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Marketing Reflection Paper
Introduction:
Nowadays marketing take place a huge role in the competitive business world. The main objective of marketing is to increase company's sales. So if
the company's sales is increased, there is a great chance to maximize company's profit. In other word marketing is helping the company to maximize
their profit.
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for
customers, clients, partners and society at large. [Solomon et al (2011),p.7]
The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating, and
delivering value to customers and for managing customer...show more content...
But if I think about my country Bangladesh it's not very common to have an Iphone or MacBook. The reason is we have the thirst of technology, our
people are always keen about better product but we are not economically rich. Most of the family don't have the affordability to by an Apple product.
That's why what Apple did in here they just targeted some specific customer in Bangladesh who is capable to afford this.
References:
1. Lecture Slide 2
Chapter 3: Marketing Information and Research: Analysing the Business Environment Offline And Online
Marketing information system (MIS) is a process that first determines what information marketing managers need, and then gathers, sorts, analyses,
stores and distributes relevant and timely marketing information to system users. [Solomon et al, (2011), p.68] To increase companies sales, gathering
information about customers has become one of the interactive marketing strategies in this competitive business world. In my own experience as a
consumer, I have noticed that lots of company are gathering information about the customers. As an example, last time when I have been to Rockport
Shoes company to buy my shoe, once I finished my shopping, they were asking to me to fill up a form with my name, e–mail address, mailing address
and so on. The reason behind it there will 'be a raffle draw and lucky three winners will get Sony Bravia TV as a first prize, Play station as a second
prize and IPod as a third prize. I did it
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MARKETING PLAN Essay examples
GROUP MARKETING PLAN
1003MKT
Team Marketing Project
APPLE IWATCH
Executive Summary
The following marketing plan will outline a clear proposal for a new product line to the Apple Company. Currently Apple's performance as a leader in
the technology world has been a success. Apple is the dominator and now they plan to even target people that live alone. Apples current product
offering and marketing strategies have become effective in attracting new customers to its already known brand name.
Apple wished to still be a leader in the technology world and target those who live home alone; the following marketing plan will provide the
necessary marketing strategies that will help Apple boost its position as still the...show more content...
Secondly, for the competitive advantages, because in Australia the technology and the internet are very normal and useful, most of people who live in
Australia are already very used of using internet and high–tech products. Australians are very wild about take in new product, especially technology
products. So for this situation its really a advantage of our product move in to Australia.
3.2.P.E.S.T.L factors– the macro environment
3.2.1.Political
Australia has been considered one of the most highly ranked countries in the report by The Economist Intelligence Unit. Economic factors, political and
social are broken into 15 sections for which the report bases its rankings into for the countries around the world. Australia had come in 9th place with
Scandinavian countries and Canada placing higher in the top rankings. Over 165 countries are broken down and looked at their state strength and
governance, history in unrest, economic stress, levels of development, unemployment, and growth is GDP per head and public trust in political
institutions.
Australia's political view has been recognized by other countries as a strong market leader and a valuable country to have free trade agreements with.
All Australians can see that this is a huge benefit to the Australian economy. An increase in trade agreements means more jobs and security for the
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Marketing reflective essay
As Jobber(2012) was claiming, the marketing concept is "Achieving corporate goals by meeting and exceeding customer needs, better than the
competition". Marketing is the process of telling a true story in an unforgettable manner. As a consequence, it became an essential tool in the
competitive business environment. The main objective is to maximize the company 's profit by showing up with stunning adverts. Bearing in mind the
development of technology, "It is well known that markets grow by the reduction of unit prices: this is how the computer became a household
necessity", this could not be possible without a good marketing strategy (Kapferer 2012, p.205).
Ever since I finished High School, I stood among people that set up...show more content...
On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order
to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets
and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the
flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business.
Being involved in a group project was a challenge for me, due to the fact that we had some communication problems between our group members in
the beginning. First of all, we started with a brainstorming, analysing the opportunities of companies around Hendon Central. More than this, we
agreed on the same firm and started our work. Within a teamwork, there are some challenges that occur such as remaining focused on a direction,
splitting equally the work and choosing a good leader. Bearing all this in mind, I might say that we did our best during the presentation and we coped
with the minor communication issues. From this experience, I realized that I am a good leader and I can manage efficiently a project.
Therefore, my first future plan consists in getting employed in successful corporations; working particularly in
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Social Marketing Essay
Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I
am going to address the concept of "social marketing" and how does social marketing differ from "societal marketing" or "socially responsible
marketing" in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these
represent a departure from traditional marketing practice.
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social
good.1 Social marketing is the design, implementation, and control of programs calculated...show more content...
In social marketing, exchange focus on voluntary behaviour. Social marketers have to provide people something that they really want in order to
facilitate voluntary exchanges. As the same as general marketing, social marketing ought to have a long–term planning, which begins with current
status and charts out a path to the projected status, and generally includes short–term operational or tactical plans for achieving interim goals. Exercise
aimed at formulating a long–term planning, to meet future needs estimated usually by extrapolation of present or known needs.2 The social marketing
planning process finishes with research in general, it helps people find out what they really want and informs the development of the strategy. First
marketers need to be clear with the situation to analyse the internal and external environment for defining the target of the plan and consider what
resources and strategies we can use to change the recent situation. The last evaluates the outcome and it is shown the improvement of the panning. The
aim of the relative success is to influence more people, as this is another purpose of social marketing.
