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WHAT
          In my work with non-profit organiza-        I have found that the management           In my experience with a large Archive,      1. Not knowing: What is a business          As an Internet marketer for 15 years I've   Within large multinationals it is key to        On an organizational level, the biggest      Often times, companies design an
          tions, the biggest obstacles to business    and key employees in many SME              the biggest hurdle was to make them         model? What is business model innova-       seen new business models live and die.      create cross-functional understand-             obstacle for a large, successful company     innovative business model, but do a
          model innovation are 1. inability to
          understand the existing business
                                                      companies lack a common framework
                                                      and language for discussing Business
                                                                                                 understand that even an archive has a
                                                                                                 business model. We overcame this by
                                                                                                                                             tion? 2. Not able: How to innovate a
                                                                                                                                             business model? 3. Not willing: Why         The key for the                             ing and synergies. Business Model
                                                                                                                                                                                                                                     Innovation does not hold itself to the
                                                                                                                                                                                                                                                                                     is a reluctance to risk doing anything
                                                                                                                                                                                                                                                                                     that may jeopardize their current model.
                                                                                                                                                                                                                                                                                                                                  poor job of constructing a compensation
                                                                                                                                                                                                                                                                                                                                  structure that is properly aligned with
          model, 2. lack of a language to talk        Model Innovation. They do not have the     starting a small project and showed         should I innovate my business model? Is     winners was that                            organizational constraints that the             On a leader/personal level, their very       the model and its objectives.




STANDS
          about business model innovation and         theoretical background, but they are es-   them this would affect their current        there a sense of urgency? 4. Combina-                                                   people in it experience. For successful         success was likely a product of the          Andrew Jenkins, Canada
          3. counterproductive constraints on         sential to the process because they are    model.                                      tions of the above                          the major stake-                            execution it is key have all disciplines on     current business model...

                                                                                                                                                                                         holders completely
                                                                                                                                                                                                                                                                                                                                  currENT
          imagining the design of new business        the ones who know the business.            Harry Verwayen, Netherlands                 Ray Lai, Malaysia                                                                       board and interconnected!                       Jeffrey Murphy
          models.                                     Michael N. Wilkens, Denmark                                                                                                                                                    Bas van Oosterhout, Netherlands
          Jeff De Cagna, U.S.
                                                                                                                                                                                         understood and
                                                                                                                                                                                                                                                                                     "If it ain't broke,                          SUCCESS
IN YOUR
                                                                                                 GET EVERYBODY                               In my experience,
                                                      METRICS
                                                                                                                                                                                                                                     FUG:
                                                                                                                                                                                         advanced the
          The management of an SME (wood
          manufacturing industry-WMI) did not
                                                                                                 INVOLVED                                    the biggest ob-                             model.                                                                                      don't fix it"                                prevents companies from asking them-
                                                                                                 and keep up the speed of change.
          begin changing its business model
                                                      OF SUCCESS:                                For our disruptive meeting concept          stacle is failure to                        Stephanie Diamond, U.S.                                                                     thinking. Established companies stick
                                                                                                                                                                                                                                                                                     to current ways of doing business until
                                                                                                                                                                                                                                                                                                                                  selves how their business model could
                                                                                                                                                                                                                                                                                                                                  be innovated. Organizational structures




WAY?                                                                                                                                                                                     MODELS FEAr,
          until the bank no longer wanted to give
                                                      They can direct the scope and ambition
                                                                                                 Seats2meet.com we trained the staff
                                                                                                                                             change the think-                                                                                                                       it is obvious that the customers want        are not typically designed for new busi-

                                                                                                                                                                                         THE MENTAL
          them credit. The biggest obstacle to                                                   almost daily for a period of 4 months
                                                      of behavior. At best they can allow for                                                                                                                                                                                        something else.                              ness models to emerge.
          business model innovation (in the WMI
          case and likely every case) is the people
                                                      the agility that brings truly disruptive
                                                                                                 just on communication about this new
                                                                                                 business model to all stakeholders.
                                                                                                                                             ing process from                                                                                                                        Ola Dagberg, Sweden                          Howard Brown, U.S.

