Target Audience Analysis Paper

Target Audience Analysis Paper
In this paper, we analysed the target audience, big and small differences, content, and ways to improve the annual report. The Hershey Company's
Annual Report and 10K have many differences and few similarities, where each document is written to communicate financial statement disclosures to
its intended audience.
Targeted Audiences for each Report
The annual report and 10K are composed based on their different audiences. The U.S. Securities and Exchange Commission's requires every public
company to publish their finances in a 10K, and The Hershey Company is no exception. The purpose of Hershey's 10K is to give a thorough overview
of its business and financial condition. Because the 10K's intended audience is the SEC, the document's style...show more content...
Because each document has a separate idea that they're trying to get across to their audience, the length is dirasticaly different between the two
reports. Hershey's 10K Report is 108 pages long, which is must shorter compared to the lengthy 233 page Annual Report. The 10K report is shorter
because its focus is to present the information and not to beat around the bush. The Annual Report contains more content than the 10K because needs
presentable to the stockholders. Adding the extra length gives the Annual Report space to connect with their audience in a professional, yet friendly
manner. The reports also differ through the useage of color. The Annual Report uses the colors of brown and silver to stimulate the thought of
Hershey candy. Adding the color makes the report more appealing to the everyday reader. On the other hand, the 10K report uses no color, sticking to
black and white. This keeps the report professional and presents the information in the simplest way possible. Another way the documents differ in
presenting their big ideas is through the use of pictures, graphs, and charts. A major difference seen between the reports is the Annual Report's
pictures of the board's directors. The Annual Report also uses bar graphs and pie charts, while the 10K report sticks to general charts and tables. The
different charts and graphs in both reports allow each report to present their
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Essay on Audience Analysis
Audience Analysis1 In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an
in–person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to
this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication channels are
appropriate? (3) What are some considerations to keep in mind given the diversity of the audience?, and (4) How would I ensure that my message is
effective? The characteristics of the audience that I must consider when addressing the audience are the primary stakeholders....show more content...
An example of face to face presentation might include showing graphs, spreadsheets, power point presentation to those individuals who will be
affected by an endeavor and can influence it. In public speaking of any form to a diverse group of individuals, my main consideration as the speaker is
my concentration on the audience that I am speaking to. In starting an effective presentation, 2 the considerations of the audience are critical to
achieving a success. The main reason is the various characteristics of the target audience and the communication channels have to be sufficient and
appropriate to convey the message to the audience effectively. Using a presentation of quarterly sales information at an in–person meeting to a group of
stakeholders for analyzing the audience allow to explore the various characteristics' of this diverse group of individuals who include managers, sales
persons, and customers. A breakdown of the audience characteristics and their demographic make–up is necessary for analysis to best illustrate the
necessary considerations that are important in performing this presentation effectively. Some considerations to keep in mind given

Essay On Audience Analysis Paper
What is the most important fundamental of communication? Some may argue that fundamental's such as channels, tone, and bias free language would
be considered the most effective when communicating, but one fundamental many overlook is that of audience analysis. Audience analysis can be the
difference between a mundane communication and an appealing informative type of communication. So below I will explain why audience analysis is a
key fundamental of communication due to its purpose, demographics, and psychographics.
One of the key fundamentals of effective communicators is the ability to appeal to the audience by adapting to their psychographic and demographics
in order to create a more informative, enjoyable, and relevant communication. This process is known as audience analysis; audience analysis is an
important piece of communication due to its ability to influence and affect other parts of communication such as tone, style,...show more content...
Psychographics can range from things such as values, opinion, attitudes, and beliefs that audience members hold due to culture, upbringing, and life
experiences. Psychographics can provide information in which helps the sender direct their message across clearly. It is believed that audiences have
two preexistent notions that may frame references such as, those of the topic and those of the communicator. By understanding psychographic analysis
it helps you to identify preexistent notions and identify them in communication and adapt the message in the way that the communicator means to.
Psychographics can be important in delivering a clear message to the audience, such as two people may agree that they don't eat junk food but the
definition in which they label junk food may be different. So it is important to understand psychographics when considering audience analysis to
convey a clear and impressionable message as well as address preexistent