Marketing can be describes as a "social process by which individuals and groups obtain what they need and want through creating and exchanging
products and value with others". The societal marketing is enlightened that a company should make good marketing decisions by considering what
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International Marketing Essay examples
INTERNATIONAL MARKETING
92% of the world's consumers live outside the U.S. Thus, international marketing is very important. When selling to foreign markets, one must realize
that there are major differences between other countries & the U.S. Aside from political and legal differences, there are economic, technological,
social (family, religion, education, health ...) & cultural differences.
Each 1 billion in trade deficit yields a loss of 25,000 jobs. [See text for how international trade is measured and protectionism vs. free trade.]
Gray Goods – Goods imported from unauthorized dealer; problem = no manufacturer's warranty.
Dumping = Sale of export goods at less than...show more content...
2 Adapt Only The Promotion – e.g., in most of the world, bicycles are promoted as transportation; in U.S. as leisure.
3 Adapt Only The Product – e.g., Canadians prefer a more bitter beer; Barbie looks Asian in Japan.
4 Adapt Promotion & Product – e.g., American cereals in Asia = snack food; therefore, need different flavors (e.g., tofu).
5 Backward Invention – Simplify product & use less technology. This makes the product more affordable & usable in certain foreign markets.
Some Ways To Operate In Foreign Markets
1 Exporting – A company sells what it produces to foreign markets via export merchants (e.g., export trading companies) or export agents (e.g., export
management companies) or a firm's own sales branches. [Risk of tariff & devaluation.]
2 Direct Investment & Ownership – Investment in production and or distribution facilities can occur either through a wholly–owned foreign
subsidiary or a joint venture with a foreign company. [Risk of nationalization.]
Joint Ventures– domestic & foreign firms become partners.
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Hospitality Marketing Essay example
Assignment:
Since students in Hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of
Marketing" course, there must be some fundamental or additional information differences between these two courses. One would assume there would
be some differences within the established four P's of marketing (product, price, place, promotion). For this question explore and clarify those
fundamental differences and give some comparisons/contrasts examples for each issue either among various parts of the hospitality industry or
between some part(s) of the hospitality industry and non–hospitality industries. After explaining these differences, bring the paper to a conclusion by
...show more content...
The 4 P's of marketing were developed and outlined in the classic text Basic Marketing, written by E. Jerome McCarthy. McCarthy grouped the 4
P's and called them the 4 basic principles of marketing. 3 The 4 P's are considered the aspects of marketing that the marketing manager can control.
The 4 P's are to be used as focus points when developing a marketing plan. They are used to assess and target the customer in the specific target
market of the product or service. The 4 P's outlines by Jerome are part of the 8 P's associated with marketing in the hospitality industry as well. The 4
P's are outlined as follows: product, place, promotion, price.
A product is a tangible physical product that can be sold to a consumer, a service can also be considered a product. Some examples of product
marketing decisions would be: brand name, functionality, warranty etc. In a traditional marketing setting, marketers would focus on a particular
product such as a clock radio, and they would figure out a brand name that would appeal to its target market customer as well as compliment the
product. Once a brand name is achieved they would then focus on the specifics of the product such as how it works, consumer warranties and so
forth.4 In the hospitality industry the product is considered a product/service mix. Since there is an assortment of products and services
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Marketing Channels Essay examples
Marketing Channels
The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected
Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to
businesses.
Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the
product and service directly to consumers in a face to face manner, generally in their homes or homes of others, at their workplace and other places
away from permanent retail location. Direct sales typically occur through explanation or person demonstration by an independent direct...show more
content...
Plans for managing and motivating the channel members
Managing: Not only must we sell through these intermediaries, but to them and with them as well. These relationships are considered as first–time
partners and customers. Direct marketing will give us the opportunity to introduce our product to potential buyers. By attaining a functional list (from a
communication service) of buyers who use similar products, we can initiate a promotion in the form of coupons and discounts. We could use product
advertisement, and send free samples and trials to the customers. We could provide a toll free phone number with a live person to assist with questions
or problems. We shall practice a strong partner relationship management (PRM) to forge long–term partnerships with all of our channel members. This
will create a marketing system that will meet the needs of us and our partners.
Motivating: We must be able to convince our distributors that they can succeed better by working together as part of a "cohesive value delivery
system." We will plan merchandising goals and strategies, inventory levels, and advertising and promotion plans jointly to keep all intermediaries up to
date on each situation at hand. Nowadays, many companies are installing integrated high tech partner relationship management (PRM) systems to
coordinate their channel marketing as a whole. We can now use this software to help recruit, train, organize, manage, motivate, and
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Marketing Mix Essay example
My Marketing Mix
I am now going to create a marketing mix for my chosen product using the 4 P's, Product, Place, Price and Promotion.
Product
The product I will be re–launching is the Cadburys Double Decker bar with less calories than a traditional bar. This new re–launch of a chocolate bar
will be a limited edition chocolate bar. The idea being limited edition is to make a substantial profit in a short period of time. Although the product
will say limited edition I aim to keep these on the shelves for the next year. This way people will buy them as they are new and if they believe they
are for a limited time only they may buy a vast quantity of them. All of this will result in Cadburys PLC receiving a good profitable income...show more
content...
The original packaging I believe is not very successful as it doesn't grab your eyes when scanning the shelves; therefore I will change it so it looks very
appealing so this be even more beneficial to Cadburys PLC.