          who resist any changes until problems
                                                      inn ovation, at worst they reduce vision
                                                      to near term iterative cycles of evolu-
                                                                                                 Ronald van Den Hoff, Netherlands            the traditional                                                                         uNcErTAiNTy
          appear and need corrective actions.
                                                                                                                                             linear way to holis-                        of executives and the board.
                                                                                                                                                                                                                                                                                     strEnGth
                                                                                                                                                                                                                                     & grEED
                                                      tion that fail to take opportunity from                                                                                                                                                                                                                                     The companies that are the most
          Danilo Tic, Slovenia                                                                                                                                                           The lack of candor and fear of deviating                                                                                                 successful in continuously improving
                                                      changing environments.
                                                      Nicky Smyth, U.K.
                                                                                                 1. Organizational antibodies that
                                                                                                 attack project as resources drawn from      tic and systemic.                           from the status-quo sets in group think.
                                                                                                                                                                                         Executives are comfortable with 'exploit'   of the people vested in the current
                                                                                                                                                                                                                                                                                     OF lEADERSHIP                                the efficiency of their current business
                                                                                                                                                                                                                                                                                                                                  model often get blinded by
                                                                                                                                             Entrepreneurs need to make a concerted                                                                                                  can be an obstacle. Risk management
          EvEryonE                                                                               their area conflicts with their business
                                                                                                 objectives. 2. Project management           effort to develop the capability to envi-
                                                                                                                                                                                         phase and not 'explore' phase, which is
                                                                                                                                                                                         unknown and hence risky.
                                                                                                                                                                                                                                     business model...
                                                                                                                                                                                                                                     Frontier Service Design, LLC, U.S.
                                                                                                                                                                                                                                                                                     and due diligence colours the perceived      'this is the
          lovEs                                                                                                                                                                                                                                                                                                                   way things
                                                      Fear to take risks. As a CEO you need                                                  sion the model as a system whose parts                                                                                                  purpose of many Boards. Where innova-
                                                                                                 proc esses that can’t deal with risks/                                                  Cheenu Srinivasan, Australia
                                                      courage to take a business model                                                       interact with each other and affect                                                                                                     tion is assessed as a risk issue it's easy
                                                                                                                                                                                                                                                                                                                                  are done in
                                                                                                 uncertainties associated with bold
                                                      innovation decision. In 2005, Dutch
                                                                                                 ideas so leaders decline or claw idea       each other in a holistic and non-linear
                                                                                                                                                                                                                                     A lack of entre-                                to relegate it to tokenism, especially

          innovation                                  telecom provider KPN decided to
                                                      migrate proactively to IP and thus to
                                                                                                 back to existing comfort zone.              manner.
                                                                                                                                             Jeaninne Horowitz Gassol, Spain
                                                                                                                                                                                         In my experience as internet entrepre-
                                                                                                                                                                                                                                     preneurship in the
                                                                                                                                                                                                                                                                                     within cultural institutions that tend
                                                                                                                                                                                                                                                                                     not to have championing cultures. Here       our business'
          until it af-                                                                           John Sutherland, Canada                                                                 neur and investor the biggest obstacles
                                                      cannibalize their traditional business.
                                                                                                                                                                                         are lack of vision and bad governance.      organization. Innovation                        innovation often dies the death of a         and fail to see the emergence of innova-
                                                                                                                                                                                                                                                                                                                                  tive business models.
          fEcts thEm. The                             KPN is now internationally recognized
                                                                                                                                                                                         Without good vision and governance          is about taking risks, wisely. If there is no
                                                                                                                                                                                                                                                                                     thousand cuts inflicted by entrenched
                                                                                                                                                                                                                                                                                                                                  Wouter van der Burg, Netherlands
          biggest obstacle to business model          as outperformer in the telco industry.                                                                                                                                                                                         critical business processes, instead of
                                                                                                 The biggest obstacle is a belief that                                                   a company will miss the emerging            room for creative insights or if people
          innovation is not technology it is us       Kees Groeneveld, Netherlands                                                                                                                                                                                                   being placed front and centre as the fuel
                                                                                                 models must contain every detail -                                                      industry paradigm and avoid reinventing     can’t think and act outside the boundar-
          humans and the institutions we live in,                                                                                                                                                                                                                                    for future strategy.
                                                                                                 experience shows that clients ask for                                                   the business model in time. The big 4       ies of the existing model, don’t even try
          both stubbornly resistant to experimen-                                                                                                                                                                                                                                    Anne McCrossan
                                                                                                 a lot but settle for simplicity once they                                               U.S. uto companies did just that” .         to innovate: you will fail.
          tation and change.                                                                     have insight to their business.                                                         Nicolas De Santis                           Ralf de Graaf
          Saul Kaplan, U.S.                                                                      David Edwards, Canada