Persuasive Audience Analysis
"
The purpose of communication is to convey information from one person to another.
Through the choice of written and spoken words, ideas, concepts, emotions, thoughts, and opinions are exchanged. "
Unfortunately, miscommunica tion is common
–
the listener or reader fails to understand what is said or written. The causes for miscommunication are many. Some important causes for
miscommunication are as under:
п‚·
Structure of the Organization
: Large organizations in general have too m any vertical communication links, as a result message becomes distorted as they move through the various
levels. It is the structure and complexity of communication polies followed by various organizations that usually gives rise to communication barriers.
...show more content...
(10 Marks)
a. What are the elements of persuasive messages? Please write the three–step writing process for persuasive messages.
Answer:
Elements of Persuasive Message
In the workplace, a persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions. The two
types of persuasive messages in the workplace are sales and marketing, which are utilized to achieve organizational objectives to inform, influence and
persuade consumers to buy.
Following are the Elements in a Persuasive Message;
1. Audience Analysis: While writing persuasive letters, you need to consider the person or people who will read it, that is, the audience. Familiarity of
the audience and likeliness of the content are two main things to be considered during audience analysis. Depending one these basis one can decide
how to go about persuading the target audience.
2. Appeals: Appeal is used when you try to convince someone to do something. When using an appeal, one tries to show readers how doing what you
are suggesting will help them achieve something they want or avoid something they do not want.in a sense, appeals

Audience Analysis
Analyzing the Audience: Analysis of the audience is an important part of the presentation of a speech that precedes the selection of a topic. This
process requires asking specific questions regarding the topic in order to understand the interests, knowledge, and attitudes of the audience towards the
topic. As part of adopting strategies and methods to ensure effectiveness of communication, analyzing the audience is vital for audience identification.
Moreover, this process enables the speaker to choose the appropriate means of communication that ensures that the message is delivered appropriately.
Analyzing the audience is also a vital point in speech presentation because of its impact on the direction of the speech.
Demographic Factors to Consider About Audience: Audience analysis is basically described as the process that guides the preparation and examination
of any well–structured speech. This process requires the speaker to analyze the audience before, during, and after the delivery of the speech.
However, audience analysis is hugely conducted before the presentation of the speech than during the act of speaking. One of the first and critical
steps of the process of audience analysis is the examination of the demographic factors. This is followed by the evaluation of the socio–economic,
psychographic, and environmental characteristics of the audience (Atkins–Sayre, n.d.). As part of the preparation for the speech, some of the
demographic factors to consider about

Audience Analysis: Animal Testing
Audience Analysis: Animal Testing
After Conducting my audience analysis, I found that 5 out of 9 members of my audience are neither against or for Animal testing. Two members of
my audience are for animal testing and the last two believe it shouldn't even be allowed. After looking at this information I have concluded that my
target audience will be those who are indecisive on whether animal testing is or isn't a problem, as well as the ones that approve testing on animals. By
knowing whom my audience is going to be, I decided that my speech will be a strengthening commitment speech. I want to convince those that are not
completely against it, that we have different alternatives that can be used and that animals should not be put through such