The research which I asked my target market to take out was reliable for my product and from the results it is clear to say that the idea of a low
calorie chocolate bar is definitely the most popular. 95% of the sample size opted for a low calorie bar which is a huge majority. This will go down
well with the public as government statistics show that the 74% of female's in my target market are concerned about their weight.
The majority of the people who filled out the questionnaire brought chocolate 2–4 times a week which could lead to a very profitable financial income
for Cadburys PLC if my marketing campaign goes well. Statistics show that the UK spend an average of ВЈ1.80 per week on chocolate which means
my findings would support these results if they were to buy chocolate four times a week at 42p would be ВЈ1.68.
Price
From my survey finding out an appropriate price from my target market is probably the most important piece of information for Cadburys PLC as
we need to find the best price for the users of this product. If the price is too low many people might buy it but the financial income may not be as
profitable. If
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Marketing Strategies Essay example
Price, product, place and promotion, the four Ps of marketing, are fundamental for successful marketing communication. One of its goals is building
and reinforcing relationships with clientele, retailers and other people who the company markets their products to. But the main objective is to reach a
target market and affect their behavior through informing, convincing and reminding. They must reach out to new consumers and persuade then them
to purchase their product, while at the same time they must preserve their current customers. But the no matter how good the promotion, it can never
substitute for quality, enormously high prices or inadequate retail distrabution....show more content...
(http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf)
Environmental scanning, understanding the businesses target market and examining the external environment, also, is integral to determine business
opportunities and threats. To remain in existence, a business must be prepared to change their business strategies. This external environment includes
market trends and the social, political and economic environment.
(http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf)
A product typically has a four stage life cycle, with includes the introduction, the growth, the maturity and the declining stages of the product.
Technology generally has a shorter lifespan. Therefore, new product must be introduced earlier in the product's life span. (http://www.udel.edu/alex
/chapt12.html#life)
The introductory stage is when a new product is introduced to the market. A new product includes new models of an item that has already been in the
market. During the introductory stage of a product there is a very high failure rate. It varies from 60%–90%, depending on the trade. (http:/
/www.udel.edu/alex/chapt12.html#life) During this stage the company's marketing objective is to let the target market know of its existence. Push and
pull strategies, with ads and coupons, must be used. (http://www.learnmarketing.net/promotion.htm)
The product enters the growth stage next. As the product starts to be accepted by the target
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Essay on Marketing Process
#1.The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with
understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product.
Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel
consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next
step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from
others on the market....show more content...
This first strategy calls for the creation of more sales without changing the original product, which can achieved through the four P's of marketing. The
next strategy, market development, allows the supplier to find new markets for their current products by using demographic markets to see where the
greatest revenue will be based on the target group you are selling to (seniors, teens, etc.). Product development is the next strategy which focuses on
new products the modification of current products. This strategy is rather important as without evolving products to meet the ever changing needs of
current and potential companies can see a loss in sales and would limit their ability to be competitive in the market. The final strategy is diversification.
This strategy calls for companies to attain current or new businesses allowing them to "diversify" their offerings and break into new markets.
By using Marketing strategy, organizations concentrate their resources on the greatest opportunities to increase sales and maintain a competitive
advantage in its market (Wickipedia, pg1).Market segmentation is the process companies use to divide their market into groups of buyers and establish
marketing tailored to individual groups. Market targeting is the process of actually choosing the market which poses the greatest profitability.
Positioning involves product placement and helps marketers highlight their product over a competitor. The
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Marketing a New Product Essay examples
HEDO–FALLS Marketing Plan Product Design and Development The Hedo–Falls shower system is the first of its kind. This kind of shower has not
been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so
much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new
and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo–Falls shower system at this time, but there is secondary
competition, such as other basic shower units. Features Physical features The Hedo–Falls will contain a full LCD HD screen. The screen would...show
more content...
Quantum Studio chose to target television shows with high ratings. Hedo–Falls has been placed in homes that are being renovated for the reality show
television use, like Extreme Home Make–Over on ABC. Quantum Studio also has celebrity endorsers that are seen touring their mansions on MTV
Cribs. On these cable television shows, our sponsors will be showing the public how to use Hedo–Falls and they will model the interactive shower has
a product and a service; just a small price to pay for good publicity. Focus Groups Quantum Studio hosted two separate focus group events for hors
d'oeuvres and a wine dinner–it's a small price to pay for valuable feedback. One group was held in New York while the other was hosted in Los
Angeles. Quantum Studio's focus groups consisted of 60 individuals from the following: five men in Forbes top 100 Wealthiest Businessmen and their
significant others, three professional Football players and their significant others, two professional Baseball players and their significant others, three
professional Basketball players and their significant others, two professional Hockey players and their significant others, and the top five highest paid
actors in Hollywood and their significant others. Quantum Studio also invited the CEO's of ABC and Viacom along with their significant others, as
well as the owners and CEO's of The Hyatt, The W Hotels, The Omni and 5 other boutique type hotel like Ivy and their significant
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Marketing Mix Essay examples
Marketing Mix
MKT 421
Tyson Foods promotes several different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America's largest
corporations. Tyson's produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald
nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to
stores which include Sam's and Wal–Mart stores around the world. Tyson is best known for the appetizers and hot wings. Tyson has become one of
the biggest marketers of value added chicken, beef, pork, as well as distributors to retail grocers, food service distributors, and national fast...show more
content...