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Hub Spread II

  • 1. WHAT In my work with non-profit organiza- I have found that the management In my experience with a large Archive, 1. Not knowing: What is a business As an Internet marketer for 15 years I've Within large multinationals it is key to On an organizational level, the biggest Often times, companies design an tions, the biggest obstacles to business and key employees in many SME the biggest hurdle was to make them model? What is business model innova- seen new business models live and die. create cross-functional understand- obstacle for a large, successful company innovative business model, but do a model innovation are 1. inability to understand the existing business companies lack a common framework and language for discussing Business understand that even an archive has a business model. We overcame this by tion? 2. Not able: How to innovate a business model? 3. Not willing: Why The key for the ing and synergies. Business Model Innovation does not hold itself to the is a reluctance to risk doing anything that may jeopardize their current model. poor job of constructing a compensation structure that is properly aligned with model, 2. lack of a language to talk Model Innovation. They do not have the starting a small project and showed should I innovate my business model? Is winners was that organizational constraints that the On a leader/personal level, their very the model and its objectives. STANDS about business model innovation and theoretical background, but they are es- them this would affect their current there a sense of urgency? 4. Combina- people in it experience. For successful success was likely a product of the Andrew Jenkins, Canada 3. counterproductive constraints on sential to the process because they are model. tions of the above the major stake- execution it is key have all disciplines on current business model... holders completely currENT imagining the design of new business the ones who know the business. Harry Verwayen, Netherlands Ray Lai, Malaysia board and interconnected! Jeffrey Murphy models. Michael N. Wilkens, Denmark Bas van Oosterhout, Netherlands Jeff De Cagna, U.S. understood and "If it ain't broke, SUCCESS IN YOUR GET EVERYBODY In my experience, METRICS FUG: advanced the The management of an SME (wood manufacturing industry-WMI) did not INVOLVED the biggest ob- model. don't fix it" prevents companies from asking them- and keep up the speed of change. begin changing its business model OF SUCCESS: For our disruptive meeting concept stacle is failure to Stephanie Diamond, U.S. thinking. Established companies stick to current ways of doing business until selves how their business model could be innovated. Organizational structures WAY? MODELS FEAr, until the bank no longer wanted to give They can direct the scope and ambition Seats2meet.com we trained the staff change the think- it is obvious that the customers want are not typically designed for new busi- THE MENTAL them credit. The biggest obstacle to almost daily for a period of 4 months of behavior. At best they can allow for something else. ness models to emerge. business model innovation (in the WMI case and likely every case) is the people the agility that brings truly disruptive just on communication about this new business model to all stakeholders. ing process from Ola Dagberg, Sweden Howard Brown, U.S. who resist any changes until problems inn ovation, at worst they reduce vision to near term iterative cycles of evolu- Ronald van Den Hoff, Netherlands the traditional uNcErTAiNTy appear and need corrective actions. linear way to holis- of executives and the board. strEnGth & grEED tion that fail to take opportunity from The companies that are the most Danilo Tic, Slovenia The lack of candor and fear of deviating successful in continuously improving changing environments. Nicky Smyth, U.K. 1. Organizational antibodies that attack project as resources drawn from tic and systemic. from the status-quo sets in group think. Executives are comfortable with 'exploit' of the people vested in the current OF lEADERSHIP the efficiency of their current business model often get blinded by Entrepreneurs need to make a concerted can be an obstacle. Risk management EvEryonE their area conflicts with their business objectives. 2. Project management effort to develop the capability to envi- phase and not 'explore' phase, which is unknown and hence risky. business model... Frontier Service Design, LLC, U.S. and due diligence colours the perceived 'this is the lovEs way things Fear to take risks. As a CEO you need sion the model as a system whose parts purpose of many Boards. Where innova- proc esses that can’t deal with risks/ Cheenu Srinivasan, Australia courage to take a business model interact with each other and affect tion is assessed as a risk issue it's easy are done in uncertainties associated with bold innovation decision. In 2005, Dutch ideas so leaders decline or claw idea each other in a holistic and non-linear A lack of entre- to relegate it to tokenism, especially innovation telecom provider KPN decided to migrate proactively to IP and thus to back to existing comfort zone. manner. Jeaninne Horowitz Gassol, Spain In my experience as internet entrepre- preneurship in the within cultural institutions that tend not to have championing cultures. Here our business' until it af- John Sutherland, Canada neur and investor the biggest obstacles cannibalize their traditional business. are lack of vision and bad governance. organization. Innovation innovation often dies the death of a and fail to see the emergence of innova- tive business models. fEcts thEm. The KPN is now internationally recognized Without good vision and governance is about taking risks, wisely. If there is no thousand cuts inflicted by entrenched Wouter van der Burg, Netherlands biggest obstacle to business model as outperformer in the telco industry. critical business processes, instead of The biggest obstacle is a belief that a company will miss the emerging room for creative insights or if people innovation is not technology it is us Kees Groeneveld, Netherlands being placed front and centre as the fuel models must contain every detail - industry paradigm and avoid reinventing can’t think and act outside the boundar- humans and the institutions we live in, for future strategy. experience shows that clients ask for the business model in time. The big 4 ies of the existing model, don’t even try both stubbornly resistant to experimen- Anne McCrossan a lot but settle for simplicity once they U.S. uto companies did just that” . to innovate: you will fail. tation and change. have insight to their business. Nicolas De Santis Ralf de Graaf Saul Kaplan, U.S. David Edwards, Canada