Audience Analysis Of Speech
Melanie Ramsey
Jared Birnbaum
Communications 3, 3:00 – 3:50
September 17, 2016
Audience Analysis Paper When it comes to writing and presenting a speech, the audience is a big factor to account for. Who are you speaking to?
How do you grab their attention? Where, when, and why are you speaking to these people? There are a lot of things to consider when there is a
presentation to be given. When analyzing an audience, there is a process in which to go about doing so. First, identify the characteristics of your
audience, whether demographic or situational, then ask yourself what techniques can help you meet the audience characteristics, and finally what are
some potential problems that could go along with your analysis. By analyzing your audience,...show more content...
This gives you the guidelines, or the do's and don'ts of how to go about this speech. Even though there will always be something that could potentially
go wrong with this speech, it is best to be prepared for anything to happen. Works Cited
"Schizophrenia Facts and Statistics." Schizophrenia Facts and Statistics. Schizophrenia.com, Web. 17 Sept. 2016.
Fraleigh, Douglas, Joseph S. Tuman, and Peter Arkle. Speak Up!: An Illustrated Guide to Public Speaking. 3rd ed. Boston, MA: Bedford/St. Martins,
2014. Print.
"Comic Relief – Definition of Comic Relief in English | Oxford Dictionaries." Oxford Dictionaries. Oxford Dictionaries, Web. 17 Sept.

Audience Analysis Audience
Audience Analysis
1.Audience analysis is the most important part of the writing process for technical writers because each piece of correspondence must be
personalized to whatever demographic you are writing to. Age, culture, and beliefs of the reader must be considered and taken into account before
anything is sent out. I totally agree with this. If I work at an office and I send a memo to other co–workers I would write it differently than if it was to
s boss or other superiors. The way I communicate with a friend that is around my age is different than someone that is older than me. Also if I am
writing to someone that doesn't speak English as a first language I have to be careful with the words that I use. I need to make sure that they can clearly
understand me. The subject, tone, sentence structure and how the audience will react all must be taken into account when writing any type of document.
2.The four types of audiences are
a.Experts
b.Technicians
c.Executives
d.Nonspecialists...show more content...
They know how to run it, how it was designed etc. A technician will know how to build, maintain, repair, and service that tablet. Executives will makes
any and all the decisions about what the experts and technicians are doing with their work. The nonspecialist is the least technologically knowledgeable
out of the group. You wouldn't send an email that is meant for an Expert to a Nonspecialist. The level of understanding is the highest at the expert
level. An Expert can understand something intended for a Nonspecialist but not the other way around. You want to cater to the level of whomever you
are writing

Thoughtful Audience Analysis
A quote from Alexander Gregg says, "There are three things to aim at in public speaking: first get into your subject, then to get your subject into
yourself and lastly, to get your subject into the heart of your audience".When we analysis our audience it helps us with the third item, getting your
subject into the heart of our audience. Basically, the book definition says that audience analysis is to consider the six major sociological or
demographical variables in our audience.Well I think that audience analysis is to understand the differences and similarities between me and my
audience so that I can give a better speech. Though most of the time we don't know whom are we going to speak for or how many people will be
there. But for our cultural artefact assignment we had our...show more content...
Some times their might be some situations if the audience end up being different from the one you expected, in that case we should always avoid
communicating with surprise–audience members will likely comments as a sign that you are not prepared.вЂЁ Finally, understanding your audience
who makes up you targeted will help you set up a plane what to say and adapt what you say to the level of understanding and background of the
listener. Thoughtful audience analysis is one of the best habit that a speaker can develop. It helps speakers understand their audience's perspective and
if done well your audience analysis will help you focus you message. Knowing your audience like their gender, education level, age, religion, lounge
and culture is the single aspect of developing your speech. Your audience isn't just a passive group of people who come together by happenstance to
listen to you. Your audience is assembled for a very real and significant reason: they want to hear what you have to say. So be prepared. The more we
understand and know about our audience and their psychological needs, the better we can prepare out speech and enhanced confidence will