The commercials also helped get the word out in a humorous way to give insight and show how Tyson protein adds strength and energy to everyday
life. The marketing department specifically concentrates on things that focus towards consumer targets such as fast and easy or even pre–cooked. A
major key point is to provide some relief to everyday consumer problems such as less prep time for meals or as easy as popping it into the oven.
Marketing paper advertisements are primarily for adults who prepare the meals for their selves or for the family. Television advertisement is done
solely without violence, prejudice, sex, and profanity. All marketing advertisement whether printed or aired on television does not disparage any
religion, ethnic, or political group. As an ongoing basis, Tyson thrives to identifying the distinctive markets and business opportunities best for the
company. Tyson is committed to finding the everyday solution for customers and the consumers through research and by coordinating a mix of
activities on both rational and emotional levels.
Tyson products are advertised through television commercial, radio stations, and newspapers. The way to attract the consumers to actually buy the
product is by distributing coupons and in–store ads. Other ways to distribute coupons is in magazine inserts, on the internet, as well as the official
Tyson web–site. When a customer is shopping in a local grocery store that is advertising Tyson products as a buy one get one
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Marketing Definition Essay
Marketing definition
Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants
and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before
considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has
been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.
Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to...show
more content...
This entire process is known as marketing management " the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value" (Kotler & Keller, p.5).
To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of
consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which
means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing
research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new
era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future
success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot
be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in
realizing the importance of marketing to an organization's success and to be globally competitive.
In the article: It is time
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Marketing a New Product Essay
Unit 3 В– Marketing I am going to produce a marketing strategy for a new product it will include evidence and information of how the strategy is
based on the principals of marketing, how I have used primary and secondary resources. I will be analysing the impact of my product on the external
environment and they way I am going to analyse the marketing context and an appropriate strategy. To meet my customers needs I will need to
develop a coherent mix of strategies. Cadbury's World Cadburys have been around since 1824 when john Cadbury opened his first shop, establishing a
flourishing dynasty that today provides the world with many of its favourite brands of chocolate. Cadburys full name is Cadbury's trebo bassit. Cadburys
...show more content...
Politicians say that chocolate is bad but see that it does relax people. Analysing social behave maybe slightly more difficult researches say that
people only have chocolate when they are depressed All of these principles will be applied to my making of Cadury's Dips my new product for
Cadburys chocolates. These principles in some way will effect my product by price and promotion and ways of advertising due to recently the
government have started to ban any unhealthy confectionary products. The advertisement can only be shown after 9:00pm this influences
children less therefore I will have a problem selling my product but there are other ways and forms of advertisement that I can use to get my
product across to the public and the children. Initial Ideas I have many ideas for my new product and how to get the message to the public and
ways to market the new product I could bring free samples to a town locally and present free samples to the members of public. This will then give
me the feedback on how my product tastes and the price of which I can recommend the product to other customers. I can create questionnaires on the
product itself while testing it and get feedback on that I have three choices that I had in mind when I was going to design a new product for Cadbury
they where as follows: Ice Cream Truffles
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Successful Marketing Strategies Essay
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is
networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on
customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due
to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs
to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality
...show more content...
As the economy and social attitudes change, so do buying patterns (EStartup business blog, 2010). Businesses need to identify whether the number of
target customers is growing or shrinking and whether their buying habits will change in the future (EStartup business blog, 2010).
Subway is a franchise business that has been using many strategies of marketing and is now a successful business in Australia. Subway started as a
single outlet in the city of Perth, Australia in 1987. Hard work has seen Subway become one of the most successful fast food franchises in Australia
(Subway–target market, 2007). Its target market is people who like to eat fresh and healthy food, most importantly young Australians who prefer
healthy fast food instead of burgers and fries (Subway–target market, 2007).
Also, Subway's advertising tagline is "Subway – eat fresh". This tagline is the most important part of marketing while advertising the business. This
targets the people who are looking for fresh food and also for people who don't want to eat junk food but want fast food (Subway–target market, 2007).
Another example of business that has been using successful marketing strategies is McDonalds; McDonald's is one of the best known brands
worldwide (McDonald's Corporation, 2008). Successful marketing has been described by McDonalds as identifying customer needs and requirements
and meeting
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Online Marketing Essay
These days, businesses are going for different ways to promote their products. Before the inception of the Internet, businesses were trying to promote
their products through conventional marketing strategies. But now the whole scenario has been changed dramatically. Whether it's a small business
or a corporate sector, every one out there is trying to promote their business through the Internet. The Internet has proven to be one of the most cost
effective ways for promoting product or service. There is hardly any platform like the Internet that can bring you such a good way to exhibit your
product or service on the global screen. With the help of Internet, globalization of businesses is becoming easier for people from all around the...show
more content...
Otherwise you are not going to get substantial amount of web traffic for your website. Web traffic is an essential element for success of your website
on the World Wide Web
. Websites that are receiving good amount of quality traffic are also gaining good business. If your website can gain good and
quality traffic then the client conversion rate will enhance. On the other hand you will be receiving a good amount of business deals.
Over the years, article writing has given online world many possibilities to promote businesses to their desired height. Now it's not remained as a secret
that article writing can bring us more number of quality traffic. Rather many webmasters choose to opt for article writing as an effective way to
promote their websites. Writing unique content can bring you tremendous success such as:
It always allows you to establish yourself as a specialist in your respective field.
It allows you to get connected with tons of potential clients that even don't know about you.
