HxrEFYxWrYcC&dq=coffee+and+relaxation&source=gbs_navlinks_s
2) Joy L., April 9, 2014, Cashing in on coffee culture,
http://www.thestar.com.my/Business/SME/2014/04/09/Cashing-in-on-coffee-
culture-Nescafe-riding-high-as-coffee-drinking-habit-grows-among-Malaysians/