Audience Analysis Essay
Over the course of my observations of McComas Gym's weight room, it was easy to figure out what type of audience would be interested in my
essay. Based off this audience, I developed a persona who represents the weight room community by combining many of the characteristics I observed
in individuals in the weight room. My developed persona is an ideal representative of an "insider" to the weight room community, as well as a
representative of my essay's audience. The type of audience who would be interested in the essay I wrote would be members of the actual weight
lifting community. By talking specifically about McComas weight room in my essay, the ideas and observations in the essay would be beneficial to
someone that actually uses...show more content...
An example of this would be managers using the data I present in my essay about the weight room to decide which machines they should reduce,
and which machines or pieces of equipment they should order more of. I developed a character to be a representative of the main audience for my
essay by taking the characteristics of individuals observed in McComas' weight room and combining them into one persona. Based off of this, the
persona is a male Virginia Tech college student who is familiar with the weight room and the concepts of body building. He is in good physical shape,
and wears typical gym clothing, such as gym shorts, sweatpants, t–shirts, or wife–beaters. He has long–term experience with the majority of the weight
and machines found in McComas' weight room, and falls into the category of "serious lifters," rather than just an occasional gym–goer. He is very
perseverant in his work out regiment, and has a focused mindset. The persona I described above is an "insider" of the McComas weight room
community, as well as the larger weight lifting community as a whole. As an insider, my character is a part of the weight lifting community rather than
just an observer. In the case of the specific community which I chose to write about, I believed that an insider persona would be better suited to
represent the audience I am writing to versus an outsider, simply

Audience Analysis Assignment
Memo
To: Rosemary Horowitz
From:Felix Chan
Date: 4/16/2015
Subject: Audience analysis assignment
______________________________________________________________________
Introduction to report
I am here to analysis the audience of the three article I have chosen. The first article is a research article that talks about the Beam Search to help
Artificial Intelligence search better result. The second article introduce professional and/or developer to program Artificial Intelligence for their game.
The third article is about how dangerous it can be if the developer created an Artificial Intelligence that have a malicious code and sent it to the
interweb. I will examine each articles using the following criterias Introduction, Conclusion,...show more content...
Review of literature
This article have no review of literature only quotes.
Definition of terms
This article did not define any terms.
Placement of thesis

The placement of the thesis is in the beginning of the article like all the other article should place.
Title
The title of this article "Screwing Up Artificial Intelligence Could Be Disastrous, Experts Say" is very vague and only used to catch a normal audience
attention to view the article.
Organization
The article organization is messy compare to the other two article. For example " Science and tech heavyweights Elon Musk, Bill Gates and Stephen
Hawking have warned that intelligent machines could be one ..." it tells the readers that these famous people said Artificial Intelligent could become
humanity's biggest threat.
Advance organizers
This article does not uses any advance organizer.
Page layout and design
The page layout is simple and design is simple nothing more. The simplic design and layout allow a reader to be entertain by the news he/she

Writing The Audience Analysis
Audience is a very important factor in any writing whether its academically or personal writing. When writing you have to make sure the content being
written can be understood and that readers can some what relate, for example children's book are written for a child audience and is composed so that
the audience understands the content. In academic writing the audience determines the style of writing and the style of writing.In play writing the
audience is different and there is typically no format, no style the content is more realxed.
If Professor McHugh is my audience my writings have to be very well organized , edited and be in the proper format versus if I was writing a friend
there is not really a format or organization when I write friend

Brief Audience Analysis Examples
In order to compose intriguing information about the people reading your document. Your audience may consist of people who may have differing
needs and expectations. As an author you may have a complex audience. In all the stages of your document surrounding and the development stage, the
reading stage, and the action stage. In certain areas your writing outcomes may depend on your mood and personal emotions or moral values.
A helpful way of expressing the beliefs of an yourself typically tends to have a consistent trend, that is to conduct an audience analysis. Depending on
the purpose and needs of your documents, you may perform a brief audience profile or an in–depth audience analysis. You may expand or contract the
following process to