It allows you to get the name and fame for your company through your website.
Always try to produce unique and informative content so that your potential clients are never going to feel dozy about you.
The client conversion is sure to be enhanced with the writing and publishing of unique and informative articles.
Article writing can be taken as a powerful marketing tool through which you can make some tremendous publications about your business, product
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Reflecting on Social Marketing Approaches

  • 1. Marketing Reflection Paper Introduction: Nowadays marketing take place a huge role in the competitive business world. The main objective of marketing is to increase company's sales. So if the company's sales is increased, there is a great chance to maximize company's profit. In other word marketing is helping the company to maximize their profit. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. [Solomon et al (2011),p.7] The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer...show more content... But if I think about my country Bangladesh it's not very common to have an Iphone or MacBook. The reason is we have the thirst of technology, our people are always keen about better product but we are not economically rich. Most of the family don't have the affordability to by an Apple product. That's why what Apple did in here they just targeted some specific customer in Bangladesh who is capable to afford this. References: 1. Lecture Slide 2 Chapter 3: Marketing Information and Research: Analysing the Business Environment Offline And Online Marketing information system (MIS) is a process that first determines what information marketing managers need, and then gathers, sorts, analyses, stores and distributes relevant and timely marketing information to system users. [Solomon et al, (2011), p.68] To increase companies sales, gathering information about customers has become one of the interactive marketing strategies in this competitive business world. In my own experience as a consumer, I have noticed that lots of company are gathering information about the customers. As an example, last time when I have been to Rockport Shoes company to buy my shoe, once I finished my shopping, they were asking to me to fill up a form with my name, e–mail address, mailing address and so on. The reason behind it there will 'be a raffle draw and lucky three winners will get Sony Bravia TV as a first prize, Play station as a second prize and IPod as a third prize. I did it
  • 2. Get more content on HelpWriting.net
  • 3. MARKETING PLAN Essay examples GROUP MARKETING PLAN 1003MKT Team Marketing Project APPLE IWATCH Executive Summary The following marketing plan will outline a clear proposal for a new product line to the Apple Company. Currently Apple's performance as a leader in the technology world has been a success. Apple is the dominator and now they plan to even target people that live alone. Apples current product offering and marketing strategies have become effective in attracting new customers to its already known brand name. Apple wished to still be a leader in the technology world and target those who live home alone; the following marketing plan will provide the necessary marketing strategies that will help Apple boost its position as still the...show more content... Secondly, for the competitive advantages, because in Australia the technology and the internet are very normal and useful, most of people who live in Australia are already very used of using internet and high–tech products. Australians are very wild about take in new product, especially technology products. So for this situation its really a advantage of our product move in to Australia. 3.2.P.E.S.T.L factors– the macro environment 3.2.1.Political Australia has been considered one of the most highly ranked countries in the report by The Economist Intelligence Unit. Economic factors, political and social are broken into 15 sections for which the report bases its rankings into for the countries around the world. Australia had come in 9th place with Scandinavian countries and Canada placing higher in the top rankings. Over 165 countries are broken down and looked at their state strength and governance, history in unrest, economic stress, levels of development, unemployment, and growth is GDP per head and public trust in political institutions. Australia's political view has been recognized by other countries as a strong market leader and a valuable country to have free trade agreements with. All Australians can see that this is a huge benefit to the Australian economy. An increase in trade agreements means more jobs and security for the
  • 4. Get more content on HelpWriting.net
  • 5. Marketing reflective essay As Jobber(2012) was claiming, the marketing concept is "Achieving corporate goals by meeting and exceeding customer needs, better than the competition". Marketing is the process of telling a true story in an unforgettable manner. As a consequence, it became an essential tool in the competitive business environment. The main objective is to maximize the company 's profit by showing up with stunning adverts. Bearing in mind the development of technology, "It is well known that markets grow by the reduction of unit prices: this is how the computer became a household necessity", this could not be possible without a good marketing strategy (Kapferer 2012, p.205). Ever since I finished High School, I stood among people that set up...show more content... On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business. Being involved in a group project was a challenge for me, due to the fact that we had some communication problems between our group members in the beginning. First of all, we started with a brainstorming, analysing the opportunities of companies around Hendon Central. More than this, we agreed on the same firm and started our work. Within a teamwork, there are some challenges that occur such as remaining focused on a direction, splitting equally the work and choosing a good leader. Bearing all this in mind, I might say that we did our best during the presentation and we coped with the minor communication issues. From this experience, I realized that I am a good leader and I can manage efficiently a project. Therefore, my first future plan consists in getting employed in successful corporations; working particularly in Get more content on HelpWriting.net
  • 6. Social Marketing Essay Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I am going to address the concept of "social marketing" and how does social marketing differ from "societal marketing" or "socially responsible marketing" in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these represent a departure from traditional marketing practice. Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.1 Social marketing is the design, implementation, and control of programs calculated...show more content... In social marketing, exchange focus on voluntary behaviour. Social marketers have to provide people something that they really want in order to facilitate voluntary exchanges. As the same as general marketing, social marketing ought to have a long–term planning, which begins with current status and charts out a path to the projected status, and generally includes short–term operational or tactical plans for achieving interim goals. Exercise aimed at formulating a long–term planning, to meet future needs estimated usually by extrapolation of present or known needs.2 The social marketing planning process finishes with research in general, it helps people find out what they really want and informs the development of the strategy. First marketers need to be clear with the situation to analyse the internal and external environment for defining the target of the plan and consider what resources and strategies we can use to change the recent situation. The last evaluates the outcome and it is shown the improvement of the panning. The aim of the relative success is to influence more people, as this is another purpose of social marketing. Marketing can be describes as a "social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others". The societal marketing is enlightened that a company should make good marketing decisions by considering what Get more content on HelpWriting.net
  • 7. International Marketing Essay examples INTERNATIONAL MARKETING 92% of the world's consumers live outside the U.S. Thus, international marketing is very important. When selling to foreign markets, one must realize that there are major differences between other countries & the U.S. Aside from political and legal differences, there are economic, technological, social (family, religion, education, health ...) & cultural differences. Each 1 billion in trade deficit yields a loss of 25,000 jobs. [See text for how international trade is measured and protectionism vs. free trade.] Gray Goods – Goods imported from unauthorized dealer; problem = no manufacturer's warranty. Dumping = Sale of export goods at less than...show more content... 2 Adapt Only The Promotion – e.g., in most of the world, bicycles are promoted as transportation; in U.S. as leisure. 3 Adapt Only The Product – e.g., Canadians prefer a more bitter beer; Barbie looks Asian in Japan. 4 Adapt Promotion & Product – e.g., American cereals in Asia = snack food; therefore, need different flavors (e.g., tofu). 5 Backward Invention – Simplify product & use less technology. This makes the product more affordable & usable in certain foreign markets. Some Ways To Operate In Foreign Markets 1 Exporting – A company sells what it produces to foreign markets via export merchants (e.g., export trading companies) or export agents (e.g., export management companies) or a firm's own sales branches. [Risk of tariff & devaluation.] 2 Direct Investment & Ownership – Investment in production and or distribution facilities can occur either through a wholly–owned foreign subsidiary or a joint venture with a foreign company. [Risk of nationalization.] Joint Ventures– domestic & foreign firms become partners. Get more content on HelpWriting.net
  • 8. Hospitality Marketing Essay example Assignment: Since students in Hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P's of marketing (product, price, place, promotion). For this question explore and clarify those fundamental differences and give some comparisons/contrasts examples for each issue either among various parts of the hospitality industry or between some part(s) of the hospitality industry and non–hospitality industries. After explaining these differences, bring the paper to a conclusion by ...show more content... The 4 P's of marketing were developed and outlined in the classic text Basic Marketing, written by E. Jerome McCarthy. McCarthy grouped the 4 P's and called them the 4 basic principles of marketing. 3 The 4 P's are considered the aspects of marketing that the marketing manager can control. The 4 P's are to be used as focus points when developing a marketing plan. They are used to assess and target the customer in the specific target market of the product or service. The 4 P's outlines by Jerome are part of the 8 P's associated with marketing in the hospitality industry as well. The 4 P's are outlined as follows: product, place, promotion, price. A product is a tangible physical product that can be sold to a consumer, a service can also be considered a product. Some examples of product marketing decisions would be: brand name, functionality, warranty etc. In a traditional marketing setting, marketers would focus on a particular product such as a clock radio, and they would figure out a brand name that would appeal to its target market customer as well as compliment the product. Once a brand name is achieved they would then focus on the specifics of the product such as how it works, consumer warranties and so forth.4 In the hospitality industry the product is considered a product/service mix. Since there is an assortment of products and services Get more content on HelpWriting.net
  • 9. Marketing Channels Essay examples Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers in a face to face manner, generally in their homes or homes of others, at their workplace and other places away from permanent retail location. Direct sales typically occur through explanation or person demonstration by an independent direct...show more content... Plans for managing and motivating the channel members Managing: Not only must we sell through these intermediaries, but to them and with them as well. These relationships are considered as first–time partners and customers. Direct marketing will give us the opportunity to introduce our product to potential buyers. By attaining a functional list (from a communication service) of buyers who use similar products, we can initiate a promotion in the form of coupons and discounts. We could use product advertisement, and send free samples and trials to the customers. We could provide a toll free phone number with a live person to assist with questions or problems. We shall practice a strong partner relationship management (PRM) to forge long–term partnerships with all of our channel members. This will create a marketing system that will meet the needs of us and our partners. Motivating: We must be able to convince our distributors that they can succeed better by working together as part of a "cohesive value delivery system." We will plan merchandising goals and strategies, inventory levels, and advertising and promotion plans jointly to keep all intermediaries up to date on each situation at hand. Nowadays, many companies are installing integrated high tech partner relationship management (PRM) systems to coordinate their channel marketing as a whole. We can now use this software to help recruit, train, organize, manage, motivate, and Get more content on HelpWriting.net
  • 10. Marketing Mix Essay example My Marketing Mix I am now going to create a marketing mix for my chosen product using the 4 P's, Product, Place, Price and Promotion. Product The product I will be re–launching is the Cadburys Double Decker bar with less calories than a traditional bar. This new re–launch of a chocolate bar will be a limited edition chocolate bar. The idea being limited edition is to make a substantial profit in a short period of time. Although the product will say limited edition I aim to keep these on the shelves for the next year. This way people will buy them as they are new and if they believe they are for a limited time only they may buy a vast quantity of them. All of this will result in Cadburys PLC receiving a good profitable income...show more content... The original packaging I believe is not very successful as it doesn't grab your eyes when scanning the shelves; therefore I will change it so it looks very appealing so this be even more beneficial to Cadburys PLC. The research which I asked my target market to take out was reliable for my product and from the results it is clear to say that the idea of a low calorie chocolate bar is definitely the most popular. 95% of the sample size opted for a low calorie bar which is a huge majority. This will go down well with the public as government statistics show that the 74% of female's in my target market are concerned about their weight. The majority of the people who filled out the questionnaire brought chocolate 2–4 times a week which could lead to a very profitable financial income for Cadburys PLC if my marketing campaign goes well. Statistics show that the UK spend an average of ВЈ1.80 per week on chocolate which means my findings would support these results if they were to buy chocolate four times a week at 42p would be ВЈ1.68. Price From my survey finding out an appropriate price from my target market is probably the most important piece of information for Cadburys PLC as we need to find the best price for the users of this product. If the price is too low many people might buy it but the financial income may not be as profitable. If