Audience Analysis : My Audience
Audience Analysis: My audience will consist of different age groups, genders, and educational background. For example, the audience members are
made up of ages between 12 years old and 60 years old. Also, there is a diversity of educational background among each audience member. For
instance, two audience members obtained a college degree, as for, three audience members they are still attending high school. For this reason, I desire
to define assertiveness in demeanor for all ages and educational background to understand. Moreover, each audience member is related to me.
Therefore, each member knows my name, personality, hobbies, parents, and where I live. Also, since my family is my audience members I then
decided on an informal dress code.
I believe my audience will appreciate the information on assertive communication and actions. For bullying has affected several audience members in
the past. Therefore, I will conduct the speech in a serious and sympathetic manner.
"Why is assertiveness one of the best methods against negative association and worthless thinking?"
General purpose: Informative explanation speech
Specific purpose: To inform my audience of why assertive communication is considered the elite method of communication.
Organization pattern: Topical pattern
Introduction
I Attention–grabber: "Your Crazy!", "You are dumb and ugly" and "You will never become anything!" Has anyone called you these names before and
made you feel worthless? How would you

Audience Analysis Paper
Within the confines of this paper, I will be discussing the time I had an opportunity to step in and give a presentation in the absence of my Director of
Operations. The audience consisted of several members of my own organization and members from another organization that my company wanted to
partner with. I will further analyze what characteristics of the audience I considered at the time and what I deemed as appropriate communication
channels in order to get my message out. I'll furthermore provide a conclusion as to what the outcome of the presentation was. When being tasked with
the assignment of giving a presentation to members of my own organization along with representatives of a very large online auction, the first thought
that...show more content...
That led me to believe that I had touched on characteristic five in our text, where the question is asked, "What are the audiences expectations about
the appropriate language, organization and form of messages." (Locker & Kienzler, 2008) Let me now explain how I was able to accomplish and
subsequently identify and use these characteristics to my advantage. Not only did I have the benefit of presenting a great product that is mutually
beneficial to both companies, I was able to hold the attention of the audience by utilizing several communication channels. By using PowerPoint and
web conferencing tools the electronic communication channel was the primary method of assisting me in getting my message out. Secondly, while
talking to the group and using the PowerPoint as a guide, I made a conscientious effort to maintain eye contact and vary the speed in which I was
talking. Doing this kept my audience engaged and allowed me to stay in tuned with them, determining if they were lost or losing interest. Next, I was
able to show the benefits of our product while also providing facts related to how our website would enhance the lives of our mutual customers while
simultaneously giving those same customers all the necessary information they needed to make a well informed purchasing decision. The last thing I
was able to accomplish was

Audience Analysis:
Characteristics of my Classroom Audience
Audience analysis is described as the process of examining information about your listeners. Then using that analysis helps you adapt your message so
that your listeners will respond as you wish (Steven A. and Susan J. Beebe, 2015). It is highly important to read your audience when presenting a speech
, the first thing I noticed about my classroom audience was everyone has a good sense of humor and were open minded as to what they might be
hearing. In this paper I will be analyzing my classroom audience and describing how they might react to my speeches and what is the best way to
present my speeches. I will discuss the differences between each person and how their views will shape my speeches as a whole because
ultimately I must appeal to my audience. When I gave my first speech to the class about my life I was very nervous, I didn't know any of these
people and they didn't know me, but by the end of my speech I realized it wasn't that bad and we all get stage fright so it was okay that I was
nervous. I saw then how understanding my audience was and they won't judge my speeches as a whole based off of one mishap. While standing in
front of the class presenting I saw a lot of head nodes indicating to me that they were following along with what my life was about and they showed
interest by laughing, and by doing these thing they we unknowingly giving me feedback about how I was doing and weather they liked what they