  • 11. Get more content on HelpWriting.net
  • 12. Marketing Strategies Essay example Price, product, place and promotion, the four Ps of marketing, are fundamental for successful marketing communication. One of its goals is building and reinforcing relationships with clientele, retailers and other people who the company markets their products to. But the main objective is to reach a target market and affect their behavior through informing, convincing and reminding. They must reach out to new consumers and persuade then them to purchase their product, while at the same time they must preserve their current customers. But the no matter how good the promotion, it can never substitute for quality, enormously high prices or inadequate retail distrabution....show more content... (http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf) Environmental scanning, understanding the businesses target market and examining the external environment, also, is integral to determine business opportunities and threats. To remain in existence, a business must be prepared to change their business strategies. This external environment includes market trends and the social, political and economic environment. (http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf) A product typically has a four stage life cycle, with includes the introduction, the growth, the maturity and the declining stages of the product. Technology generally has a shorter lifespan. Therefore, new product must be introduced earlier in the product's life span. (http://www.udel.edu/alex /chapt12.html#life) The introductory stage is when a new product is introduced to the market. A new product includes new models of an item that has already been in the market. During the introductory stage of a product there is a very high failure rate. It varies from 60%–90%, depending on the trade. (http:/ /www.udel.edu/alex/chapt12.html#life) During this stage the company's marketing objective is to let the target market know of its existence. Push and pull strategies, with ads and coupons, must be used. (http://www.learnmarketing.net/promotion.htm) The product enters the growth stage next. As the product starts to be accepted by the target Get more content on HelpWriting.net
  • 13. Essay on Marketing Process #1.The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market....show more content... This first strategy calls for the creation of more sales without changing the original product, which can achieved through the four P's of marketing. The next strategy, market development, allows the supplier to find new markets for their current products by using demographic markets to see where the greatest revenue will be based on the target group you are selling to (seniors, teens, etc.). Product development is the next strategy which focuses on new products the modification of current products. This strategy is rather important as without evolving products to meet the ever changing needs of current and potential companies can see a loss in sales and would limit their ability to be competitive in the market. The final strategy is diversification. This strategy calls for companies to attain current or new businesses allowing them to "diversify" their offerings and break into new markets. By using Marketing strategy, organizations concentrate their resources on the greatest opportunities to increase sales and maintain a competitive advantage in its market (Wickipedia, pg1).Market segmentation is the process companies use to divide their market into groups of buyers and establish marketing tailored to individual groups. Market targeting is the process of actually choosing the market which poses the greatest profitability. Positioning involves product placement and helps marketers highlight their product over a competitor. The Get more content on HelpWriting.net
  • 14. Marketing a New Product Essay examples HEDO–FALLS Marketing Plan Product Design and Development The Hedo–Falls shower system is the first of its kind. This kind of shower has not been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo–Falls shower system at this time, but there is secondary competition, such as other basic shower units. Features Physical features The Hedo–Falls will contain a full LCD HD screen. The screen would...show more content... Quantum Studio chose to target television shows with high ratings. Hedo–Falls has been placed in homes that are being renovated for the reality show television use, like Extreme Home Make–Over on ABC. Quantum Studio also has celebrity endorsers that are seen touring their mansions on MTV Cribs. On these cable television shows, our sponsors will be showing the public how to use Hedo–Falls and they will model the interactive shower has a product and a service; just a small price to pay for good publicity. Focus Groups Quantum Studio hosted two separate focus group events for hors d'oeuvres and a wine dinner–it's a small price to pay for valuable feedback. One group was held in New York while the other was hosted in Los Angeles. Quantum Studio's focus groups consisted of 60 individuals from the following: five men in Forbes top 100 Wealthiest Businessmen and their significant others, three professional Football players and their significant others, two professional Baseball players and their significant others, three professional Basketball players and their significant others, two professional Hockey players and their significant others, and the top five highest paid actors in Hollywood and their significant others. Quantum Studio also invited the CEO's of ABC and Viacom along with their significant others, as well as the owners and CEO's of The Hyatt, The W Hotels, The Omni and 5 other boutique type hotel like Ivy and their significant Get more content on HelpWriting.net
  • 15. Marketing Mix Essay examples Marketing Mix MKT 421 Tyson Foods promotes several different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America's largest corporations. Tyson's produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to stores which include Sam's and Wal–Mart stores around the world. Tyson is best known for the appetizers and hot wings. Tyson has become one of the biggest marketers of value added chicken, beef, pork, as well as distributors to retail grocers, food service distributors, and national fast...show more content... The commercials also helped get the word out in a humorous way to give insight and show how Tyson protein adds strength and energy to everyday life. The marketing department specifically concentrates on things that focus towards consumer targets such as fast and easy or even pre–cooked. A major key point is to provide some relief to everyday consumer problems such as less prep time for meals or as easy as popping it into the oven. Marketing paper advertisements are primarily for adults who prepare the meals for their selves or for the family. Television advertisement is done solely without violence, prejudice, sex, and profanity. All marketing advertisement whether printed or aired on television does not disparage any religion, ethnic, or political group. As an ongoing basis, Tyson thrives to identifying the distinctive markets and business opportunities best for the company. Tyson is committed to finding the everyday solution for customers and the consumers through research and by coordinating a mix of activities on both rational and emotional levels. Tyson products are advertised through television commercial, radio stations, and newspapers. The way to attract the consumers to actually buy the product is by distributing coupons and in–store ads. Other ways to distribute coupons is in magazine inserts, on the internet, as well as the official Tyson web–site. When a customer is shopping in a local grocery store that is advertising Tyson products as a buy one get one Get more content on HelpWriting.net
  • 16. Marketing Definition Essay Marketing definition Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc. Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to...show more content... This entire process is known as marketing management " the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value" (Kotler & Keller, p.5). To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive. In the article: It is time Get more content on HelpWriting.net
  • 17. Marketing a New Product Essay Unit 3 В– Marketing I am going to produce a marketing strategy for a new product it will include evidence and information of how the strategy is based on the principals of marketing, how I have used primary and secondary resources. I will be analysing the impact of my product on the external environment and they way I am going to analyse the marketing context and an appropriate strategy. To meet my customers needs I will need to develop a coherent mix of strategies. Cadbury's World Cadburys have been around since 1824 when john Cadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate. Cadburys full name is Cadbury's trebo bassit. Cadburys ...show more content... Politicians say that chocolate is bad but see that it does relax people. Analysing social behave maybe slightly more difficult researches say that people only have chocolate when they are depressed All of these principles will be applied to my making of Cadury's Dips my new product for Cadburys chocolates. These principles in some way will effect my product by price and promotion and ways of advertising due to recently the government have started to ban any unhealthy confectionary products. The advertisement can only be shown after 9:00pm this influences children less therefore I will have a problem selling my product but there are other ways and forms of advertisement that I can use to get my product across to the public and the children. Initial Ideas I have many ideas for my new product and how to get the message to the public and ways to market the new product I could bring free samples to a town locally and present free samples to the members of public. This will then give me the feedback on how my product tastes and the price of which I can recommend the product to other customers. I can create questionnaires on the product itself while testing it and get feedback on that I have three choices that I had in mind when I was going to design a new product for Cadbury they where as follows: Ice Cream Truffles Get more content on HelpWriting.net
  • 18. Successful Marketing Strategies Essay Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality ...show more content... As the economy and social attitudes change, so do buying patterns (EStartup business blog, 2010). Businesses need to identify whether the number of target customers is growing or shrinking and whether their buying habits will change in the future (EStartup business blog, 2010). Subway is a franchise business that has been using many strategies of marketing and is now a successful business in Australia. Subway started as a single outlet in the city of Perth, Australia in 1987. Hard work has seen Subway become one of the most successful fast food franchises in Australia (Subway–target market, 2007). Its target market is people who like to eat fresh and healthy food, most importantly young Australians who prefer healthy fast food instead of burgers and fries (Subway–target market, 2007). Also, Subway's advertising tagline is "Subway – eat fresh". This tagline is the most important part of marketing while advertising the business. This targets the people who are looking for fresh food and also for people who don't want to eat junk food but want fast food (Subway–target market, 2007). Another example of business that has been using successful marketing strategies is McDonalds; McDonald's is one of the best known brands worldwide (McDonald's Corporation, 2008). Successful marketing has been described by McDonalds as identifying customer needs and requirements and meeting Get more content on HelpWriting.net
  • 19. Online Marketing Essay These days, businesses are going for different ways to promote their products. Before the inception of the Internet, businesses were trying to promote their products through conventional marketing strategies. But now the whole scenario has been changed dramatically. Whether it's a small business or a corporate sector, every one out there is trying to promote their business through the Internet. The Internet has proven to be one of the most cost effective ways for promoting product or service. There is hardly any platform like the Internet that can bring you such a good way to exhibit your product or service on the global screen. With the help of Internet, globalization of businesses is becoming easier for people from all around the...show more content... Otherwise you are not going to get substantial amount of web traffic for your website. Web traffic is an essential element for success of your website on the World Wide Web . Websites that are receiving good amount of quality traffic are also gaining good business. If your website can gain good and quality traffic then the client conversion rate will enhance. On the other hand you will be receiving a good amount of business deals. Over the years, article writing has given online world many possibilities to promote businesses to their desired height. Now it's not remained as a secret that article writing can bring us more number of quality traffic. Rather many webmasters choose to opt for article writing as an effective way to promote their websites. Writing unique content can bring you tremendous success such as: It always allows you to establish yourself as a specialist in your respective field. It allows you to get connected with tons of potential clients that even don't know about you. It allows you to get the name and fame for your company through your website. Always try to produce unique and informative content so that your potential clients are never going to feel dozy about you. The client conversion is sure to be enhanced with the writing and publishing of unique and informative articles. Article writing can be taken as a powerful marketing tool through which you can make some tremendous publications about your business, product Get more content on HelpWriting.net