Many people struggle with writing a paper because they do not know how to make their paper appealing to the audience. If you don 't know who the
audience is it can lead to many disadvantages because you would have a lot of criticism.Also, your paper wouldnt be interesting to someone who
doesn't know much about the topic. The audience is the most important thing to worry about in writing. Sometimes you forget that you're writing
not only for your benefits but also the reader 's benefits too. There are ways to show you how to appeal to and know your type of audience. Before
you can make your paper appealing to the audience, you have to know who your audience is and why the audience can be important to your paper.
"Knowing your audience helps you make decisions about what information you should include, how you should arrange that information, and what
kind of supporting details will be necessary for the reader to understand what you are presenting" ("Writing for").Knowing this information can
make your paper so much easier because if you know what your audience is looking for and explaining your topic many people would be interested in
your paper. If you don't know how to arrange a paper to make it revealing it would be very hard for the audience to know what's going on in your
paper. If you want to make your argument appealing you should dissert your readers. Writing a paper can be lengthy if you don't know much about the
topic you are writing about. You could

Demographic Audience Analysis
How can you narrow the topic so it will be appropriate to this target audience, time limit of speech, or speech assignment in general audience, time
limit of speech, or speech assignment in general? I would probably be only going over a few things. I do not want talk about everything because of
how limited time I have. Instead I will discuss where to get them, housing, diet and grooming.
Demographic audience analysis:
Age: Most of my classmates are adults which would require me to use wider vocabulary instead of limiting it.
Other (economy): The economy of the audience would matter. I would have to make them aware about the cost of maintain a bunny. So, people
understand if they can maintain a bunny with their budget.
Situational audience...show more content...
I will start off with how common rabbits are because I think it will show how many people have rabbits. As well as, demonstrate the lack of these
people not knowing how to maintain a rabbit.
What steps did you take to relate the topic directly to this audience in the introduction?
I will try to demonstrate a scenario of them choosing a rabbit. They would want a rabbit to suit them. Rabbits would require a lot of knowledge so, if
they plan they would need to know some facts before getting them. For example, fixed bunnies live about 10–12 years.
In terms of the delivery of this speech, what are the least five...
I will talk at a normal speed, speak loud, and sound like I enjoy my topic. I will try not use my gestures as much. I also will like to communicate my
ideas in thorough and concise way.
If you plan to use visuals aid(s), what type of visual aid(s) will you employ and explain why you chose to use it in your speech.
I will use visuals by using a slideshow. I won't put one image for each slide instead put in their topic strategy because it will be easier to understand
the topic for each one. I don't want to confuse the audience by mixing pictures around so, I'll just put them along with their according

Audience Analysis
Effective communication in the business world must be mastered to be successful in the competitive market. Individuals will need to learn about their
audience to know the best way to convey their messages effectively. If individuals do not analyze their audience first, then their messages will be lost to
some of the audience who may not understand the level of language. With diversity in the business environment, individuals must ensure that when
they speak to an audience that they gear their message to everyone. When addressing a situation in which diversity is present, speakers must always
design communication with the audience in mind.
To achieve effective communication in a diverse audience, speakers must consider the characteristics...show more content...
If the speaker does not know the audience then he or she will interpret the Chinese's eye contact to be surprised and not angered. The next
consideration a speaker must keep in mind is that when presenting an oral communication, how the speaker carries his or her voice is crucial from
the audience point of view. The speaker's tone of voice, whether rising or lowering the voice, indicates if he or she is uncertain or confident and
whether the speaker is sincere or sarcastic. The pitch of the speaker's voice from low to high will determine the effectiveness of the presentation.
Low–pitched voices are more pleasant to listen to than high–pitched voices; on the other hand, there are times when high–pitched voices are required
such as to show excitement for goals met. Besides watching for the voice pitch, the speaker must remember to stress a word or words in the sentence
to emphasize the main points of the presentation. Also the speaker must ensure the volume of his or her tone can be heard by the audience who sits in
the back room without shouting. Speakers who change their tone, pitch, and stress as they speak are more enthusiastic, energetic, and more intelligent
(Locker & Kienzler, 2008).
To ensure the message is effective, the speaker must state the purpose of the meeting at the beginning and allow enough time to discuss any questions
the audience may have. While making the presentation, the speaker needs to pay attention to the audience

Target Audience Analysis Paper

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